The general view of society is that the acceptance of this profession is not high, the educational threshold is low, the professional level of anchor needs to be improved, and the goods in the live broadcasting room are mixed. But for young people, the anchor with goods is actually a common career choice. Many fresh graduates devote themselves to it and write their own career stories in the live studio. Be prepared "It's a manual job to bring goods live" 0-3-year-old infant enlightenment reading promoter, master of preschool education at the University of Melbourne, (currently) PhD, editor in chief of the guidance for the cultivation of kindergarten enlightenment reading by Beijing Education Publishing House, and published 42 infant reading series... This is part of the self introduction of the webmaster Miba in the wechat video number. At the beginning of 2020, the epidemic began to spread all over the world, and Miba also made plans to return home for development. After studying abroad for many years, she didn't understand the domestic job market. In the face of the epidemic prevention state that most people didn't leave home at that time, she came up with the idea of online live broadcasting. At the beginning, Miba was an entertainment anchor, chatting with audiences from all over the world in the live room every day. Because there was a live room that could understand information in real time and the existence of some enthusiastic viewers, it avoided being isolated overseas. "At that time, when I returned home, I needed to change planes in different countries. The audience in the live studio told me the epidemic prevention policies in different regions and the isolation policies in different cities in China. They would urge me to buy tickets and tell me when you can't land in Beijing." During his isolation in Beijing, Miba began to try to bring goods live at the invitation of his friends. "The first time I brought the goods, I didn't know what to prepare. I would 'uh huh' and 'OK' to agree to what the merchant said." The live broadcasting equipment such as live broadcasting lamp, live broadcasting rack and background board are delivered to the isolated hotel by express delivery, and then sent to Miba by the staff of the hotel. "As soon as I opened the door, the doors were full, and I moved to the house by myself. The equipment and display goods alone occupied less than half of the room. My isolation was not boring at all. Every day, like clocking in to work, I made up when I woke up, broadcast live after makeup, remove makeup after live broadcast, and then clean up and go to bed." From entertainment anchor to goods anchor, in Miba's view, the two live broadcast forms have great differences in the anchor's personal experience. "My education is not low, but I will find that when the content is exhausted after chatting all the time, I can only watch the videos of a large number of knowledge sharing bloggers from various platforms every day, learn from them, learn and sell now. At that time, I felt that it was not too long-term." After switching to the anchor with goods, Miba will carefully try out and screen the products to be sold before each live broadcast, and sort them into their own oral broadcast manuscript in combination with the product manual and baby link given by the merchant. The anchor with goods should not only have a voice, but also have a clear mind. Miba said that in order to avoid the cold, the whole live broadcast needs the anchor to maintain a high degree of passion and concentration, which is a double test of physical and mental strength. "I remember once helping a brand make a discount sale, and it took nearly four hours to broadcast two-thirds of the clothes. If netizens want to see one, I have to try on one, which is really too tired." For newcomers who want to enter this industry, Miba suggests that it is best to take this job as a sideline at the beginning of the attempt, and be mentally prepared that it is a manual job. "Vocal cord damage, lack of sleep, high psychological pressure and poor lumbar and cervical spine are very common in anchor with goods," she said Miba's parents will also watch her live broadcast. She is in high spirits on the screen and talks for hours as soon as the broadcast starts. Out of love for her daughter, Miba's parents are also dissatisfied with her occupation, but they understand that it is necessary for her daughter's work and have never expressed opposition. Guide rational consumption "Be responsible for the fans who trust you" Unlike Miba who accidentally entered the circle of anchor with goods, Mei Xiaomeng's love for this job sprouted when she helped her parents sell goods offline. Her family is engaged in the business of physical clothing stores. She has been interested in sales since childhood. When she came home from high school and college in the winter and summer vacation, she helped her parents sell goods in the store. Mei Xiaomeng, 21, from Shijiazhuang, Hebei Province, majored in Internet of things application technology at Hebei electromechanical vocational and technical college. At present, she is an executive director of "super Live Room" in a company in Chaoyang, Beijing. With a strong interest in this career, Mei Xiaomeng has stepped step by step from live broadcasting operation to the post of anchor. Mei Xiaomeng did her best in every link before and after the live broadcast, from selection, arrangement to docking, from the deliberation of display form to the speculation of sales script. At the end of each live broadcast, she will also summarize the data of different platforms and reflect on how to improve the sales of goods. "I'm particularly sensitive to transformation. For me, the difficulty is how to achieve the maximum transformation in a limited time." In this regard, Mei Xiaomeng is also willing to share her experience: anchors need to cultivate fans' stickiness and form their own style. Mei Xiaomeng believes that with their own playing methods and interaction, more viewers will be willing to stay if they are different. In addition to introducing the goods in as much detail as possible, interaction is also essential. She will enrich the live broadcast content by playing games, drawing prizes, and even using some scripts such as "if you like this product, hit '1' on the screen", which is not only not easy to cause a tired impression to the audience, but also achieve a better transformation effect. As a two-way open interactive platform, the live broadcasting room will also feed back the audience's comments on the anchor on the screen in real time. For Mei Xiaomeng, every live broadcast is a new challenge. "The people entering the live studio are different every time, so I may encounter some black powder in the process of live broadcast, but I can adjust my state before the next live broadcast." The encouragement and support of her family is a major driving force for Mei Xiaomeng to move forward in this industry. She always buys some high-quality and cost-effective daily necessities for her family, and her parents are happy to share her work content and achievements with relatives and friends. Over time, relatives and friends around me will also take the initiative to ask Mei Xiaomeng to help them choose the goods they need. "Through this job, I can get in touch with a full range of goods and understand the story, usage and price of goods, which has greatly improved my personal experience and is also of great help to my daily life." Compared with ordinary consumers, the anchor with goods has a more comprehensive understanding and understanding of the category of each commodity, and has a better understanding of the promotion nodes and activities of different platforms, which is also one of the many advantages of this career. Live broadcasting with goods also tests the anchor's on-the-spot response ability. There was a problem with commodity prices in the process of live broadcasting. "At that time, the price of the live broadcasting room would make the merchants lose a lot. Later, after the operators communicated with the merchants, we still insisted on keeping our word, offered our own money, and offered the goods to everyone according to the wrong price, so we took the mistake." Mei Xiaomeng believes that as an anchor, it is very important to be responsible for the fans who trust him. Mei Xiaomeng believes that from the perspective of consumers, imagine that you are a shopping user. When you hear others introduce this product, what feelings and doubts you will have, and think about what the anchor can say to dispel your doubts. We should also consider how to make consumers place orders through introduction and description. We should make consumers fully aware of the advantages and disadvantages of goods, consider whether they really need it, guide rational consumption and avoid impulsive consumption. Persistence pays off Families began to recognize emerging careers In 2020, Chen 100 billion (a pseudonym), who was practicing in the hospital, decided to change his career. At that time, the live broadcasting and goods carrying industry was rising rapidly, and large and small e-commerce companies were blooming everywhere in Shenzhen, Hangzhou and other cities. Knowing that the content and salary of the job were more in line with her expectations, she began to try. Chen didn't get support from his family and friends. "My family is in traditional industries. They will think I'm fooling around." "At the beginning, there was no interaction in the live room. I spoke to the screen myself." This is the problem that most anchor with goods will face in the initial stage. The new account has no fans and traffic, only the goods in the live broadcasting room and the anchor himself. During the live broadcast of 4 to 6 hours, it is very common that the number of online people is zero. "Before each broadcast, we should first shoot the warm-up video, and then connect with the operation, field control and broadcasting assistance to regulate the rhythm of the live broadcast, then broadcast it normally, and then have a specific replay and plan for the next day after the next broadcast." Chen 100 billion's workflow is a very standard daily work of the anchor with goods in the brand live broadcasting room. Chen's persistence for two years has paid off. Now she has a considerable salary. In the next step, she will try to make an independent clothing number with her friends. At the same time, she also received a certain degree of recognition from her family. Stricter industry supervision "Hope to become a more professional anchor" Similarly, after two years of live broadcasting, Miba completed two personal transformations in the live broadcasting industry. She gave up the idea of being a full-time anchor. Now Miba has taken live delivery as her part-time job, because she knows her energy limit. In the past two years when Chen 100 billion and Mi Ba entered the live broadcasting industry, the management of anchor by relevant departments has become more and more standardized. In view of the continuous and rapid development trend of the industry and the increasingly strict supervision of the government, Miba signed up for the qualification course of "online audio-visual anchor" and took the exam. She also hopes to become a more professional anchor. For the next development plan, Miba hopes to return to her education major. She doesn't want to waste her major by being a goods anchor, so now she also begins to combine the live broadcast and major, and start to bring some virtual products in the live broadcast, such as online and offline courses. At the same time, she also began to accept the invitation of some platforms, live lectures online and share knowledge. Miba also became friends with some fans through the live broadcast window. She found that a fan in her first live studio had finished two doctorates, which also strengthened her determination to read a doctoral degree. She now wants to get a doctorate and become a university lecturer. In 2021, at the invitation of Beijing Education Press, Miba edited 42 picture books and instruction books for children's reading. She hopes to promote her book to more audiences through live broadcasting in the future. Mei Xiaomeng also hopes to go further and further in the industry of live broadcasting with goods in the future, and bring useful, high-quality and cost-effective products to more and more consumers. Mei Xiaomeng believes that the live broadcast gives more audiences to the goods with limited communication space and form, which is an upgrade of offline sales. "The live broadcast can make some goods that people don't want to buy better reflect their value through the introduction of artificial interest and the extension of use scenes." Get you started The anchor with goods has become a formal type of work What are the necessary skills of "Internet Marketer"? In 2020, the Ministry of human resources and social security, together with the State Administration of market supervision and the National Bureau of statistics, released nine new occupations, among which "live salesperson" was added under the occupation of "Internet Marketer", and the anchor with goods became an official type of work. In 2021, the Ministry of human resources and social security, the central network information office