The mascot Bing dwen dwen of Beijing Winter Olympic Games became the top stream instantly. Bing dwen dwen, Bing dwen dwen, was panic buying Tmall's official flagship store in the February 4th Winter Olympic Games. It rushed to buy the surrounding products such as ice pier pier, key chains and commemorative badges. In order to avoid hoarding, the official limit was 2 ID per purchase. Bing dwen dwen Bing dwen dwen, he will be able to pour into the circle of friends, someone is buying ice pier, and the other is selling ice pier. The Bing dwen dwen, which has become a top stream, is hard to find. The enthusiasm of buying is superimposed on scarcity, and the imbalance between supply and demand is a game and business opportunity between production factories, two dealers and copycat products. Although, there is a perfect franchise system for Olympic licensed goods, that is, there is a mature process from the establishment and ownership of intellectual property rights to IP authorization, commercial product development and sales. However, in the face of attractive interests, production factories, supply chains, middlemen, second-hand markets, Shanzhai and other forces are also sneaking among them, and even form an invisible underground market. Factory capacity can not keep up, channel providers increase prices, and wechat merchants take advantage of the situation to market Bing dwen dwen becomes the password of wealth, and the source of upstream production is like the new banknote printing machine. "Urgent, urgent, urgent!" This is the two words that Chen Sheng, the person in charge of a factory authorized to produce, has heard the most recently. Chen Sheng told tech planet that it is no longer necessary to connect with individual sellers alone. Basically, it is the channels of retail stores that can make an appointment for a batch of goods in advance. If you really want to buy more than 500, it will be considered to be included in the process, but you have to be close to the big sellers first. Chen Sheng's factory, Bing dwen dwen, has recalled workers to start work in three days, and has been producing three pieces of ice pier and other Winter Olympic products. "In fact, the output of such products is very small. Hundreds of them were produced one day before. Now they are quite popular. Two sets of molds have been opened, but the production capacity is thousands a day, which is still in short supply," Chen Sheng said. Chen Sheng said that since Bing dwen dwen's resources, WeChat has been added to the explosion. Now there are more than 200 customers. Because of the excessive number of friends in the short time, when new customers add, WeChat is prompted to "guard against fraud". At present, Bing dwen dwen 20 cm plush toys and 8 cm hand - made items are the best selling products in the market, and the official selling price is 192 yuan and 88 yuan respectively. While Bing dwen dwen to the channel operators, the price has been doubled. The 25cm Tun pier pier plush toy is 432 yuan / yuan, and the snow is 224 yuan / month, and it is expected to be shipped in 3-4 months. For the hand-made funds, the price of the direct sales channel of the factory is 129 yuan, about 50 yuan higher. The page shows that more than 40000 pieces of this model have been sold, and it is estimated that it will make a profit of more than 2 million yuan, and "no return or exchange". In addition to selling t-shirts to foreign manufacturers and authorized e-shirts in advance, they will be able to do a lot of cross-border e-shirts and sell them to other manufacturers in other countries. They will be able to do a good job of connecting with foreign manufacturers in terms of e-shirts and cultural badges in advance. Another factory, which mainly produces gold and diamonds, also announced that it was authorized this year. When Bing dwen dwen asked for the first time, Tech said that the factory had no scheduled period. After several days of inquiry, the factory said they would wait. One night, suddenly, it told the Tech planet that there was a group of goods, which was awarded to the gold medal pier of the same athlete, the Olympic Organizing Committee designated supplier, 80 grams of silver, 500 grams of copper, each product could be organized by Olympic Organizing Committee LOGO, the price was 2699 yuan. Bing dwen dwen, the manufacturer's staff said that the shipment had been booked by a customer in Zhejiang, a total of 500, and the time was not more than 3 minutes. The degree of the ice pier pier was remarkable. It is reported that there are 29 licensed manufacturers and 58 licensed retailers in Beijing Winter Olympic Games. BOCOG has opened more than 190 franchised retail stores nationwide, and has successively developed 16 categories of more than 5000 franchised products. Round the clock, Bing dwen dwen Shuey Rhon Rhon, the 29 factories, almost worked overtime day and night because no one knows how long the boom will last. The foregoing also told Tech that in November 2, 2019, the ice pier and snow Rong Rong were officially launched. Many factories had already obtained the authorization. At that time, the factory had obtained the authorization qualification of about 4 years or 20 million, and so, Factories should also step up production and expand sales. Besides Bing dwen dwen Bing dwen dwen, there are people who are trying to make profits by using ice pier to make profits. Bing dwen dwen Bing dwen dwen Bing dwen dwen, official account of the seckill team teacher, has launched the activities of buying live studio products and participating in the ice pier pier lottery. The micro business uses the public attention to get the qualification of the ice pier pier in a limited time. It has filled 4 WeChat groups of 500 people in a few days. It seems that no one wants to miss the good time of this wave of nuggets. Two grade agents, Bing dwen dwen and yellow cattle pour into the ice pier. Since Bing dwen dwen, the ice pier pier has only been four or five days. But soon, Bing dwen dwen became the new favorite of the secondary market. Compared with the large channel manufacturers of the docking plant, WeChat has already appeared many two special agents and the yellow shoes that want to rub up the heat. Zhou Li sells Bing dwen dwen in a friend circle, and recruits two agents. Like other wechat merchants, acting as his agent does not need to hoard goods. One thing is distributed on his behalf, and the pricing power is also his own. "I sell 158 yuan a key chain in my circle of friends, and the price to the agent is 128 yuan. How much I can sell is up to him." At present, Bing dwen dwen sells four kinds of dolls, key buckles, pendants and ornaments, except for key buckles, all of which are in stock. In contrast, Zhou Li's price increase is not exaggerated. His friend's 20cm Bing dwen dwen suit price is 500 yuan and the key button is 158 yuan. Compared with the sale price of 288 yuan, the price of the doll has nearly doubled, and the price of the key chain has more than tripled. But Zhou Li did not disclose his purchase price. He told tech planet that relatives work in factories, so they can get a lot of goods. Zhou Li did not disclose the specific name of the authorized factory, but stressed that the enterprises with relatives in Henan and Shenzhen have factories, "my goods are the original factory orders with anti-counterfeiting codes to support inspection." In order to avoid risks, Zhou Li does not recommend that his agents take orders on a third-party platform, but on wechat or QQ. At present, Zhou Li's two agents sell goods through wechat. Compared with hoarding goods, Zhou Li also suggested that agents take a single order. "If you hoard it, you can give priority to a large quantity, but we can't take more than 100 orders at present. We can't take out so many things at one time." Zhou Li is not actually an "old wechat business", but a post-95 student who has just graduated from college for two years. This is also the first time that Zhou Li has really done wechat business and recruited agents. He can sell nearly 30 key chains a day. "The doll asked the most people, but no one placed an order." Not only wechat merchants with "large quantity and preferential treatment", but also professional shoe frying households and even beauty purchasing agents also poured in. They can't make all the goods. They choose the hottest doll. Bing dwen dwen has been playing in the shoes of Lin Yang. In February 7th, all the friends circle was "ice block pier": "a lot of recycling, what we want", "out of a set of spot". Unlike those so-called "channel" wechat merchants, some of the sources of goods of shoe speculators come from C-end retail investors. They first recycle a large amount, and then sell at a high price to earn the price difference. Therefore, compared with Bing dwen dwen, the price of the products around the ice pier is relatively higher than other channels. The hottest 20cm Bing dwen dwen suit, Lin Yang has shouted out the high price of 1200 yuan, and the key chain of selling 58 yuan will be sold for 299 yuan. "I'm just crazy about receiving goods. I accept everything. Some people bought them last year and were going to give them away. Unexpectedly, they sold them to me," Lin Yang said. As for the question of authenticity, Lin Yang didn't even think about it. "Can't this be fake? I can't tell whether it's true or false. Anyway, there are anti-counterfeiting codes." Bing dwen dwen Bing dwen dwen, another fried shoe maker also began to stir up the surrounding products of the ice pier pier. He told Tech that friends from the circle of friends and even the beauty makeup buyers were recycling the products around the ice pier pier. Experience tells them that only 20cm dolls have certain collection value and explosive potential. Despite all the publicity Bing dwen dwen, all the Lin Dong hands have only 20cm set of ice pier pier doll. The shoes that have been mixed up for many years can also tell the "life cycle" of the ice pier. On February 8, Lin Yang's circle of friends advertising has returned to the advertising of collecting sneakers and bubble mat trendy play. They knew that Bing dwen dwen would not last long, but in the face of sudden rush and business opportunities, they chose to join in and want to get a slice of it. "If you don't have any goods, find Yiwu". Fake goods cost 2 yuan each According to the prediction of Shanxi securities, the revenue of licensed commodities will exceed 2.5 billion yuan throughout the Winter Olympic Games cycle. After an IP is popular, forces from all parties will rush in to dig gold. In addition to the secondary agents of scalpers, fried shoes and Chao play, and wechat agents, Yiwu small factory also entered the market. "Now the pressure is on Yiwu", "those with goods are sold short and those without goods are looking for Yiwu..." netizens ridiculed "one trick is hard to find". Bing dwen dwen, Yiwu small factory really launched the ice pier pier copycat version in three days. Bing dwen dwen Bing dwen dwen, a Yiwu key pier distributor, told Tech that he had two kinds of ice cream piers, including one of three kinds of different technologies, one is a solid silicon injection molding process, the wholesale price is 5 yuan, and the 7 day is shipped. One is the acrylic digital printing process. The wholesale price is 2 yuan. The samples will be sent out in the evening of the 7th and shipped in 3 days. Both types of goods are ordered from 1000 and need cash. In addition, they also accept customization, which can specify the specific style of goods or modify the style, but the threshold is relatively high, requiring at least 20000 or 30000 orders. Bing dwen dwen is a licensed commodity in Winter Olympic Games. The production and sale of the ice pier should be authorized by the Winter Olympic Organizing Committee. However, these small factories in Yiwu are apparently not authorized. The above-mentioned Yiwu wholesaler claimed to be a "second dealer", but he also stressed that he belongs to the second, second only to the factory's original goods. He took the goods from his friend's factory. The price of the key chain is 4.5 yuan. He has about 10% profit. The factory produces this kind of key chain at a cost of only 1-2 yuan. In addition to the "two ways", there are "three ways" and "four ways", but the price will add a lot after each hand. According to another volunteer merchant, the same key chain has reached 18 yuan each compared with the "two way merchant", and only accepts centralized purchase and starts selling 100. Whether it is the manufacturer or the dealer, we all know whether the goods are legal or not. "Without authorization, it's a fake, you know. If you want authorization, there's no such price." In order to expand the source of customers, a similar source of Yiwu goods appeared on a shopping e-commerce platform, and the price was 10 yuan lower than the official price. When asked whether it was genuine, the merchant said: "the packaging and appearance of the same commodity are the same." Chen te, a lawyer from Zhejiang Yimo law firm, told tech planet that the copyright of Winter Olympic mascots is generally in the Olympic Organizing Committee. These acts constitute copyright infringement. The obligee can protect his rights, complain and investigate to the local market supervision department, and the obligee can also file a copyright infringement lawsuit. This Nuggets Carnival can last