Since last year, dairy enterprises have been integrating. Mengniu became the controlling shareholder of miaokelando, Feihe acquired Miaoke lamb, Yili took shares in Aoyou dairy and became the largest shareholder, Chunhua capital acquired Mead Johnson China, and new dairy acquired 60% equity of "a sour cow". In addition, Guangming dairy plans to acquire 60% equity of Qinghai xiaoxiniu biological dairy, and the original ecological animal husbandry controlled by Feihe plans to purchase the dairy goat industry related assets of Shaanxi lvneng ecological animal husbandry... At present, dairy enterprises are carrying out a series of important mergers and acquisitions and equity transactions. What are the reasons for their integration and merger? What impact will it have on the dairy industry? In this regard, the reporter interviewed relevant experts in the industry. Liu Changquan, director of the industrial economy Office of the Institute of rural development of the Chinese Academy of Social Sciences and director of the industrial economy Office of the national dairy industry technology system, said that in this round of integrated M & A of dairy enterprises, both leading enterprises in the traditional dairy industry and professional investment companies entering the dairy industry through M & a reflected the trend of leading enterprises accelerating industrial development layout and capital actively entering the dairy industry. "Dairy enterprises speed up mergers and acquisitions and actively enter capital. The first lies in the good expectation of the development prospect of the dairy industry." Liu Changquan said that with the accelerated transformation of the food consumption structure of urban and rural residents, China's demand for dairy products is entering a stage of accelerated growth. In 2021, China's total demand for dairy products (apparent consumption) exceeded 60 million tons for the first time, with a year-on-year increase of 10.9%, the largest increase since 2006; China's per capita milk share increased to 42.6kg in 2021, exceeding 40kg for the first time, indicating that the internal driving force of China's dairy consumption demand is increasing and the dairy industry has a large market space. In recent years, the consumption structure of dairy products in China is also accelerating the transformation. Fresh, healthy, quality, characteristics, fashion and other elements are integrated into the consumption of dairy products. The types of dairy products are becoming more and more diverse. The proportion of pasteurized fresh milk, cheese, butter, characteristic dairy products and functional dairy products in the consumption is increasing. The dairy market shows a trend of diversification, differentiation and specialization. Hu binghe, director of the agricultural trade and Policy Research Office of the Institute of rural development of the Chinese Academy of Social Sciences, believes that the change of dairy consumption structure will have an impact on the merger and acquisition of dairy enterprises. Leading dairy enterprises improve their product structure and enhance the competitive advantage of market segments through integration and merger. For example, Mengniu's merger and acquisition of miaokerando is to accelerate the development of cheese business. Miaokerando will also become the leader of domestic cheese industry after merging Mengniu's existing cheese business; The acquisition of Xiaoyang Miaoke by Feihe and the acquisition of Ruixiang Chengda dairy goat assets are aimed at strengthening the development of dairy goat dairy products business; Yili's shareholding in Aoyou dairy is to strengthen its business in the field of infant formula and nutritional food; Guangming dairy plans to acquire Qinghai xiaoxiniu in order to take advantage of the unique resources and regional advantages of the Qinghai Tibet Plateau and implement the differentiated development strategy; New dairy's acquisition of "a sour cow" focuses on the fashionable consumption of current yogurt tea, and deepens its "fresh strategy" emphasizing quality consumption. Relevant experts said that with the further development of digital consumption and social media, while the total consumption of dairy products in China is increasing, the consumption structure and consumption mode will continue to change rapidly, and the characteristics of diversification and characteristics will be further highlighted. Under the background of increasingly rich consumption connotation of dairy products and rapid change of consumption behavior, domestic dairy enterprises can better find consumer demand and develop local characteristic resources by using localization advantages, which is the key to enhance the competitiveness of China's dairy industry. "China's dairy industry should firmly grasp this trend, pay attention to nutrition and safety, strengthen scientific and technological investment, product innovation and format innovation around consumer demand, and fully tap the local characteristics and regional advantages of China's dairy industry." Hu said. (Xinhua News Agency)