This year's "government work report" proposed that catering, accommodation, retail, culture, tourism, passenger transport and other industries have large employment capacity and are seriously affected by the epidemic. All assistance policies should be tilted to support enterprises in these industries to survive, overcome difficulties and make progress. The tourism industry, which has experienced a long cold winter, has ushered in a strong policy spring breeze this spring. Not long ago, several policies on promoting the recovery and development of difficult industries in the service industry were announced. Tourism is one of the difficult industries that the policy focuses on. Subsequently, Chongqing, Sichuan, Gansu and other places successively issued specific implementation plans. "Today, when the tourism industry is facing market contraction and difficult recovery, this round of policies has made market players and practitioners see the strong determination of the government to help enterprises and rescue, and also injected firm confidence into consumption growth and industrial innovation." Dai bin, President of China Tourism Research Institute, said. Focus on systematic rescue The outbreak of novel coronavirus pneumonia has hitherto unknown impact on Tourism in China. "The epidemic has comprehensively affected the three major inbound, outbound and domestic tourism markets, as well as all business forms such as travel agencies, online travelers, hotels, home stay, scenic spots and resorts, and tourist vehicles and ships." Dai Bin said. In order to promote the recovery and development of tourism and help tourism enterprises tide over the difficulties, a series of relief policies have been issued from the central to local governments, involving financial support, tax reduction and fee reduction, job stabilization and employment. These policies have helped stabilize the tourism industry and increased the confidence to overcome difficulties. The novel coronavirus pneumonia is a common phenomenon in tourism industry, which is characterized by extensive contacts, large gathering and large mobility. The entry-exit team tourism is suspended, the domestic market demand is insufficient, and the tourism industry continues to be under pressure. Statistics show that in 2020, the number of domestic tourists in China was 2.879 billion, and the domestic tourism revenue was 2.23 trillion yuan, down 52.1% and 51% respectively compared with 2019 before the outbreak. By 2021, the number of domestic tourists and tourism revenue will be 3.246 billion and 2.92 trillion yuan respectively. Although they have recovered from 2020, they are still 46% and 49% lower than 2019. When the main body of the tourism market is transforming and upgrading and seeking ways to get out of the mud, it is also looking forward to stronger policy support. Just after the Spring Festival, the "several policies on promoting the recovery and development of difficult industries in the service industry" was printed and distributed, taking tourism as a key assistance industry, releasing positive signals and sending a "big gift package" for the recovery and revitalization of tourism. Denning, vice president of the school of tourism science of Beijing International Studies University, said that the biggest bright spot of the policy was "multi ministries and coordination, systematic relief". Besides the policy of universal service, the policy focused on the real difficulties of the tourism industry and the concerns of the enterprises. The relevant person in charge of the Industrial Development Department of the Ministry of culture and tourism said that these policies and measures adhere to the combination of pressure reduction and vitality enhancement, make overall cost reduction and efficiency increase, and take into account the current relief and long-term development, which will provide strong support for alleviating the current difficulties of tourism enterprises, enhancing the confidence of practitioners and helping the industry recover and develop. Overall cost reduction and efficiency increase Since the outbreak, many tourism enterprises have faced financial pressure because their normal business activities have been affected. While continuing the inclusive financial policy, the policy has strengthened financial targeted assistance, encouraged banking financial institutions to reasonably increase the effective credit supply of tourism, guided financial institutions to increase credit investment in key cultural and tourism enterprises, and encouraged banking financial institutions to increase support for market players in the tourism field through Inclusive Finance and microfinance. In addition, the policy will consolidate and promote the successful practices of financial support for cultural and tourism market entities in recent years, improve the accuracy of financial support, and strive to alleviate the financing difficulties of market entities in the tourism field. According to the relevant person in charge of the Industrial Development Department of the Ministry of culture and tourism, in addition to continuing to implement special measures such as the temporary withdrawal of travel service quality deposit by travel agencies, accelerating the pilot of insurance replacing deposit, and allowing tourism enterprises to postpone the payment of unemployment insurance and work-related injury insurance premiums in stages, the policy also launched a series of inclusive policies to help enterprises reduce costs, It covers such aspects as the addition and deduction of value-added tax in the service industry, the expansion of the scope of application of "six taxes and two fees", the improvement of the proportion of stable post return of small and medium-sized enterprises, and the reduction and exemption of rent for small and micro enterprises and individual industrial and commercial households in the service industry. Relevant tourism enterprises that meet the conditions can apply. Together, these policies will help tourism enterprises further alleviate the pressure of capital and operation. "From the statistical data, the vast majority of tourism enterprises, especially travel agencies, belong to small and micro enterprises. Industry associations and tourism enterprises should study and make good use of the preferential policies, strive for the policy support of the local government, and effectively reduce the operating costs and financial expenses of enterprises." Dai Bin said. In the current situation that inbound and outbound team tourism has not been restored and inter provincial tourism is affected by the epidemic, there is insufficient space in the tourism market. In addition to policy relief to reduce business pressure, enterprises expect to hedge the impact of the epidemic through stable operation. The policy responds to the expectations of the industry and clearly proposes to encourage government organs, enterprises and institutions to hand over the scheme formulation, organization and coordination of trade union activities and exhibition activities held in accordance with the regulations to travel agencies. When the government purchases accommodation, conference, catering and other service items, it is required to strictly implement the provisions on the amount of expenditure, and shall not restrict relevant enterprises from participating in government procurement based on star rating, ownership, etc. These enterprises will provide strong support for the implementation of relevant competition policies and measures for enterprises to participate in the market. Stabilize enterprise expectations The recovery and development process of tourism is closely related to the epidemic situation. The policy clearly puts forward the implementation of precise epidemic prevention and control measures, requires the serious implementation of strict, scientific and accurate epidemic prevention and control measures, resolutely prevent and avoid the two tendencies of "relaxed prevention and control" and "excessive prevention and control", and effectively restore and maintain the normal order of the development of the service industry. It clearly puts forward the requirements for strict implementation of epidemic prevention policies, and emphasizes that it is not allowed to implement shutdown measures and extend the shutdown time for restaurants, supermarkets, scenic spots, cinemas and relevant service places without flow regulation and policy basis. The relevant person in charge of the Industrial Development Department of the Ministry of culture and tourism said that these requirements point out the direction for further improving the scientific and accurate level of epidemic prevention and control measures, and create a good environment for tourism enterprises to stabilize their business expectations. Jia Jianqiang, CEO of 6-person travel network, said that the above measures have greatly encouraged the industry. He believes that this will help solve the difficulties of the industry and more effectively restore and develop the tourism economy without disrupting the overall rhythm of epidemic prevention and control. Dunning believes that technical means and more scientific prevention and control concepts should be used as much as possible to reduce the risk of the epidemic, while opening up the industry dynamically and orderly, so as to minimize the losses brought by the epidemic to the service industry. Dai Bin said that these policies are conducive to creating a social environment to encourage consumption and travel at ease, and effectively boost the confidence of the tourism market. "When the market recovers and enterprises do business, tourism will naturally recover." In addition, he also said that the relief and support policies for catering, retail, transportation and civil aviation will further release the vitality of tourism suppliers and optimize the tourism supply structure. Financial support for railways, airlines, airports and transportation, together with relevant tax and fee relief policies, will create an environment more conducive to tourists' travel and local consumption, and help the recovery and development of tourism. (Xinhua News Agency)