Speaking of "good heart" Meng Yutong, Dong Mingzhu in the video narrowed her eyes with a smile. She said that Meng Yutong had been in Gree for half a year. Through contact with her, she found that Yutong was very plastic. On the evening of March 4, Dong Mingzhu, deputy to the National People's Congress and chairman of Gree Electric Appliance, received an exclusive interview with China Newsweek via video connection. In addition to Meng Yutong, we also asked her about "sensitive" topics such as Gree's successor, Gree's strategic adjustment and political and business relations. Prior to this, on February 28, Dong Mingzhu was elected chairman of Gree Electric Appliance by a unanimous vote for a new term of three years. After completing this term of office, Dong Mingzhu will be in charge of Gree Electric for 13 years. Dong Mingzhu is a four term deputy to the National People's Congress. The labels given to her by the outside world include "online Red Miss Dong", "iron lady in business", "Queen with goods", "domineering female president", etc. Which label best represents Dong Mingzhu? Which label does Dong Mingzhu like best? On Gree strategy: steady development China Newsweek: after your new term of office starts, will Gree Electric make a big adjustment at the strategic level? Dong Mingzhu: first, Gree Electric Appliance should develop steadily. There should be no events or difficulties for the enterprise. This strategy must be maintained. Second, investors have invested for so many years and hope to get a return, which is also very important to us. So what is the way to return, hype or false information? We advocate using the value and income created by enterprises to repay them. In terms of enterprise development, there are three sectors: one is the coverage of all categories from household air conditioners to electrical products, and the next step is smart home. Enterprises must make money, but making money must not be the purpose of enterprises. We have entered the field of equipment. Now we can make all kinds of CNC machine tools, and some have become the processing equipment of core components in high-end cars. In the past, many components of many household electrical products were imported. Now we have this ability. This is the second sector. The third part is to master the core technology of key parts, such as motor, driver and reducer. We can independently control the key core parts. This is what we are most proud of. In the past, there was nothing we could do but import. In addition, new energy is also our development direction in the future. On successors: only those who have the spirit of selflessness and sacrifice can be leaders China Newsweek: some people think that Dong Mingzhu is Gree and Gree is Dong Mingzhu. Without your Gree, you will lose your soul. What do you think of this view? Dong Mingzhu: I think enterprises need such a soul person at every stage. Soul characters are not single, but also have a team. I am a challenging person, and my team should also have this challenging spirit. The team should also have the spirit of innovation and not afraid of difficulties. For us, the epidemic is a great challenge and difficulty. How can we solve tens of thousands of dealers under the traditional mode? There must be a soul character to do it. Now my team is very united. I used to die alone, but now everyone is working hard. China Newsweek: do you have a succession plan? What is the successor in your heart? Dong Mingzhu: people often ask me, but I still want to talk. As early as 2001, when I was president, someone asked me if president Dong wanted to burn three fires when he took office? I said there was no fire, just one thing, training successors. In fact, we had this kind of consciousness at that time. Since we want to build a century old enterprise, we must have an echelon to complete it. This is the first point. The second is to have a perfect team, and the third is to have a set of operable, modern, constantly improving and changing systems. Now I am the chairman and others are the chairman. The system can be changed. I think people are the most important. Gree people must have the spirit of selflessness and sacrifice their spirit for others in order to be the leader. At present, several people in our current team are good. I deliberately let them compete on one platform. I believe that someone can stand out and lead the team to go better. China Newsweek: in other words, you have trained a group of people, and then (successors) stand out from a group of people. Dong Mingzhu: Yes. On Meng Yutong: it's not a simple cultivation of being a net celebrity China Newsweek: GREE has never been short of topics. Your secretary Meng Yutong has nearly 2 million fans in the tiktok. You said you would train her as successor. In the view of the outside world, Meng Yutong is your marketing network red. What's your opinion? Dong Mingzhu: (referring to Meng Yutong, her eyes narrowed with laughter) standing in different dimensions may have different evaluations. For example, when I see you (reporter) wearing glasses, it's not like this from the side. I think it is incumbent on enterprises to pay attention to the growth of young people. When I met Yutong, I felt that the child had many bright spots, character, integrity, positive and challenging spirit. After staying in Gree for half a year, through contact with feather boy, I found that the child has a lot of plasticity. Finally, through this (variety) program, she stayed in Gree and now works as a secretary next to me. I don't simply train her as a net celebrity. To become a manager, one must experience everything. It's not surprising even if people think she is an online celebrity. In practice, she will indeed participate in the sales work of Dong Mingzhu store. China Newsweek: in other words, you trained Meng Yutong as a manager. Dong Mingzhu: Yes. China Newsweek: for young people like Meng Yutong, what are your messages for the post-90s and post-00s? Dong Mingzhu: in Gree, there are many post-90s children, and now there are tens of thousands. From what I can see face to face, I feel that they all have a kind of vitality. They are not without dreams. From the heart, they all want to do their own thing. The key is that we should create an environment for them to find the most accurate positions and provide a platform for them. Young people should let go of themselves. I have personally experienced for so many years. I have grievances, encountered difficulties, and even encountered people who don't understand. But in the face of difficulties, I have to have a strong psychology, that is, what am I going to do? For example, an undergraduate student may have to start from scratch. You may have to go to the workshop to be an ordinary worker to see if you can put it down. What's wrong with being a worker? In fact, being a worker may have more room for development than those who enter the office at the beginning, have a clearer understanding of the grass-roots level, know what kind of person they want to be and how to do it in the future. On the label: I like the identity of deputies to the National People's Congress best China Newsweek: you have many labels on your body, such as "online popular Miss Dong", business "Iron Lady", "goods Queen", "marketing Queen", "domineering female president", "air conditioning Queen" and "deputy to the National People's Congress"... Which one can best represent Dong Mingzhu? Dong Mingzhu: if you really want to elect, you like deputies to the National People's Congress (identity) best. I think this is not just a label. As a deputy to the National People's Congress, it is fulfilling social responsibility for enterprises. Through such a system, the information collected will be reflected to the central and State Council levels, so that the country can make better decisions. China Newsweek: why do you fight so hard for variety shows and live broadcasting? People of the same age are dancing square dance or leisure tourism. Dong Mingzhu: that's also experience. I started as an ordinary salesman. What I thought at that time was very simple, that is to do a good job in sales all my life, make the best of my job, do the best in sales, and do the work as perfect as possible. At that time, I thought I was a business person in my life, and I didn't have any extravagance. Later, when I encountered a collective job hopping event, the enterprise didn't sell. Enterprises, like people, have poor intestines and stomach, no nutrition absorption and can't make money. How to nourish the heart. Therefore, sales is very important to enterprises. Gree has given me this platform to do so well in sales. I think people should still have a sense of gratitude. In this position, the interests of the enterprise cannot be lost. Marketing is a particularly challenging job. We should not only do a good job in the sales channel and maintain the market, but also safeguard the interests of the enterprise. At that time, it was also very contradictory for me. In the early 1990s, I could get more than 1 million a year. When I came back (Gree), I would get 100000. From an economic point of view, I didn't want to come back. But later, when you think about the value of people and how much money you can't earn, asking you to lead the team is a challenge for you. Do you dare to fight. It's actually a process of challenging yourself. So I promised to do it all the way. In fact, when Dong MINGYE mentioned that he fell in love with others, he would not be grateful for his career. In fact, when he fell in love with others, he would not easily abandon his career. Suggestions on adjusting the threshold of individual income tax from 5000 to 10000 China Newsweek: some scholars say that at present, about 15% of the country's individual income tax is paid. If the threshold is 10000, only about 5% of the people pay individual income tax. You suggest raising the threshold of personal income tax to 10000. Have you studied the pros and cons? Where is the difficulty of landing? Dong Mingzhu: with the changes of the times and social needs, the starting point naturally needs to be adjusted. The starting point was 800 yuan at first, then 2000 yuan, 3500 yuan, and then 5000 yuan. It has been five years now. The older generation has not changed much in consumption and income. The post-90s are the mainstream consumer group, and (the first batch) are also in their 30s. They start a family and work to take care of the elderly. The state has also introduced many subsidy policies (tax relief), such as education and pension. The cost is almost more than 10000 yuan. The calculation of audit subsidies requires a lot of manpower, which itself is an invisible huge cost. Why not simplify the complex problem and adjust the starting point directly? At present, the tax revenue is mainly supported by the working class. In fact, there are remedies to increase the tax burden of high-income people. The original tax burden of 45% can be increased to 50% and 55%. I think it can be adjusted in this way to achieve common prosperity. Compared with senior executives, front-line workers are very hard, and the two need to be balanced. To enable the working class to have consumption, consumption will stimulate domestic demand, and enterprises can also expand production capacity. Expanding production capacity solves employment, which is a virtuous circle. In addition, there are many taxes that can be levied. On the relationship between politics and business: individuals should be upright China Newsweek: you have grown from a salesman to the chairman of Gree Electric Appliance for more than 30 years. You must have a deep understanding of the relationship between politics and business. Dong Mingzhu: in fact, I think we should be upright. Since the 18th to 19th national congress, (political and business relations) have been gradually changing. We feel it deeply. Gree Electric Appliance relies on the market. The Zhuhai Government has given the greatest support. It does not interfere with the market operation, gives full play to the role of the enterprise, and completes the whole development of Gree by relying on Technological Development and marketing channels. Today, we have more relations with the government and have a lot of cooperation with government departments, from which we have seen a lot of changes. Now I dare not say no (corruption), but at least it's much better. In the past two years, both the central and local governments have come to help enterprises. Ministries and commissions and provinces often come to investigate and ask us what difficulties we have and help us solve them,