Shanghai cinema, a landmark of film culture in Shanghai, officially launched the rejuvenation project on the 21st. In the 1980s, in order to promote the international exchange of Chinese films and revitalize the film industry, the Shanghai International Film Festival came into being at the initiative of the older generation of film artists such as Wu Yigong, Xie Jin and Zhang Ruifang. Shanghai cinema was born and became the main venue of previous Shanghai international film festivals. In the hearts of the majority of fans, Shanghai cinema, which once pioneered China's multi hall cinema, is an irreplaceable "holy land of film viewing". Over the past 31 years, Shanghai cinema has witnessed the development of Shanghai films and even Chinese films, which is the feelings of countless people. On February 20, many fans came to watch the film and punch in as a souvenir on the last weekend before the transformation of the cinema. On the same day, all the films of Shanghai cinema gave back to the fans with a unified ticket price of 31 yuan to commemorate the 31 years of sharing the light and film event with the majority of fans. As for the rejuvenation plan of Shanghai cinema, much attention is paid to how the "thousand people cinema", which can be called the "soul" of the cinema, will become more radiant. With more than 1000 seats, hall 1 of Shanghai cinema is the first choice for many Chinese and foreign blockbusters to hold premieres. Wutong said that the Shanghai cinema will not only retain the "thousand people's shadow halls" but also aim to create the most beautiful opening hall. The rest area before the cinema will become a "City reception hall" full of film culture elements, and integrate with the natural scenery of the parasol tree on Xinhua Road, bringing together the multi-dimensional sensory experience of history and reality. Adhering to the design concept of "borderless" communication with fans, the original step interface with large height difference in the ground square of Shanghai cinema will also be optimized into a flat square space after transformation, which will be open to the public all day. More people are welcome to enter it and have a dialogue with film art. Wang Jianer, chairman of Shanghai Film Group, said that the vision of revitalizing and upgrading Shanghai cinema lies in better protecting and inheriting the glory and dreams carried by Shanghai cinema, better coordinating the relationship between cultural memory and urban development, and better making new contributions to urban culture. Shanghai film will continue the cultural context carried by Shanghai cinema to the greatest extent, make this film cultural landmark perfectly integrate into the updated picture of Shanghai City, and create more beautiful memories about films and cultural life in this city. (outlook new era)