From March 14 to 17, one of the important platforms and activities for global film exchange and cooperation, 2022 Hong Kong International Film and television exhibition was held online, and the China film joint booth was unveiled for the first time, attracting the attention of the industry. Strengthen cooperation with global counterparts In order to implement the "14th five year plan" for the development of Chinese films and strengthen exchanges and cooperation between Chinese and foreign films, the China Film cooperative production company has created a joint exhibition stand for Chinese films. China Film cooperative production company has long been engaged in the exchange and cooperation between Chinese and foreign films. Liu Chun, the manager of the company, told reporters that over the past decade, Chinese films have developed rapidly, especially in terms of market scale and screen number, which has leapt to the forefront of the world. International exchanges and cooperation, including film import and export, cooperative shooting, artistic creation and interaction of technical talents, cross-border shooting and festival activities, have been steadily promoted. After 2018, Chinese films have ushered in a new round of high-quality development. However, the covid-19 pneumonia epidemic brought about challenges and challenges to global cinema in early 2020. Thanks to the Chinese government's resolute and effective prevention and control of the epidemic, coupled with a series of encouragement and support policies issued by competent departments at all levels of relevant industries according to the time and situation, China's film industry has delivered gratifying answers in 2020 and 2021. The phased achievements made in the resumption of work and production of Chinese films have laid a relatively solid foundation for the gradual resumption of international exchanges and cooperation in the whole industry. It is necessary to cooperate with global peers and regain confidence. On January 29, 2022, the China Film cooperative production company issued the notice of the China Film cooperative production company on participating in the "China film joint exhibition" in the film market of the 2022 International Film Festival, which said that it would set up a China film joint exhibition in this year's Hong Kong International Film and television exhibition, Cannes International Film Festival and other important international film festivals and film markets, and invite domestic film institutions to form a joint force with the China Film cooperative production company, Jointly promote the international dissemination of excellent Chinese films and revitalize cross-border cooperation in the global film industry. China Film Corporation, film channel, China Film Archive, China Film Museum, Beijing and Shanghai international film festivals, Beijing Film Academy, Bona film, Wanda film and other 30 film institutions in China participated in the online exhibition hall of the China film joint booth of the 2022 Hong Kong International Film and television exhibition, It focuses on 65 local film works that have been completed or are currently under development in recent years, such as "shuimen bridge of Changjin Lake", "me and my parents", "island keeper" and "miracle stupid child". All exhibitors display relevant contents in the booth window in the form of graphics and video, so as to provide an opportunity for excellent domestic films to match accurately with their overseas counterparts one-on-one, and promote the "going out" of Chinese films rich in excellent Chinese cultural elements. Cui Yan, executive deputy director of the Organizing Committee Office of the Beijing International Film Festival, one of the exhibitors, said that in the past, they used to go overseas to participate in exhibitions and communicate with their counterparts at home and abroad every year. In the past two years, they were unable to participate because of the epidemic. "The China film joint exhibition booth provides a rare opportunity, so we actively participate in the online exhibition hall, presenting the opening and closing ceremonies of the Beijing International Film Festival in the past two years, the red carpet of Chinese and foreign filmmakers, and videos of some forums and venture capital projects. Our invitation announcement, relevant information and contact information of the host and guest countries are also put in for self recommendation. In fact, this is the simplest and honest appeal to return to the truth." Cui Yan believes that the holding of the China film joint booth reflects the confidence of the whole Chinese film industry and the spirit of working together to overcome difficulties under the epidemic, and tells international filmmakers that China's film industry has not stopped its development; The Beijing International Film Festival will also continue to be held. If possible, it will return to offline, "I hope Chinese and foreign filmmakers will pay more attention to Chinese films and participate in the Beijing International Film Festival". Promote overseas exchanges and publicity In addition to the online exhibition hall, another important activity of the China film joint booth during the 2022 Hong Kong International Film and television exhibition is the "publicity and introduction of the latest development achievements of Chinese films". With the title of "experience and innovation in Chinese film development", Zhi FENa, senior editor of China Academy of Arts, focuses on the exploration and breakthrough of Chinese films from 2018 to 2021, from the support measures of competent departments at all levels for the film industry, public services and protection for the benefit of the people, the response measures of China's film industry since the outbreak of the epidemic, production quality improvement and product optimization, expansion of subjects and market prosperity, scientific and technological innovation and copyright protection The seven aspects of Sino foreign exchanges and international cooperation objectively and deeply introduced the latest development achievements of Chinese films since 2018, especially under the influence of the epidemic. Subsequently, Zhi FENa had a one-to-one conversation with Yu Dong, founder, chairman and general manager of Bona film group, Zeng Maojun, President and President of Wanda culture group and vice president of Wanda film, and Ma Ping, deputy general manager of national China film digital production base, focusing on topics such as Chinese film creation and production, cinema system reform, cinema development and construction of Chinese film base since 2018. Finally, Liu Chun interprets the relevant policies of Chinese and foreign film co production, which are widely concerned in the world. The whole video of the publicity and introduction meeting will be broadcast in both Chinese and English on the online platform of Hong Kong International Film and television exhibition from March 17. In response to these two activities, Zhi FENa believes that the joint exhibition stand of Chinese films has dual missions. On the one hand, it is necessary to promote the exchange of Chinese and foreign films and enhance the international influence of Chinese films; On the other hand, we should publicize the achievements of Chinese film development to the world. Among them, the Chinese government pays attention to culture, benefiting people's livelihood, scientific and Technological Development and independent technological innovation, which are particularly important and innovative. "The joint exhibition stand of Chinese films is an innovation in the overseas promotion of Chinese films." Zhi FENa said that in the past, the overseas promotion of Chinese film projects or enterprises mostly worked alone. The joint exhibition stand of Chinese films took the form of collective groups of the film industry to go to sea, which was a significant progress in the "going out" of films; In the past, overseas publicity and promotion was usually just the display of products or corporate image, without the display of relevant policies and industry development overview. This publicity meeting was introduced by industry experts and leaders from multiple angles to the real situation of the development of Chinese films, especially the exploration and experience of Chinese filmmakers under the epidemic, which added "Chinese power" to the recovery of world films. "The analysis and judgment of Bona and Wanda, two private enterprises, and China film, a state-owned enterprise, and its principals on the industry reflect the main growth and market prosperity of Chinese films. It is also the epitome of Chinese films and Chinese filmmakers who love and persevere under the epidemic." Zhifena said. Zhi Feina's nearly one hour publicity and introduction was solid, comprehensive, lively and vivid, citing a large number of research data, tables and pictures, and even the online popular song and dance video mojito adapted and performed by the employees of Shanghai Belle Palace baimeihui cinema to reflect the cinema situation during the epidemic. Bona film has made remarkable achievements in the past four years and won praise from filmmakers at home and abroad. Since 2018, the cumulative domestic box office of films produced by Bona film has exceeded 20 billion yuan; New mainstream blockbusters such as operation Red Sea, Changjin lake and shuimen bridge of Changjin lake have been widely recognized. "This promotion is very necessary. It's a great honor to be a guest of promotion to show the world the achievements of Chinese films," Yu Dong said He believes that "the exhibition of our excellent film and television institutions and works can enable the audience of more countries and regions to enjoy the excellent films produced by China and further understand China and the Chinese people". Provide better service for the industry According to statistics, 21 of the 30 exhibitors have established contacts with their counterparts at home and abroad by participating in this event, of which more than half are overseas counterparts. Cui Yan said that the Beijing International Film Festival will actively participate in every major international film festival selected by this year's China film joint booth, "At the international film festival exhibition before this year's Beijing International Film Festival, we will take the opportunity to send an invitation to participate in the Beijing International Film Festival; at the International Film Festival Exhibition after this year's Beijing International Film Festival, we will show the achievements of this year's Beijing International Film Festival and publicize next year's Beijing International Film Festival.". Chinese films are actively integrating into the development of international films. Zhi FENa said that since 2018, China has continued to strengthen exchanges and cooperation with the international film market. More diversified excellent foreign films have entered the Chinese market. Although affected by the epidemic, the number of imported films decreased in 2020 and 2021, the data show that films from more countries have entered the Chinese market, and a large number of overseas films have been shown all over the country through special film exhibitions, which has promoted cultural exchanges and people to people. China has played a more important role in the world film industry. In 2018, the box office of China's film market accounted for 20% in the world and nearly 35% in 2021. Liu Chun said that the Chinese film co production company will carefully summarize the first Chinese film joint booth and various related activities, constantly optimize the scheme, actively plan and hold the follow-up Chinese film joint booth to be set up in other important international film festivals and film markets this year, such as Cannes International Film Festival, France, in combination with the global epidemic situation, and strive to provide more professional, systematic and Efficient service. (outlook new era)