Apple said on the 2nd that it would hold its annual spring product launch on March 8. Foreign media generally expect to launch a low-cost 5g iPhone this time. Greg joswiak, Apple's senior vice president of marketing, said on twitter on the 2nd that the event called "peek performance" would be held on March 8. Analysts expect the company to launch the new iPhone se, a low-cost version of its flagship device, for about $400, the Wall Street Journal reported Tuesday. Analysts said the new smartphone is expected to be equipped with 5g functionality. In addition, the new iPad air and high-end Mac Mini are expected to appear at the press conference. The new phone will be the first update to the iPhone SE model in two years. It is rumored to be equipped with an improved camera and a faster processor. Reuters article said that the iPhone with 5g function has always been a major focus of Apple's flagship products. The latest iPhone 13 shows customized 5g antenna and radio components to obtain faster speed, because customers are looking for powerful devices with better connectivity. Due to the global demand for 5g applications and smart device upgrading, Apple's mobile phone business has performed prominently recently and its market share has increased. The market expects that the sales volume of the new generation iPhone se may exceed 30 million. According to the latest data from counterpoint research, the global smartphone market revenue exceeded US $448 billion in 2021. Even after the continued covid-19 impact of the shortage of components and the new crown pneumonia epidemic on the global supply chain, the industry still achieved an annual growth of 7% and a 20% quarter growth rate. The statistics show that Apple led the global smartphone market with an annual revenue of US $196 billion in 2021, accounting for 44% of the total global smartphone revenue in 2021. The top five brands contributed more than 85% of the total revenue of the global smartphone market. Apple, realm and Motorola achieved the highest quarterly revenue ever in the fourth quarter of 2021. Driven by the iPhone 13 series, the average sales price of global smartphones increased by 12% year-on-year in the fourth quarter of 2021. (Xinhua News Agency)