Recently, microblog, wechat, Tiktok, Kwai, xiaohongshu and other platforms announced that in order to maintain the network communication order, further crack down on false information, rumor spreading and other acts, they will open the display of users' IP territorial functions. Experts believe that the opening of IP territorial functions on major platforms is intended to strengthen the connection between cyberspace and the real world, which will help to strengthen self-discipline and heteronomy, reduce bad behaviors such as pretending to be a party to a hot event, maliciously spreading rumors, and rubbing traffic, and play a positive role in creating a clean cyberspace. "Pretender" surfaced "The blogger I follow often sends photos and videos in Japan. Naturally, I think she works and lives in Japan." Ms. Zhu, who lives in Beijing, is an online shopping enthusiast. Not long ago, she found that the IP possession of the purchasing account she often visited was domestic, which made her doubt the authenticity of the goods she had bought. With the opening of IP territorial display function on major platforms, many online celebrities and purchasing agents collapsed and "overturned" directly. "The blogger is really abroad, but the team operates in China." "although I am in China, the goods are genuine"... All kinds of clarification, apology and explanation posts were widely published on the Internet. In recent years, the Internet "Qinglang" series of special actions have been carried out continuously, and measures such as user IP territorial publicity have been gradually put on the agenda. In October last year, the state Internet Information Office issued the regulations on the management of Internet user account name information (Draft for comments), requiring the Internet user account service platform to fulfill the responsibility of the Internet user account name information management subject. At the same time, it should display the account IP address territorial information on the Internet user account information page in a prominent way, and display it to provinces (municipalities directly under the central government, autonomous regions, and special administrative regions), Overseas display to countries (regions). Insiders pointed out that the decision of major network platforms to publicly display users' IP territory information is a new attempt of Internet governance, that is, to use real territory information to eliminate the interference of non real information with strong regional attributes, and to tear off the disguise of people with ulterior motives. "As ordinary netizens and consumers, the platform can help us judge the authenticity of the business information by publishing the user's IP possession information. In the future, we will also pay attention to checking the business's IP possession in overseas online shopping." Ms. Zhu said. Effectively curb false information For a long time, the behavior of rubbing traffic in hot events has been banned repeatedly, and even gave birth to a lot of false information, disturbing the network public opinion environment. Chenkaifeng, who is engaged in social media operation, operates an account focusing on local information services in Tongzhou, Beijing on the microblog platform. It is his daily work to understand and release major events and minor events in the local area and look for clues in the comment area. In his opinion, showing the IP possession of the account is of great significance in curbing the spread of false information and cracking down on Internet rumors. Chenkaifeng told reporters that compared with the official release, although the information in the comment area is fast, it is also mixed. People often pretend to be parties and insiders to carry information, or even directly piece together fake information, and attach a sentence "come to my home page to see the picture and see the truth" to guide themselves. By publishing the IP address, netizens can filter the published content and comments by themselves, and distinguish which users are really in the place of hot events. However, some netizens believe that the public display of IP territory information may infringe the privacy of users. In this regard, some legal experts pointed out that IP territory and IP address are not the same concept. IP territory can only show the user's city, country / region, and the risk of exposing privacy such as the user's address is very low. On the contrary, at present, due to the proliferation of false information on the Internet, the platform has the need and responsibility to safeguard the public interest. It is necessary to display the user's IP territory information and provide better services to users. "For those who really manage social media accounts with their heart, opening the IP territory display function is popular." Chenkaifeng said that the more transparent the information of network participants, people can better identify those who rub hot spots and information, so that more real and useful information can be spread in a timely manner, creating a good network environment. IP modification still needs to be prevented For the provisions of opening IP territorial functions on major platforms, some people have a crooked mind. Recently, some media reported that with the launch of the IP home function of major platforms, the business of paid "IP agents" has been booming. In fact, as early as March this year, when microblogging began to display IP territories in some fields, some accounts had modified the IP territories information. The so-called "IP proxy" service is a gray industry that helps users modify IP territory information through domestic proxy servers and other technical means. The reporter found that although most e-commerce platforms have banned keywords such as "IP agent", many businesses providing IP territorial modification services can still be found on the network. Some merchants also advertised that "the IP territory information can be modified at will, covering more than 100 regions". The price ranges from a few yuan to tens of yuan per month, and they provide video tutorials and "after-sales service". Some netizens worry that if users can modify the IP territory information at will, the effect of relevant regulations and measures will not only be discounted, but even someone will deliberately use the regional characteristics of IP territory to accurately draw a portrait, deliberately create false information and deceive netizens. In response to the problems exposed at present, such as privately modifying IP territorial information, insiders pointed out that the relevant platforms must pay attention to it, implement their responsibilities, timely improve technical means, strengthen system detection, resolutely "crack down on counterfeits" and block loopholes. At the same time, the regulatory authorities should also act in a timely manner to severely crack down on and thoroughly clean up this kind of online "grey property transaction", maintain the network communication order, create a clean and bright cyberspace, and protect the rights and interests of the vast number of Internet users. (Xinhua News Agency)