The once "four heavenly kings of live broadcasting" are walking out of the noisy live broadcasting room one by one. According to 36kr reports, Luo Yonghao will fade out of the daily management of the company to make friends around May this year and start a new entrepreneurial project. As for the direction of entrepreneurship, Luo Yonghao made a notice a few months ago that "our next entrepreneurship project is a so-called meta universe company". On the evening of March 18, Luo Yonghao confirmed the news on his microblog, "well, the final chapter of the legend of Zhen Huan of the entrepreneurial trilogy II has not been officially released... The entrepreneurial trilogy III has been set up... Although the name has not been named." "Isn't it good to do live broadcasting?" In a conversation this spring, Liu zuohu, the founder of Yijia mobile phone, put forward his doubts to Luo Yonghao, "I just like to be in the technology industry." Luo Yonghao said that the live broadcast e-commerce was just to pay off the debt. "Now the debt has to be paid back, so I'm ready to go back." In September 2020, Luo Yonghao modified the live broadcasting frequency of the live broadcasting room to three times a week, "I hope it can be broadcast every day around the new year". Although his studio now maintains the rhythm of daily broadcasting, Luo Yonghao will only appear in the studio on weekends. In other words, the "Luo content" in Luo Yonghao's live studio has been greatly reduced. At the 7 tiktok of yesterday evening, even though Luo Yonghao did not appear in the live room, and sold egg products, which seemed to be not very compatible with Luo Yonghao fans, Luo Yonghao's live broadcast still ranked eleventh in the shaking tape list, and Luo Yonghao's condition of fading out of the studio was becoming mature. According to 36kr reports, in the next three years, Luo Yonghao will complete dozens of live broadcasts every year in the live studio where he makes friends. Excluding Luo Yonghao's personal reasons for loving the technology industry, after Sydney and Weiya were investigated one after another due to tax problems and failed to return to the live studio, the label of head anchor has become extremely dangerous. It has been proved that the risk of risking the life and death of a live studio on a super anchor is too high. Last December, after Weiya was checked, someone asked, "will the anchor industry be dominated by one (Li Jiaqi) "If he were the only one left, he would be more afraid." It seems to be a smart choice for the head anchors to reduce their sense of existence in the live studio. This is Luo Yonghao's choice and Li Jiaqi's choice. This year, the opening time of Li Jiaqi's live studio has been advanced to 6 p.m. from 7:30 p.m. Only the two time periods from 6:00 to 7:30 and after 11:00 are the live broadcasting time of Li Jiaqi's Broadcasting team, such as fashion broadcasting, life broadcasting and snacks broadcasting. This ratio of live broadcast duration is partly due to the need to expand the business scope. The category advantages of Li Jiaqi's live broadcast room are in beauty and skin care products, but not as rich in clothing and daily necessities as Weiya's live broadcast room. Weiya's market gap will not be ignored, and Li Jiaqi's personal energy does not support him to continue to extend the live broadcast duration and increase the number of live broadcast products. But objectively speaking, the increase in the duration of the live broadcast also means that the concentration of Li Jiaqi in the live broadcast room has decreased, the name of the big anchor has gradually been labeled and branded, and now Li Jiaqi is quietly exploring the platform. After two or three years of prosperity and growth in the live broadcasting and cargo industry, the big anchor who once stood at the air outlet has stepped out of the live broadcasting room under the focus of public attention. A In 2021, the hottest year in the live broadcast and delivery industry, data institutions will make a top 100 anchor list ranked by sales every month. Usually, Weiya is at the top of the list, with monthly sales of $2.3 billion, followed by Li Jiaqi, Simba, Sydney and Luo Yonghao. However, in just a few months, it is no longer difficult to find a similar anchor list; Sydney and Weiya were unable to appear in the studio in public due to tax problems, retreating behind the scenes; Simba rarely starts broadcasting by itself. Since March this year, his live studio has only started broadcasting once. If you search the keyword "Simba" in the information section, you will get search results such as "public welfare", "student aid" and "charity". From the lessons of predecessors, the still active anchors have to be more careful, and it is particularly important to protect themselves. On the one hand, the storm of tax investigation has not completely dissipated; As well as the false propaganda of the talker, the talker is also at the forefront of the dispute; After Weiya, Sydney and Lin Shanshan fell, the only remaining head anchor has become the focus of public attention. They need a protective film. This protective film is the seeding aid team. The earlier and similar mechanism in the industry is the family system built by Kwai's early help broadcasting, although the super anchor is commensurate with other middle and low anchors, but in essence they are a huge MCN institution. In October last year, he was banned by the platform for the series of disputes caused by Kwai in the field of leather goods. Two days later, his apprentice egg opened a special live broadcast with goods for the second anniversary. The slogan was "broken price Simba live studio". At first glance, the confrontation between teachers and apprentices seemed full of gunpowder, but shortly after the broadcast, Simba appeared in the egg live studio. The wide collection of disciples and grandchildren has become a key link in Simba's risk control. After Simba, whether Weiya, Luo Yonghao or Li Jiaqi, they are accelerating the expansion of their anchor network. In March 2021, Weiya's company Qianxun launched Qianxun college and launched the online popular training camp Qianxun school, which was taught by the core team of its star anchor. Excellent students had the opportunity to sign up for Qianxun. Earlier, Qianxun has signed several star anchors, including Lin Yilun, who is in the forefront of the sales of goods in the whole network. According to the grain in ear story, Lin Yilun first appeared in Taobao live broadcast, that is, in Weiya's live broadcast room. In September 2019, Dong Haifeng, chairman of Qianxun, sent an invitation to sign a contract to Lin Yilun, and Lin Yilun became the first batch of star anchors signed by Qianxun. Lin Yilun calls Haifeng Shifu and Weiya Shiniang. Haifeng and Weiya also call Lin Yilun eldest brother. Similar to Qian Xun's business, Luo Yonghao said in April last year that the company will set up a live training school to make friends, and the business will be officially launched at the end of the year. Luo Yonghao has repeatedly appeared in the live studio of the e-commerce School of making friends to teach live delivery skills. Making friends for e-commerce training, expanding business and revenue is one of the reasons. Looking for live talent for Luo Yonghao's live studio is also one of the reasons. "We also lack talent", Luo Yonghao explained in the first live training. Although Li Jiaqi's meishou hasn't started the training business and the company has only one super anchor, Li Jiaqi's Broadcasting assistance team is gradually growing after his little assistant Fu Peng left the studio. In the live broadcast preview on March 19, there will be 8 anchors live online for the fashion assisted broadcast special at 6 o'clock. B The maturity of the broadcasting assistance team also makes it possible for the big anchor to fade out of the live broadcasting room. As evidenced by the fact that the data of "bee surprise club" which was revived by Weiya team has been stable in the forefront of Taobao live broadcasting for one month. On February 12, the honeybee surprise society premiered, and the broadcast volume of 1.2 million has far exceeded the ordinary new number. As the account is well known by more and more old fans, its broadcast volume has reached 10 million in a single game in a week. At non promotion nodes, the broadcast volume of each game can also be maintained at about 6 or 7 million, which has exceeded the top five lieer baby and Chen Jie in the front row. The method of Sydney team's comeback is similar. In addition to operating several clothing stores on Taobao, Sydney and Lin Shanshan, Sydney's original assistant Guangguang also opened a new live studio called "Guangguang is coming" in mid February this year, which was later renamed "mushroom is coming". Although there is no certification, many Sydney fans know that Sydney's new microblog name is "sister shiitake". Recently, Sydney's husband also appeared in the "shiitake is coming" live room. The broadcast volume of shiitake is also stable at the level of three to four million recently. Viya and Sydney cannot directly appear in the live studio, and the companies of viya and Sydney have never made it clear that this is a new live studio set up by their team, but this does not affect the former fans to gather again in the new venue through clues and set off a new shopping carnival. On the one hand, this situation is due to the strong sense of trust established between the anchor and fans in the past few years. In the eyes of many fans and even ordinary consumers, Weiya is synonymous with the lowest price in the whole network. As for who is selling goods, it seems to be no longer important. Many viewers who have followed the anchor for many years even have an emotional bond between stars and fans. The fixed anchor matching of Weiya's live studio is Weiya and her relative Qi'er. During the days when Weiya stopped broadcasting and the microblog super voice was blocked, many fans also asked Qi'er's microblog super voice when it could be broadcast again. In Sydney's microblog trumpet comment area, fans have been asking, "when will it start?" "Where to sell goods now", naturally, people who are more familiar with the current situation of Sydney company reply to the name of the store Sydney is operating. The assistant broadcasters who show their faces in the super anchor live room all year round have been familiar to the fans. When they appear in the live room, they naturally gain a much higher sense of trust than the grass-roots anchor. The supply chain is another reason why the bee surprise club and shiitake mushroom are here. These backdoor rebirth live broadcasting rooms can start quickly in a week or two. The live studio has been banned, but the contact and cooperation between the company and the brand side has not ended. As analyzed above, for example, Qianxun and chenfan have not only super anchors such as Weiya, Sydney and Lin Shanshan, but also other anchors still broadcasting normally. The supply chain advantages of Weiya and Sydney team are still. According to the alphabet, in the early stage of the launch of the bee surprise club, there was no pit fee in the live broadcasting room, and the pure Commission mode was adopted. A live studio that has gathered a lot of popularity and even ranked in the top of taonei without charging pit fees is obviously quite attractive to businesses. Once more popular, bargaining power will return to the bee surprise club. When the east wind from the traffic end and the supply chain end comes, it will not be a problem for the popularity of the new live studio to climb to the high level of Taobao live. C Of course, compared with the previous Live Room traffic of Weiya and Sydney, the arrival of today's Bee surprise club and mushroom is undoubtedly the result of a great loss of vitality. The anchors who have not been involved in the storm are all ready to take precautions. In the past few years, the main reason for the fire of anchor with goods is that the platform sales channel has gradually given way to personalized and IP sales channels, but the fate of several anchors being blocked also shows that the risk of putting eggs in one basket is too high. As a result, the anchor and the brand are moving in the opposite direction. Businesses are trying to personalize the brand, while the anchor is changing from the original traffic gathering place to a brand, and trying to dilute the personal color of the brand named after them. From this perspective, there are already pioneers in the industry. Although liziqi brand goods are named after them, when liziqi snail powder, chili sauce and other goods have established the mind of consumers through quality, even if liziqi breaks up with weinian, it will not affect the sales volume of liziqi brand related products. The shop names registered by Li Jiaqi's team on Taobao in the early stage have obvious Li Jiaqi color, but its newly established position on wechat applet is named "all"