With the arrival of the Spring Festival in the year of the tiger, the new year goods market is becoming more and more popular. "Send new year's gifts online and buy new year's flavor online" has become a New Year custom. The national online annual goods festival was launched on January 10 and lasted until February 7 (the seventh day of the first month). What are the new features of this year's products? Let's find the answer from the big data of e-commerce platform. Orders from other places have increased greatly, and it is a trend to buy annual goods across provinces Affected by the epidemic and other factors, many people still choose to "celebrate the new year on the spot". Good goods from all over the world flow across provinces to comfort family ties. JD big data shows that in the first week of the festival, the number of "non local orders" sent to non residential places increased by 30% compared with the same period of the festival last year, and the proportion of non local orders increased by more than 50% on weekdays. Among them, Guangdong, Beijing and Jiangsu issued the most inter provincial and non local orders. More than a quarter of the inter provincial and non local orders are food and beverage, and gifts, fresh food, clothing, mobile phones and household appliances have also become hot selling categories. On the pinduoduo platform, the proportion of orders from other places has also increased significantly. Among the orders sent to third and fourth tier cities and towns, the proportion of goods with high customer unit price has further increased compared with the same period last year. "On the meituan platform, orders from other places mainly come from young people. They hope to share the good taste with their parents on the special festival of the Spring Festival." The relevant person in charge of meituan said that Beijing, Guangzhou, Shenzhen, Dongguan and Shanghai ranked among the top five places of orders in different places. With high-quality and affordable goods, convenient services should also keep up. Since January this year, meituan flash purchase, optimization and other businesses have jointly launched the "Spring Festival does not close" activity to provide consumers with the fastest 30 minute delivery service, covering drinks and snacks, agricultural and sideline products, digital 3C and other categories. In order to meet the needs of consumers for online shopping of new year goods, rookies invested 150000 people during the Spring Festival, relying on the self built self operated logistics system at home and abroad to ensure that Taobao tmall consumers in about 300 cities across the country receive goods as usual. In addition, many e-commerce platforms also cooperate with logistics companies to provide consumers with 24-hour uninterrupted goods and logistics services. Semi finished prefabricated dishes occupy the "C" position of new year's Eve dinner, and eat all over the "north and south of the river" without leaving home It's inconvenient to travel during the Spring Festival. You should eat all over the country. This Spring Festival, people's pace of travel may slow down, but their pursuit of delicious food will not weaken. According to the data of major e-commerce platforms, semi-finished prefabricated dishes once again occupy the "C" position in the sales of new year's Eve dinner, and "saving time and effort" has become an important factor considered by consumers. On tmall platform, the sales volume of prefabricated vegetables increased by more than 100% year-on-year. Semi finished dishes with regional characteristics, such as chicken with pepper, Buddha jumping over the wall and chicken wrapped in pork tripe, are especially popular with Post-70s and post-80s consumers. Jingdong data show that before the Spring Festival, the sales volume of online shopping for new year's Eve dinner increased by more than 170% year-on-year. The new year's Eve dinner with the highest turnover during the Spring Festival in 2022 is the Buddha jumping wall family dress, seafood gift box, large gift bag, time-honored cooked food and cured meat gift box, roast chicken and pig's feet ham gift box, etc. According to meituan data, since the launch of the annual cargo Festival, the growth rate of orders related to prefabricated vegetables has maintained a high-speed growth. Among them, Coconut Chicken, pepper pork tripe chicken and pickled vegetable fish have become hot commodities. The number of orders for the national new year's Eve meal group purchase package doubled compared with the same period last year. The number of catering businesses providing the new year's Eve meal package online doubled compared with the same period last year. New year's products continue to "upgrade", and intelligent health model is no longer the "patent" of young people During the new year's goods Festival, consumer upgrading products are always popular. The quality of new year's goods is full, and intelligence and green have become the key words. Suning Tesco data show that since the start of the annual goods Festival, the sales volume of high-end furniture has increased by more than 30% year-on-year, that is, the sales volume of thermal intelligent toilet and toilet cover has increased by more than 50% year-on-year. On tmall platform, the sales volume of floor washing machines increased by more than 150% year-on-year. Among the smart annual goods delivered across provinces by jd.com, the sales of smart toilets increased by more than 15 times year-on-year, and the sales of electronic door locks increased by more than 13 times year-on-year. The sales volume of tooth punch, dryer and fascia gun ranked first. It is noteworthy that for intelligent products, the purchasing power of elders is not inferior to that of younger generations. Jingdong sales data show that among consumers aged 46 to 55, the sales of floor washing machines increased by 28 times year-on-year, and the sales of intelligent toilet increased by more than 12 times year-on-year. Use more intelligently and eat more carefully. A major feature of this year's festival is the live delivery of goods by SCO diplomats. Uzbekistan's Handmade walnut kernel, Russian emperor crab and Pakistan's local characteristic rice have all become "national pop money" for diplomats to bring goods. During the live broadcast, many products were sold out as soon as they were on the shelves. All kinds of imported new year goods also continue to be the love of consumers. Chilean cherizi, American pistachios, kiwi fruit in New Zealand, peony shrimp in Canada and other overseas "top goods" have also boarded the pinduoduo platform at a more people-friendly direct purchase price, giving consumers the opportunity to taste more exotic flavors. The Winter Olympic wind hit, driving the strong growth of ice and snow consumption The arrival of the Winter Olympics has also added a strong flavor of ice and snow to the traditional fiery atmosphere of this year's Spring Festival. Commemorative coins, stamps and mascots of Winter Olympics related themes continue to sell well on major e-commerce platforms. The popularity of ice and snow sports has also doubled the sales of ski clothes, snowboards and other equipment year-on-year. On the Jingdong platform, the sales of ice sports equipment are concentrated in northern provinces, while ski goods have many enthusiasts in Shanghai, Guangdong, Jiangsu, Hubei, Sichuan and other regions in addition to northern cities. Driven by the Winter Olympics, ice and snow tourism continued to grow strongly. According to the data of flying pig, ice and snow tourism bookings for the Spring Festival this year increased by more than 480% year-on-year. For outdoor experience lovers and parents and children, combined with the characteristics of surrounding tours, some tourism platforms provide diversified commodity services such as ice and snow vacation, half day skiing, indoor snow world paradise tickets and so on. (Xinhua News Agency)