Physical bookstores are becoming another cultural card in Beijing. More than 2000 bookstores with different styles all over the city depict the spirit of Beijing and enrich the meaning of streets and buildings. At the "Book warming city" activity of "double Olympic City · watching the classic" held by Beijing News Center on February 10, 2022, the principals and readers of several Beijing characteristic bookstores shared their business highlights and reading experience, and took the audience to appreciate the physical bookstores - the unique scenery of the city. The bookstore extends the alley texture of the old city to the modern city. PAGEONE Beijing square store is located in the southwest corner of Zhengyangmen next to Tiananmen Square, close to the central axis of Beijing. With the help of commercial development traces and spatial memory carried by this special geographical location, the bookstore extends the concept of urban "streets and lanes" into a three-story space of more than 3000 square meters, and creates a series of independent spaces in the original commercial building space shell: an 18 meter high vertical Book tower running through the three floors of the bookstore, and a bowl theater like children's area, "Cave" facing Zhengyangmen... In order to enable readers to obtain a natural and comfortable reading experience, PAGEONE Beijing square store not only conveys an open and independent attitude with its carefully built characteristic space, but also penetrates its unique artistic style into the interior of the building. "High beauty" can also warm people's hearts. Adhering to the concept of letting readers slow down and feel life, PAGEONE's book selection is characterized by artistic design. For art and design books, choose books with relatively professional content and a certain sense of design; For literature, social sciences and other categories of books, select the head products and classic bestsellers of major foreign publishing houses, and convey the humanistic care in the books to readers. At the same time, bookstores also organize new book sharing meetings, concerts, art workshops and other activities from time to time, so as to truly become a diversified and inclusive cultural complex. Bookstores reorganize the forgotten memories of the times into public life. Beijing Honglou public library is located in Xisi South Street, Xicheng District. It is transformed from Beijing Honglou cinema built in the 1940s. Li Ding, executive director of Beijing Honglou public library, introduced that Honglou cinema is the first wide screen three-dimensional cinema in Beijing. In that year, many films were launched here, which stored a lot of growth memories of "old Beijing"; In 2014, in order to make better use of the location advantages of Honglou cinema, it was upgraded to a public cultural space. While retaining the main structure of Honglou cinema, book resources donated by all sectors of society were introduced to make it enter people's life again with the function of "cultural reception hall". Pick up old feelings and sprout new ones. Li Ding said that Beijing Honglou public library has integrated the concept of "rebirth in the old" into the business process, and has become a "online red card punching place" loved by young people with exhibition and unique decoration style; With the help of the new book donation system and we media platform, readers can share their experience with small programs, so that people's memories of books can meet and integrate in cyberspace. Bookstores present philosophy and wisdom to readers. The cultural functions of bookstores are becoming richer and richer. How can books as protagonists strengthen the "sense of existence"? The theme bookstore in Beijing gives the answer. Located in Jixiang Li, Chaoyang District, the humor bookstore is the first bookstore with humor as the theme in China. It has more than 1000 kinds of humor related books in more than 100 square meters. Ho hang, the manager of the bookstore, introduced that the original intention of the humor bookstore was because he noticed that humor, as a kind of cultural literacy, was missing in China. I hope to start with the book and slowly "supplement" the humorous culture to the readers. Promote frequently and plant reading seeds. He is not only the manager of humor bookstore, but also the leading reader of Beijing's "leading reader program". "The lead reader program is for all citizens to guide them to contact reading, love reading and develop reading habits". He hang said that the significance of the lead reader activity lies not only in the activity itself, but also rooted in the crowd and cultivated reading seeds, so that more and more people can read good books, good books and good books. Bookstores project the cultural heritage of the city and build people's spiritual home. By the end of November 2021, the number of physical bookstores in Beijing has reached 2042, an increase of 48 over 2020, an increase of 2.4%. The number of physical bookstores owned by 10000 people has dynamically reached 0.93. In the future, Beijing will fully explore the cultural and spatial endowment of bookstores as urban public reading facilities, and promote the transformation, upgrading and innovative development of physical bookstores in the capital. (outlook new era)