During the Beijing Winter Olympics, the excellent performance of athletes such as Gu Ailing and Ren Ziwei on the field has continuously increased the public's enthusiasm for ice and snow sports. Outside the stadium, the attention of ice and snow track is also rising. VC, PE and other institutions have accelerated the layout of ice and snow related projects since last year. Tianyancha data show that since 2021, a total of 7 ice and snow related enterprises have obtained financing, with a total of more than 10 financing events and a total disclosed financing amount of more than 250 million yuan. The projects that have obtained financing are concentrated in the field of skiing. From the perspective of investors, there are many head institutions involved. Last August, Huabai completed a round of financing of 40 million yuan, which was exclusively invested by Hillhouse venture capital. It is understood that skiing Bai is a location-based skiing image social app, which is committed to serving Chinese skiing lovers and providing them with a platform for skiing communication and sharing. After this round of financing, ski Bai will continue to make breakthroughs and innovations on the basis of the original products and optimize the ski trajectory algorithm. The reporter of Securities Daily noted that in April 2020, Hillhouse capital announced the establishment of a joint venture with Burton, a snowboarding brand, to jointly operate Burton's China business. At that time, Hillhouse capital said, "with the approach of the 2022 Beijing Winter Olympics and the deepening of consumption upgrading, the National Ice and snow sports are taking off in China. There is no doubt that China is the largest market for global winter sports in the future." Sequoia China participated in the financing of snow owl technology, a high-end ski brand. Founded in March 2021, snow owl technology is committed to building a full range of outdoor lifestyle brands with "sports technology" as the core, starting with snowboarding, hoping to make more people feel the fun of outdoor sports. In January this year, snow owl technology announced that it had completed two rounds of financing, angel round and angel + round, with a cumulative amount of tens of millions of yuan. The angel round is led by Xianfeng Changqing and followed by Sequoia China seed fund; Angel + round is led by Sequoia China seed fund, followed by xiaohongshu and Shenwan capital. Shenzhen Venture capital invested in the ski sports equipment brand Aoxue culture. In January last year, Aoxue culture obtained a pre-A round of financing of 20 million yuan from Shenzhen Venture Capital. Aoxue culture was founded in 2014 and started with skiing self media. In 2015, it launched two skiing equipment brands "zero summer" and "nobaday". This round of pre-A financing funds will be used for product R & D, store expansion and team building. In addition, Jinshajiang venture capital, Zhengxin investment, Paradise Silicon Valley, Yinke venture capital and other institutions also invested in ice and snow related projects. For example, Jinshajiang venture capital led the a-round financing of snow51, a one-stop service platform for the ski industry. At that time, Zhu Xiaohu, managing partner of Jinshajiang venture capital, said that skiing is a trillion yuan market, which has just begun in China and has great opportunities for growth in the future. The Winter Olympics accelerated the outbreak of the skiing industry, and the consumption upgrading drove the continuous expansion of high-end and young skiing people and the continuous improvement of consumption ability. It is worth mentioning that the largest financing of the ice and snow track last year came from Zhengxin investment and xueleshan. In December last year, xueleshan completed the round B financing of 100 million yuan led by Zhengxin investment. Founded in 2015, xueleshan is a national brand chain organization focusing on the field of skiing. The company also involves domestic and foreign skiing travel, retail of snow gear and equipment, and large-scale skiing events. Round B financing funds will be mainly used for brand publicity, snow gear sales, event preparation and other fields, as well as accelerating the layout of stores nationwide. At present, the financing related to ice and snow track mostly focuses on early financing, and the financing amount is generally not high, which is in the preliminary layout stage, which is consistent with the development stage of China's ice and snow industry. Industry insiders generally believe that at present, taking the Beijing Winter Olympic Games as an opportunity, China's ice and snow industry will usher in a rapid growth stage. By 2025, the total scale of China's ice and snow industry will reach 1 trillion yuan. Yang Haiping, a researcher at the Institute of securities and futures of the Central University of Finance and economics and general manager of the research and Development Department of the Bank of Inner Mongolia, told the Securities Daily that driven by the Beijing Winter Olympics, the ice and snow industry has begun to have investment potential, attracted the attention of capital and initially possessed a certain capital accumulation capacity. It is noteworthy that the holding of the Winter Olympic Games and the boost of Gu Ailing and other traffic add up to double the traffic effect and promote the ice and snow projects out of the circle. The ice and snow industry has integration points with leisure tourism, cultural creativity, sports equipment, venue facilities and other industries, and is well integrated with scientific and creative elements and fashion elements, which is expected to usher in a phased period of rapid growth. (Xinhua News Agency)