On March 11, with the advent of the annual "March 15", the China Consumer Association released the 2021 report on the protection of consumers' rights and interests in the field of online consumption (hereinafter referred to as the report) on its official website. The report suggests that in view of the practical needs of better protecting online consumers, we can consider revising the consumer rights and interests protection law again, especially regulating online consumption of new formats such as live broadcast marketing and community group purchase. When development and supervision work together, online consumption will surely rise steadily and go far on the track of high-quality development. In recent years, with the Internet flying into ordinary people's homes, online consumption with rich forms such as live delivery, online shopping, community group shopping and store home has risen rapidly, which not only meets people's diversified and personalized consumption needs with new consumption experience, but also injects endogenous power into the high-quality development of market economy. However, the network consumption disputes caused by the non-standard market order also came into being. From poor quality of some goods and services to "big data ripening" through illegal collection, analysis and use of consumer personal information; Has the final say from "cry up wine and sell vinegar" to "unfair terms of the business I have the final say". From the high praise of "clearly marked price" to the "prepaid" marketing means... The infringement of consumers' rights and interests caused by online consumption can be described as a variety of tricks. If it is allowed to grow savagely, it will not only damage the rights and interests of consumers, but also hinder the long-term development of the network economy industry. In fact, in terms of online consumer protection, the country's "visible hand" has been making efforts. In 2021, the civil code, the personal information protection law and other relevant laws and regulations were successively promulgated or implemented to escort online consumption with good law and good governance; The people's courts actively explore and try judicial innovation to reduce the difficulty of online consumers seeking judicial protection; From purifying the environment to protecting the rights and interests of consumers, we are gradually strengthening the supervision of relevant departments from the network to the network, and from the network to the legal protection of consumers' rights and interests. It is on this basis that the report released this time puts forward suggestions to strengthen the protection of consumers' rights and interests. Whether it is to revise the consumer rights report again or promote the implementation of the small claims litigation system; Whether it is to improve relevant regulatory regulations or use advanced technologies such as big data for collaborative supervision, these suggestions are not only the common voice of consumers, but also the practical needs of the continuous development of online consumption. They will make the online consumer rights protection network more and more close, and hold a stable sense of consumer happiness and security. Of course, the release of the report is also a warning to market operators: only standardized operation can make business evergreen; No matter how the transaction form changes, high-quality goods and services will always be the constant way to win long-term development. For businesses, in the context of the increasing supervision and protection of rights and interests in the online consumer market and the increasing awareness of consumers' rights protection, it is better to make more efforts in the improvement of commodity quality and service guarantee than to "play tricks" and "whole flower work" behind their back, otherwise they will be eliminated by the market sooner or later. The problem of online consumption is not only related to the vital interests of the people, but also related to the vigorous development of China's digital economy. It is expected that the "report" of China Consumer Association will truly implement the relevant suggestions on the protection of online consumption rights and interests, enable consumers to conduct online consumption with confidence, peace of mind and comfort, and also enable the digital economy market to grow steadily and embrace long-term development! (Xinhua News Agency)