Why can a virtual running shoe in an app sell for thousands of yuan?

2022-06-01

Can running make money? Well, this is not a clip from the richest man in Xihong City, but a real story. In recent months, a sports app called stepn suddenly became popular. In March alone, the number of users soared to 1million and the valuation reached 1billion. It is not only publicly supported by Adidas vice president, but also invested by Sequoia Capital and folius ventures. The reason is also very simple. As long as you buy a pair of NFT digital running shoes from the app, and then walk and run, you can earn its token GST and GMT, and put them in the exchange to sell money. However, on the 27th, stepn issued an announcement, saying that in response to relevant regulatory policies, it would dismiss mainland users. As soon as this news came out, the prices of GST and GMT plummeted nearly 40% all the way. In fact, it is not just the 27th wave. You can find that the two tokens have fallen by about 70% since May. 3. Why did the app, which was so popular in April, suddenly become so in the last month.. This reason is really not good. On the one hand, the currency circle is falling this month, and there is such a big storm as Luna. On the other hand, stepn's own economic model may also have problems. So, today's bad review, let's give you a simple set. We just said that if you want to make money in stepn, you have to buy a pair of virtual running shoes from it. Although the shoes are not cheap, the floor price is more than 2000. But with it, you can make a hundred dollars a day. Zhu Xiaohu bought a pair of shoes and earned $30 after running for a while. It is expected that he will be able to get back his money in three months. If you think about it, you can earn hundreds of dollars by moving your legs every day after returning to the capital. Isn't it much faster than working? With this model, stepn has suddenly become popular. Hundreds of thousands of people around the world take two steps to make money every day. It is said that those who enter the site early will earn less than 100000 yuan a month. Of course, you don't have to say bad reviews. Bad friends can guess that things are definitely not that simple. You should know that if you can get tokens through running, there will be more and more tokens in the market. If inflation continues, tokens will become less and less valuable. However, stepn has long considered this point. In order to destroy the tokens in the hands of players, they have thought a lot of tricks. First of all, the easiest thing to get in stepn is GSP, which you can get when you buy sneakers and run. However, shoes only have 2 or 3 points of energy per day. Running for 5 minutes will consume 1 point of energy and get 4 GST (at the highest point, 1 gst= US $9.03, you can convert it yourself). According to the price in May, there are almost 10 GST in a day. You calculated that if the price did not fall, it would take three months. Too slow? Simply, consume GST to upgrade the "efficiency" of shoes, and you can earn 7 GST every 5 minutes. After upgrading, you find that you can earn more every day instead of being efficient. Because shoes can only get 5 GST at most in a single day. To raise the upper limit, you have to consume GST and upgrade shoes. In addition, the virtual shoes will also be worn. If the durability value is low, the efficiency of obtaining GST will be reduced. So you have to repair your shoes. Well, it consumes GST again. See, stepn has tried a lot to control the number of GST players have. In addition to GST, you can also get a higher token called GMT in stepn, which is equivalent to stepn shares, with voting rights and dividends. However, it is very difficult to obtain this token. Only after the shoes are upgraded to level 30 can they be obtained by running. In addition, stepn has also arranged many GMT destruction methods. For example, after reaching a certain level, the shoe can open a card slot and insert gems to increase attributes. Consuming GMT can upgrade gems above level 4 and greatly improve attributes. If you think the attribute allocation of shoes is not good enough, you can also consume GMT and reallocate points. In addition, mint shoes and shoebox opening all require token consumption, so I won't tell you one by one. So as long as players get tokens, they will soon consume tokens in order to catch big fish for a long time. In this way, the token can maintain its value, or even increase its value, so that stepn can continue to operate. But even so, many big men on the Internet are not very optimistic about the economic model of stepn. Previously, there was a project called axie infinity, which was almost a baokemeng + NFT. Players can make their pets fight with others to obtain tokens. However, because there are too few channels to consume tokens, there is only one breeding baby, which eventually led to serious inflation and currency price collapse. Although stepn is much better in this respect, no one is sure whether it can maintain stability. In addition, hacker attacks are also a great threat to stepn. Some time ago, a hacker threatened on twitter that he would open more tokens in batches and set GPS to explode tokens. If he does, the collapse of stepn may be a day's work. And ah, how many people who are eager to play stepn at this time really hold the attitude of urging themselves to exercise? There are many "XX to earn" games like stepn, such as learn to earn, sleep to earn, and even sex to earn. It seems that they are encouraging everyone to study, go to bed early and applaud. But the truth is, we don't care about the XX in front at all. We only care about the Earl in the back and how to make money. They can come and stay, just because it makes money. When you search the Internet with stepn as the keyword, you can only see that a large number of people are sharing strategies, teaching you how to get a hundred times the income and how to easily earn ten thousand yuan a day. The poor friends should have a clear idea of the probability of cutting leeks when such a project with imperfect economic model can be so hot. After all, there are too many such examples in recent years. To be honest, Mr. Cha thinks the original intention of this project is not bad, but in the past two years, many projects involving blockchain, web 3 and NFT are cutting leeks. In fact, it is the same for stepn. When we recommend this project, it is not because it can make money, but because it can be used to urge sports and learning. Then I think this is the time when it really matures. (Xinhua News Agency)

Edit:Li Ling    Responsible editor:Chen Jie

Source:Chaping

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