On January 27, the reporter learned at the press conference of the Ministry of commerce that in 2021, the national online retail sales reached 13.1 trillion yuan, a year-on-year increase of 14.1%, and the growth rate was 3.2 percentage points faster than that of the previous year. Among them, the online retail sales of physical goods exceeded 10 trillion yuan for the first time, with a year-on-year increase of 12.0%, accounting for 24.5% of the total retail sales of social consumer goods, and contributing 23.6% to the growth of the total retail sales of social consumer goods. "In 2021, China's online retail market maintained steady growth, became an important force in stabilizing growth, ensuring employment and promoting consumption, and made positive contributions to promoting the construction of a new development pattern." Gao Feng, spokesman of the Ministry of Commerce, said. According to Gao Feng's introduction, according to the monitoring of business big data, China's online retail market in 2021 mainly has the following characteristics: First, the trend of consumption upgrading is obvious. Healthy, green and high-quality goods are more and more favored by consumers. For example, the consumption of smart home, smart wear and smart appliances shows a rapid growth trend. Sales of home smart devices increased by 90.5% year-on-year; The sales of smart watches, smart glasses and other smart wearable products increased by 36.3% and 26.8% respectively year-on-year. The sales of outdoor products increased by 30.8% year-on-year, of which the sales of tents, ski equipment, surfing and diving products increased by 57.0%, 55.2% and 39.2% year-on-year. The sales of organic vegetables, organic milk and organic edible oil increased by 127.6%, 24.1% and 21.8% year-on-year. Many intangible cultural heritage products that embody the excellent traditional culture of China have become new national fashion commodities, with sales increasing by 39% year-on-year. Second, the innovation and development momentum of e-commerce in the service industry is strong. The innovation of e-commerce model promotes the inclusive use of high-quality service resources such as education and medical treatment, and the online purchase of vocational training services continues to grow. The overall growth rate of online catering accelerated, with sales increasing by 30.1% year-on-year, 27.9 percentage points higher than that of the previous year. The online entertainment market recovered rapidly, and the number of online entertainment venues increased by 1.2 times year-on-year. Third, rural e-commerce has effectively helped Rural Revitalization. In 2021, China's rural online retail sales reached 2.05 trillion yuan, an increase of 11.3% over the previous year, and the growth rate accelerated by 2.4 percentage points. The national online retail sales of agricultural products reached 422.1 billion yuan, a year-on-year increase of 2.8%. "Prospering agriculture through digital commerce" has been further promoted, and the "new infrastructure" of rural e-commerce has been continuously improved. Fourth, cross-border e-commerce developed steadily and rapidly. According to customs data, the import and export volume of cross-border e-commerce reached 1.98 trillion yuan, a year-on-year increase of 15%; Among them, the export was 1.44 trillion yuan, a year-on-year increase of 24.5%. The comprehensive pilot zone of cross-border e-commerce plays an obvious driving role and effectively promotes the steady and rapid development of cross-border e-commerce. (outlook new era)