Young people are the hope and future of the national cause and national rejuvenation. Their mission and responsibility bear the future and destiny of the new journey of strengthening the country. In the process of young people growing up, the nourishment and infiltration of Chinese excellent traditional culture can not be ignored; The blood of culture and the promotion and inheritance of spirit are integrated into the genetic code of China's 5000 year civilization, lasting from generation to generation. —————————— I feel that the purpose of protecting and utilizing cultural heritage in the future is not the real purpose of the industry, but also the long-term protection of cultural heritage. Young people are the most active and dynamic force in the whole society. When working in the Palace Museum, the deepest feeling is that young people are increasingly fond of the ancient Forbidden City and the Palace Museum. Old and young are no longer separated by gullies and facing each other from a distance, but love, respect and walking hand in hand. An important force for communication between the two, including the help of youth programs such as "I repair cultural relics in the Forbidden City", "national treasures", "Shangxin, Forbidden City". These programs have opened a channel for us to talk with young people, allowing them to pay attention to the Forbidden City, approach the Forbidden City, enjoy the Forbidden City Culture and bring it home. The Forbidden City is only one of China's many world heritages. The vast land of China is also covered with glittering heritage treasures. They also need to be paid attention to, explored, recognized and understood. Fortunately, today, young people's enthusiasm for paying attention to China's excellent traditional culture is growing and booming. Let more young people understand, understand and fall in love with the excellent Chinese traditional culture through the window of world heritage, and become firm guardians and inheritors. This is not only the proposition given by the times to heritage workers, but also the mission of the times that we must practice. Get rid of the "high cold model" and become a cultural innovator I have always had a wish to integrate the world heritage into people's real life, make more young people fall in love with Chinese traditional culture, and make China's world heritage go to the world with a fresh cultural attitude. For this vision, I have made hundreds of speeches and written more than 70 books on middle schools and university campuses around the world for decades. But how big is the spread? The documentary "I build cultural relics in the Forbidden City" has been watched by 90 million people since its launch. We need to spread Chinese traditional culture in various forms. This is why we are determined to focus on the inheritance of world cultural heritage through "ten thousand miles walking alone - China in heritage" - to do cultural communication for the public, especially young groups, with information technology and forms that adapt to the times. World heritage is little known because of its heavy history and high professional threshold, and urgently needs to be known because of its outstanding value and unique status. How to make the world heritage get rid of the "high cold model" of being too high and too few, build a bridge between knowledge output and public understanding, and establish a connection between Historical Tracing and contemporary needs? This requires intention and innovation. There are three key words: one is "documentary", that is, to walk, communicate, visit, experience and practice in a down-to-earth manner, go deep into the heritage sites with their own characteristics and values, truly show the landscape wonders of the heritage sites, vividly present the cultural landscape, reveal the historical secret and speculate on the current development. The second is "interaction", which shortens the psychological distance between the documentary object and the public through interaction. Documentary objects include World Heritage watchers, historical revelers, archaeological excavators, famous tourists, happy residents and other groups. The third is "variety". How to express academic knowledge, how to cut into the interactive process, and how to make the world heritage considerable, readable, rewarding and tasteful. We build a voice context that can attract young audiences in the new era through comprehensive art forms such as interpretation in the shed, outdoor communication, interactive participation, immersion experience and technology implantation. We know that today's young people have their own knowledge reserves, ways of thinking, thinking characteristics and access to information. They have long been dissatisfied with indoctrination and textbook preaching. Therefore, what we want to open is their cultural interest, philosophy and new journey in the world heritage. Stimulate the youth power of World Heritage In fact, the field of world heritage has always paid attention to young groups and related topics. Since 1995, each world heritage conference has held a world heritage Youth Forum at the same time, focusing on the attention and thinking of young people. The world heritage education projects, volunteer projects and various awards for the world also take young people as one of the main target groups to carry out activities, summarize experience and recommend practices. In view of this, we set the Heritage Guide Group as "Wanli Youth League". On the one hand, facing the long-standing, broad and profound Chinese civilization, we have the awe of "we are all teenagers"; On the other hand, taking into account the differences in age and experience among members, in order to provide an opportunity for intergenerational dialogue to enhance resonance, we encourage young people to express their views on world heritage from their own perspective, which also brings more possibilities for the topic dissemination of world heritage culture. At the same time, we planned some events with public participation, cultural ceremony and artistic expression. For example, Luoyang's "Five Dynasties Chinese costume restoration show", Jingdezhen's "porcelain universe Exhibition" and Yangzhou's "domino Grand Canal" transform traditional culture into a perspective of fashion, the combination of innovation and craftsmanship, and the presentation of modern devices; The UAV performance in Yin Ruins in Anyang, the "dialogue with Beijingers" in Zhoukoudian, and the flag raising ceremony on the central axis of Beijing have transformed the spirit of world heritage into paying tribute to the contemporary, mankind and people struggling in all walks of life. These broken circle expressions that stimulate curiosity and express the power of youth have attracted more young people's attention here and demonstrated the vitality of traditional culture. Fireworks and aesthetic power of World Heritage World heritage is not only ancient, but also modern and contemporary. It is not solidified in a historical stage, but passed on through generations; The value elements of World Heritage include not only the material level, but also the non-material level; The protection and management of world heritage is not a castle in the air, but the efforts and love of many cultural relics workers and local people for these heritages. All these make the world heritage rich in "fireworks", showing the most vivid side. Therefore, we walked into the market life of the world heritage site, explored the lifestyle of the world heritage, explored the past and present lives of the original site of the heritage, and awakened the resonance in our hearts; They also walked into the daily work and life of World Heritage protectors, showed their feelings of home and country in world heritage protection and management, and promoted the spirit of being responsible for their homeland and craftsmen in a big country. Each heritage has a unique beauty. From the perspective of aesthetics, we can find the heritage and present the colorful landscape of China and the infinite charm of Chinese culture through "beauty" in an all-round way, which is in line with the moral of cultural inheritance and youth. The forest symphony concert in Wuyi Mountain and the poetry conference in Lushan... Cultural heritage not only tells the simple feelings of the Chinese people, but also carries our sustenance for a beautiful China and a better life. Through walking, pursuing and seeking, we present China's unique landscape and historical and cultural context, tell the story of generations of Chinese people looking for and watching the root of Chinese culture, highlight the cultural spirit since ancient times, link the value of history and reality, and pay attention to the current cultural expression. Looking at the development of China's civilization for more than 5000 years, the ideas, humanistic spirit and moral norms contained therein have bred excellent traditional culture. We should fully meet the requirements of the times, inherit and innovate the excellent traditional Chinese culture, and take it as the soil and source to cultivate the excellent quality of contemporary youth. With a proactive communication momentum, we let the audience, especially young people, empathize with the essence of Chinese excellent traditional culture, deeply experience Chinese characteristics in the evolution of cognition, understanding, perception, love and inheritance, strengthen cultural self-confidence, enhance national self-esteem and pride, and produce a continuous patriotic driving force. (outlook new era)