"I really want to start a trick." Bing dwen dwen girl He Yuting, Bing dwen dwen, is a typical "Chongqing sister". She grew up in the southwest and felt very affectionately about the ice pier pier image. "When you were little, you often went to see the giant panda. There were also various panda IP images on the streets in Sichuan and Chongqing, but the first time I saw the ice pier pier still let me see it!" He Yuting admitted that Bing dwen dwen had not been collecting hobbies for her hands and puppets, but she contacted Beijing classmates for many times to try to help her buy the ice pier. Bing dwen dwen Bing dwen dwen came to her side after 3500 kilometers, which made Chen Ruiqing the lucky one with the ice pier doll. The furry doll with a transparent soft shell comes from Tibet. Chen Ruiqing frankly said that the experience of "curve buying pier" is somewhat legendary: "a friend of mine has a family working in Tibet. Because the local post office didn't open during the Spring Festival, I happened to buy it when the post office was open a few days after the new year." With the opening of the 2022 Beijing Winter Olympics, a panda wearing a transparent ice crystal shell and a colored halo around its head, which looks like an astronaut, quickly circled countless powder. Bing dwen dwen search engine, and the reality is out of the surrounding, as the mascot of this winter Olympic Games, the ice pier pier is undoubtedly a successful domestic IP. China Bing dwen dwen, Bing dwen dwen, a Chinese Youth Daily, conducted a questionnaire survey on 3056 college students in the country. The results showed that 94.11% of the students interviewed liked the ice Mason pier of the 2022 Winter Olympic Games in Beijing. When an "ice crystal Panda" becomes a "new top stream" Freshman Shuey Rhon Rhon, Bing dwen dwen, a 00 year old freshman of the design school of Shanghai Jiao Tong University, submitted a bright design in the activities of the school's "coupon design" collection in 2022. She took the two serious stone lions in front of the Shanghai representative University's "purple clouds" to the cartoon style of ice pier and snow Rong Rong. Once exhibited, the whole school's teachers and students paid attention to it. Finally, this design has become the "Winter Olympic version plus meal voucher" that students can't bear to use. Today, when "one trick is hard to find", it has become the "baby" of "seeing vouchers and thinking about tricks" in the book. "It's too hard to rob." In order to panic buying Bing dwen dwen in Olympic official flagship store, Yi Qianying, who was studying at Shandong Jianzhu University, deliberately set the alarm clock, "stuck in the page and showed that it was sold out." Bing dwen dwen shows that 78.21% of the respondents are willing to purchase the relevant products of ice pier pier. Under the continuous rush buying boom, the reading volume of topics such as "one pier for one household" and "one pier for all" has exceeded 1 billion. Chen Ruiqing, the envy of his friends, is also a "passer-by" who is "hard to find". Studying at Tsinghua University, she once went to the scene to watch the Winter Olympic Games organized by the school. After learning that she could go to the souvenir shop in the competition venue, her friends asked her to "buy on behalf of others". Bing dwen dwen Bing dwen dwen, she found that there was not only one ice pier doll on the shelf but also a strict purchase restriction policy, and everyone could only buy 1 products with ice pier pier pattern. "Bing dwen dwen Bing dwen dwen" no "dolls, even a keychain with a small three-dimensional pier. At that time, some students exclaimed:" all Beijing can't find a 3D pier. " Bing dwen dwen is not only in China. 6 ice badges Bing dwen dwen hang on the chest of the Japanese journalist Gang Gang Yi Tang. Hungarian short track speed skater Liu Shaolin decided to keep it instead of giving it to his 3-year-old sister after winning a "golden pier"; Bing dwen dwen sells in the overseas electricity supplier platform, which is priced at hundreds of thousands of yuan, but it is also sold out. "As a Chinese, it's really happy to see that the mascot from China can be loved by so many netizens at home and abroad, because I see that China's IP has not only gone out of the circle, but also gone out of the country and recognized by the world." Chen Ruiqing said. "No one can refuse a giant panda that can shake snow." Buddy Bing dwen dwen is not a static image as a mascot, but a small companion who can be accompanied by everyone, Liu Ziwei, a postgraduate student in journalism and communication at Shanghai Jiaotong University. Sweep the snow in Zhangjiakou competition area, "sweep and don't seem to sweep"; His head was too big and suffered from Carmen. He was suggested by netizens to lose weight to prevent Carmen; Challenging the difficult action of figure skating "4A" and "overturning" many times... A video on social media has "captured" the hearts of netizens all over the world again and again. Bing dwen dwen, Chen Ruiqing, is looking for the Winter Olympic Games in China, on the one hand, by the east wind of the Winter Olympics. "The spread on social media has also played a great role in its popularity." Bing dwen dwen's image and Bing dwen dwen and its attitude are spreading around the social network. The reputation of ice pier is also growing as snowball. Bing dwen dwen Bing dwen dwen found that the students interviewed had helped to "ice out" the ice pier pier in 59.95% ways. 54.25% had spontaneously "Amway" when chatting with family and friends; 46.11%, Bing dwen dwen and the related dynamic development. 41.03%, Bing dwen dwen has been discussed in various platforms. "Traffic password" behind "one trick is hard to find" How to describe Bing dwen dwen with one word? Liu Ziwei thought that Bing dwen dwen's "broken circle" came from the dynamic communication of gradually popular character, and the emotional connection and sustenance established. Zhang Zheng, a student at Shanghai University of technology, also felt the same way. "I often see Bing dwen dwen challenge 4A to fall or hit the door and smash a hole in the video. You will feel like your friend, some" Han Han "but very cute. In his view, Bing dwen dwen's favor in the personification mode of operation has also entered the hearts of netizens step by step. "The panda has become a world-famous Chinese cultural element. The design of the ice crystal shell intuitively conforms to the characteristics of winter ice and snow sports. The heart-shaped pattern in the palm directly conveys China's enthusiasm for friends all over the world." Bing dwen dwen, Zheng Zhouyu, a graduate student at Shanghai Jiaotong University, said that the creative design of ice pier is one of the most important reasons for its popularity. "The design of the astronaut like the whole is also pleasing to me. We can feel the infinite possibilities of China's space flight in the lively Panda." Feng Yueji Bing dwen dwen, "Professor of Yanshan University," the "circle" is the result of multiple causes. "Bing dwen dwen contains abundant cultural connotations, such as China's cultural symbols, snow and ice elements and modern technology, as well as the" ice ribbon "stadium model hidden in helmets. Bing dwen dwen said that the social and cultural atmosphere is also an opportunity for the ice pier to be hot. "In recent years, the appearance of Chinese traditional cultural symbols in large-scale ceremonies and activities has repeatedly surprised people, and also showed the public's appreciation of Chinese culture." Feng Yueji said. Bing dwen dwen shows that 89.10% of the students interviewed are recognized as cute and smart in the shape of the ice pier. 84.26%, Bing dwen dwen is related to the Winter Olympic Games. 61.62%, I love Bing dwen dwen's creative design with panda's combination. 57.10%, Bing dwen dwen is pure and strong, with a thick and stocky substance, and a romantic symbol. He Yuting believes that the Bing dwen dwen's hot "traffic password" is active in the social platform. "Two" is also a popular "traffic password". A few strokes Bing dwen dwen can depict the image of the pier, and provide convenience for the participation of the whole people and the exertion of imaginative creativity. "Bing dwen dwen, head and facial expression pack are taking full advantage of the young people's social platform. Besides, the expression of" two hits "of" croup, no matter what the world is like "and" black eye circles are heavy but adorable "are becoming the" social weapon "of college students. The visual expression of emotional expression has also made it sit on top of the top star. He Yuting said. Feng observed that Bing dwen dwen was the official commodity of the Winter Olympic Games from the perspective of product supply and demand, and the supply of products was limited during the planning stage, and its sales had stimulated its heat from the side. Chen Ruiqing Bing dwen dwen, Bing dwen dwen, because it is very cute, on the other hand, because the ice pier is too hot, "it's a phenomenal fire". For those Bing dwen dwen, it is not a regular doll on a certain piece of furniture, but a medal that symbolizes luck and immortality. It must be placed in the most important position of social accounts, showing the momentum of winning and returning. "Bing dwen dwen is always there in Beijing Winter Olympics." Liu Ziwei believes that Bing dwen dwen's continuous interactive planning is indispensable. From Bing dwen dwen, opening ceremony, competition side interaction, audience atmosphere group, award ceremony to athletes' room, almost all links have all the space of ice block pier. Bing dwen dwen Feng Yueji analyzed, "from the perspective of media events, the propagation of the ice blocks and the media in the media is a hot issue. The interviewed college students look forward to the "pier miracle" to be continued He Yuting, who has been observing the development of film and television IP, said that if you want domestic IP to "break the circle", first of all, the image design should be more consistent with the characteristics of animals. Adorable animal in the Disney Bing dwen dwen, which is also reflected in some of the animals IP, such as the real panda gives the soft Nuo Han Meng's image, acting in the "eight inside" posture, looks naive, these characteristics have been vividly reflected in the ice pier pier. In the past, some Panda mascots designed to pursue the appearance of personification, so that the panda's shape became slender, but it might be away from the real end of the head. Real image, forming 'impression separation'. " He Yuting said. "Bing dwen dwen brings us inspiration, which is also multi-dimensional." Feng Yueji said, "First of all, it reminds us that the design and development of domestic IP needs to be based on the foundation of Chinese traditional culture. IP is not only a commodity, but also should have cultural connotation. The foundation of Chinese traditional culture is also the foundation of whether IP products have unique national style and cultural aesthetics. Based on this foundation, domestic IP can create a culture with Chinese spirit and Chinese value Humanized symbols. " He Yuting believes that today's "dundun fever" is a manifestation of the popularity of ice and snow sports in the north and south of the river, and has also become another outlet for Chinese people to express their patriotic enthusiasm. Bing dwen dwen can also be regarded as another vivid specimen of the rise of "chao chao". Feng Yueji believes that from a micro perspective, the development of IP industry is a systematic project. "The creation of an IP can not only rely on a product or a design, but its development is related to social culture, economy and other perspectives." Feng Yueji believes that if domestic IP wants to "go global", it needs to focus on the integration of the essence of national traditional culture in the process of building IP products, but it should still have a worldwide vision and vision, and cultural mutual learning based on globalization and the world. "While carrying forward Chinese traditional culture, we should not ignore the international vision and turn away from the culture of other countries. The cultural psychology of people around the world needs our consideration." The survey of middle school and youth media shows that 98.2% of the respondents