Luo Yonghao talks about selecting the anchor: the brain should be clear, the shape should be good, plus points, and it is strange to master the "traffic password"

2022-05-10

On May 9, make a friend Technology Co., Ltd. published a Q & a summary of Mr. Luo's visit to the live room of "make a friend e-commerce school" on social media. It involves how to select the anchor, whether the live e-commerce is a personal IP or a brand, and how to treat the "traffic password". On the question of how to choose an anchor, Luo Yonghao replied that the first requirement is to have a clear mind. Good appearance is a bonus, but it is not necessary. Secondly, he has culture and knowledge. Luo Yonghao said that although he dropped out of senior two, our user group is mainly highly educated people in first and second tier cities, mainly white-collar workers. Talking about how to treat the statement of "traffic password", Luo Yonghao said, "it's amazing to keep the integrity. Your basic disk should be OK, and then have a little creativity". It's absolutely impossible to rely on strange skills. Some organizations or individuals have achieved rapid success by one or two evil tricks, and their long-term development is suspicious. In addition, the asking price of the anchor with good data asked by netizens is too high. Luo Yonghao said that if the growth rate of the company matches the personal growth rate of the anchor, he won't think the anchor takes too much. On the contrary, if the anchor grows faster than the company, it may feel that the anchor distributes too much, but at this time, the company should improve the development speed as soon as possible instead of considering how to spend money. Earlier, it was reported that there was a "rumour of breaking up" between Luo Yonghao and making a friend in the live broadcast room. In this regard, Luo Yonghao said that the operation right of his Tiktok account was planned to be transferred to "making a friend". If the new venture project fails again, it will return to the live broadcast to bring goods. According to cicada mother's data, Luo Yonghao still ranked first in live broadcast sales in April, with a monthly delivery volume of more than 300 million. Although Luo Yonghao was absent from the live broadcast room, the sales volume was not greatly affected. (Xinhua News Agency)

Edit:Li Ling    Responsible editor:Chen Jie

Source:AI Finance &Economics

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