After new energy vehicles, mainstream fuel vehicles have raised prices
2022-05-19
The rising price of new energy vehicles has gradually spread to the fuel vehicle market. Recently, Mercedes Benz, great wall, SAIC Volkswagen and BMW have successively announced to raise the recommended retail prices of some of their models. The common reason for the price rise is that the price rise of raw materials leads to the rise of manufacturing costs. Industry analysts believe that the price rise of traditional brands such as SAIC Volkswagen, which plays an important role in the mainstream fuel vehicle market, may drive more mainstream joint venture vehicle enterprises to raise prices. Mainstream brands of fuel vehicles announce price adjustment After two rounds of price increases in the new energy vehicle market in January and March this year, since May, the price rise tide has begun to spread in the fuel vehicle market. On May 15, a price increase notice issued by BMW to dealers showed that the brand will raise the official recommended retail prices of some domestic and imported models from June 1, with a maximum increase of 10100 yuan and a minimum increase of 1000 yuan. "As usual, BMW will regularly review the pricing of products to flexibly respond to changes in raw materials and vehicle manufacturing costs." BMW China said. The price of domestic X3 and BMW models ranges from RMB 2100 to RMB 2100; Imported models include BMW 5-series standard axle, 4-series double door, BMW 4-series convertible, 4-series four door, X4 and 6-series GT, and the price will be increased by 1000 yuan to 10100 yuan. Just a few days ago, SAIC Volkswagen brand has officially raised the price of all models. According to the notice issued by the brand to dealers, the recommended retail price of all models has been officially increased since May 11. Among them, the increase range of new energy models is 3000 yuan to 5000 yuan, and the increase range of fuel models is 1000 yuan to 3000 yuan. The "first shot" of this round of fuel vehicle price rise is Mercedes Benz. At the beginning of last month, Mercedes Benz said it would adjust the price of some of its models. Among the current models on sale, the lowest increase was Mercedes Benz E300 L, which increased by 900 yuan, and the highest increase was 121000 yuan. Subsequently, Great Wall Motor's Wei brand also announced a price increase from 0:00 on April 15, and the prices of some models of its coffee series will be increased by 5000 yuan to 12000 yuan. Raw material prices rose more than expected According to BMW, the price adjustment is due to the current severe global epidemic situation, high fluctuations in commodity prices and rising raw material costs worldwide. Mercedes Benz also said that the price adjustment was due to "many factors such as rising raw material prices and tight supply chain all over the world". "The decline of subsidies can be sustained, and the shortage of chips can be sustained. Even if we have been enduring losses, we have not passed on to users and dealers. But now, not only the cost of chips and battery materials continues to rise, but also the prices of steel, rubber and aluminum alloys are rising." On April 12, Li Ruifeng, CEO of Wei brand, publicly said on social media that "I can't carry it". In fact, since last year, the upstream and downstream industrial chain of automobile has been continuously affected by the rising price of raw materials. The price rise was first mainly concentrated in the new energy vehicle market. The market price of lithium carbonate, the raw material of power battery for its core parts, soared nearly 10 times, and the prices of key metal resources nickel and cobalt also rose significantly. Since the beginning of this year, the price rise of bulk commodities such as steel and rubber has driven the price rise of vehicle materials such as tires, and transmitted the gradually rising cost pressure to the whole automobile market. "The rise in the price of raw materials exceeded expectations, and the shortage of chips also resulted in the insufficient supply of current models. Driven by multiple factors, the cost of automobile manufacturing increased, and the main engine plant was under great pressure." Cui Dongshu, Secretary General of the national passenger car market information joint committee, said. Industry analysts believe that with the increase in the guidance prices of SAIC Volkswagen's full range of models and various models of Mercedes Benz and BMW, the third round of price rise in the auto market this year may be coming, and more mainstream joint venture car enterprises may face price increases. The growth trend of automobile production and sales ended in April In addition to the factors of rising raw material prices, the recent epidemic control in Shanghai, Jilin and other places has led to the shutdown or reduction of production of many car enterprises at the production end. The challenges of supply chain and the rise of logistics costs have also led to the rise of costs of domestic car enterprises. Affected by the epidemic, the purchase volume of the consumer end of the automobile market also showed a downward trend. According to the latest data of China Automobile Association, the national automobile production and sales reached 1205000 and 1181000 respectively in April, down 46.2% and 47.1% month on month, 46.1% and 47.6% year-on-year, ending the growth trend in the first three months. The monthly sales volume fell below 1.2 million, reaching a monthly low in the same period in recent 10 years. Chen Shihua, Deputy Secretary General of the China Automobile Association, analyzed that the domestic epidemic generally showed a multiple trend in April. The supply chain of the automobile industry experienced severe tests, some enterprises stopped production, logistics and transportation were greatly hindered, and the production and supply capacity fell sharply. At the same time, affected by the epidemic, the consumption capacity and willingness have decreased significantly, and the task of stabilizing the growth of the industry is very arduous. Therefore, automobile production and sales showed an obvious downward trend in April. "From the current situation, the development situation of the automobile industry is gradually improving. Enterprises strive to catch the key window period in May and June to make up for the lost production and sales. It is believed that the automobile industry is expected to become a positive force to stabilize macroeconomic growth." Chen Shihua said. (Xinhua News Agency)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Beijing Daily
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