May 19 is China tourism day. Various cultural and tourism activities and a series of measures to benefit the people have been launched all over the country to add vitality to the tourism market. Nanfang Daily reporter learned that in Guangdong, in addition to a series of activities, a number of new cultural tourism projects and upgrading projects have been completed one after another, and will appear one after another from June this year, injecting new blood into the cultural tourism market in Guangdong. Industry insiders said that the epidemic has worried many practitioners about the development prospect of tourism. The emergence of these new building and upgrading projects has not only enriched Guangdong's cultural and tourism experience with "new blood", but also showed that Guangdong's cultural and tourism industry is "full of Stamina", which further boosted the confidence in the development of the tourism industry during the epidemic. Enterprises continue to increase investment New projects appear one after another In Maoming Yushui ancient hot spring resort, a resort hotel with an investment of 400 million yuan has entered the final acceptance stage. This hotel, whose layout is based on the five entry courtyard, is surrounded by arch bridges and flowing water. Each guest room is equipped with a hot spring pool and balcony. After opening, it will become the first hot spring resort hotel of Sheraton brand in China. "In the future, the domestic medium and high-end health care and vacation market will grow year by year." He Zhijun, vice president of Guangdong Hot Spring Industry Association and director and President of Guangdong Wanlv Group Co., Ltd. In Longmen Nankunshan Yunding hot spring resort in Huizhou, the Yunding hot spring whisky hotel with a total investment of about 600 million yuan and a construction area of 85000 square meters has been completed and is expected to officially open to the public in June. "The new whisky hotel is still positioned at the middle and high end." Ye Zhenbo, chairman of Yunding hot spring resort village in Nankunshan, said. Forest Sea tourist resort is a "net red scenic spot" loved by young people. This scenic spot with an overall planning investment of 2.6 billion yuan was built in 2014. Even after the outbreak of the epidemic in early 2000, it has been under great pressure in operation, but it has not stopped the pace of construction. The hydrophilic theme park, which will be put into trial operation this summer vacation, has an investment of more than 1 billion yuan and an area of 300000 square meters. Fan Yifeng, chairman of Linhai tourism resort, said. In addition to new projects, many old hot springs have also stepped up transformation and achieved new upgrading during the epidemic prevention and control period. After acquiring the jinshuitai project, Xiangshun Holding Group invested 400 million yuan to build a new hotel and upgrade the hot spring area. In 2022, the group plans to continue to invest 100 million yuan to increase the supporting construction of more projects. Zhuhai Haiquanwan resort started the upgrading and transformation of Neptune hotel in 2021. It is expected to welcome guests in the second half of this year. The hotel covers a total area of 57000 square meters and the total investment is expected to be 350 million yuan. After the transformation, the hotel will highlight the function of seaside parent-child vacation. The room is equipped with hot spring pool, borderless constant temperature swimming pool near the sea, online Red punch in point, full sea view restaurant and other characteristic projects. He Rui, President of Guangdong Hot Spring Industry Association and party secretary of China Travel Service Investment Guangzhou Zhuhai regional company (Zhuhai Haiquanwan), disclosed that, "At present, the Haiquanwan phase II cultural tourism project with a total investment of 15 billion yuan is being carried out in an orderly manner. Next, we need to build a national style cultural town, an international IP theme park, a hot spring health project, etc., establish a new benchmark for cultural tourism vacation and leisure in the Great Bay area of Guangdong, Hong Kong and Macao, and build an international tourism destination that leads the trend and integrates multiple elements." The epidemic will pass Tourism has strong resilience Tourism is one of the industries most affected by the COVID-19. Since this year, the repeated epidemic has made many people worry about the development prospects of the industry. Why do these enterprises choose to increase investment "against the wind" in the period of low market confidence? "Tourism is indeed deeply affected by the epidemic, but it also reflects strong resilience." He Rui pointed out that since 2020, many new demands have emerged in the tourism industry, and the demands of tourists have changed in the direction of deep experience and high-end vacation, and are increasingly subdivided. We believe that this trend will continue after the end of the epidemic, which provides an important basis for us to increase investment and carefully polish products during the epidemic. He Zhijun said that the epidemic will surely pass. In the face of great difficulties, development cannot stop. As long as we have confidence in the government and the market, we can adhere to seeking progress in stability and find "opportunities" in danger. Gu Zhixiang, vice president of Guangdong Hot Spring Industry Association and general manager of Xiangshun jinshuitai hot spring town, said that micro vacation has gradually become people's habit, and there will be greater opportunities after the end of the epidemic. "We increase investment at this time, and just take this opportunity to do a good job in training and improve project supporting facilities. I believe that hot spring tourism will usher in a peak after the epidemic improves." (Xinhua News Agency)