Located in Xuwen County, Zhanjiang City, Guangdong Province, it is the largest pineapple producing area in China. In China, on average, one of every three pineapples is produced in Xuwen. At present, the pineapple in Xuwen County has entered the final harvest period. In the field, many farmers are busy picking, sorting and primary packaging the last batch of mature pineapple fruits. However, it will take a long time for these yellow and green fruits to be sent to cities in Guangdong, Hong Kong and Macao and provinces across the country. Ye Qinghong, a grower, said that the output of his 700 Mu pineapple field this year has increased by 30% ~ 35% compared with previous years. This year, pineapple farmers in Xuwen County generally have a high yield and harvest. According to the statistics of the Agricultural Bureau of Xuwen County, the output of fresh fruit is the highest in previous years, about 796000 tons, an increase of 40000 tons over last year. The output value of fresh fruit is also the highest over the years, reaching about 2.5 billion yuan. The output is gratifying. The sales price of Xuwen pineapple is also generally stable, showing a stable price of 1.3 yuan / kg ~ 2 yuan / kg, and the average purchase price reaches 1.5 yuan / kg. At present, the county has sold about 740000 tons of pineapple, accounting for 93% of the annual output. In May this year, some outbreaks occurred in Zhanjiang, Guangdong. Under the severe situation affected by the epidemic, the local government ensured smooth supply and smooth pineapple sales channels by issuing green passes, unblocking logistics channels, strengthening information release and other measures. In order to promote the high-quality development of pineapple industry, Xuwen County takes pineapple processing as the key direction to extend the pineapple industry chain. In a processing plant in Xuwen County, workers are cutting the newly harvested small pineapples. After packaging, freezing and cold chain transportation, they can appear on the shelves of chain supermarkets in major cities within 24 hours. The supply is in short supply. Xuwen produces no less than 50000 tons of 3-9 pairs of small pineapples every year. However, in the past, because merchants bought pineapples for big fruits, these small fruits were inferior and often rotted in the ground. Now, because it is easy to eat and full of juice, small pineapple has also opened new markets online and offline. Not long ago, Xu Wen took the lead in releasing the group standard of fresh cut pineapple in the country. The demonstration processing equipment of fresh cut pineapple is also under commissioning. The intellectualization and production automation of the equipment will further upgrade the pineapple processing technology and production line. At the same time, taking the key industry of prefabricated vegetables in Guangdong Province as a breakthrough, Xu Wen launched prefabricated vegetable products such as pineapple grilled fish and pineapple shrimp, "Guangdong brand" + prefabricated vegetables, which not only increased the added value, but also extended the sales season and wider the sales range of fresh agricultural products. Over the past four years, the output of Xuwen pineapple has increased from 580000 tons to 700000 tons, from slow-moving to best-selling, from single fresh fruit to diversified products. Behind the changes are the construction of the origin of the "12221" market system for agricultural products in Guangdong, the construction of big data platform for agricultural products, and the achievements of the development of digital agriculture in Guangdong. At the same time, in the context of national policies, relying on a series of digital marketing activities such as cloud docking and cloud procurement, Xuwen pineapple was exported to RCEP member country Singapore for the first time in February this year. Not only dig deep into the domestic market, but also go overseas. In April this year, Xuwen County also launched the "ten measures to promote the development of pineapple processing industry", giving support and rewards from ten aspects: land plant, brand creation, scientific and technological research and development, product export and so on. Today, Xu Wen, the development of pineapple industry has driven nearly 50000 farmers and 146000 labor force. In the past five years, the per capita GDP has increased from 23748 yuan to 33676 yuan. Luo Hongxia, Secretary of Xuwen County Party committee, introduced that next, focusing on the development goal of "digitization, internationalization, industrialization and financialization", Xuwen will play the "four cards" of industry, market, science and technology and culture, seize the opportunity of RCEP and promote the upgrading of "12221" market system 2.0 of Xuwen pineapple. (Xinhua News Agency)