The Spring Festival is approaching, ushering in another wave of high-end brand consumption boom. Offline, "medieval" high-end collections and unpopular niche bazaars settled in Guangzhou's bustling business district, attracting 600000 people to punch in and sweep goods in just three days; Online, sales of bags, clothing, shoes and jewelry of Chinese and foreign high-end brands increased significantly. With the upgrading of consumption and the unstable impact of the overseas epidemic, the domestic consumer market shows an obvious trend of high-end and high-end return. In response to market changes, new business forms such as medieval bazaar, Ole Park, duty-free stores and high-end brand collection center are emerging repeatedly. Wang Lizhu, assistant Cushman & Wakefield Research Manager of Guangzhou branch, said that Guangdong consumers have always had strong purchasing power and high consumption desire for high-end products, and demand is also constantly released. High end consumption increased significantly, and the purchasing power of citizens in Guangzhou and Shenzhen was strong Recently, in front of some brand stores in Taikoo Huili, Guangzhou, there was another grand event of long queues. "There are fewer people in line on weekdays. There are nearly twice as many people in line on weekends." Recently, the "post-90s" Miss Xu and her best friend who lined up in front of the LV store planned to buy famous brand bags to reward themselves before the Spring Festival. In the newly introduced Swiss skin care brand stores, some young women buy new products while checking online reviews on their mobile phones. High end consumption increased significantly. In order to adapt to market changes, many high-end shopping centers made timely adjustments. "In 2021, we introduced 33 new brands, of which 20 entered Guangzhou for the first time, including the first stores in South China or the whole country." According to the person in charge of Guangzhou Swire exchange, driven by the return of high-end consumption, the company's sales in the first three quarters of last year increased by 48.3% year-on-year. In Shenzhen, since last year, many international high-end brands have landed, Dior, Bulgari, Cartier, Louis Vuitton and other exhibitions have been held one after another, and the first Lafayette department store in South China has also been located in Shenzhen. Mainland consumers turn their overseas shopping plans back to China, and Beijing, Shanghai, Guangzhou and Shenzhen have become the top cities in the mainland to buy luxury goods. "The citizens of Guangzhou and Shenzhen have always had strong purchasing power. According to the data of tmall and jd.com in 2021, the purchasing power of Guangdong Province ranks first in the country." Wang Lizhu said that the consumption patterns of residents are constantly changing, and the potential of domestic demand is released. New retail formats are emerging to meet people's diversified consumption needs High end consumption is strong and the return speed is accelerated. At the same time, Guangdong's retail innovation is active, and a variety of new formats are emerging, meeting people's immediate and diversified consumption needs. Since the middle of this month, a market with more than 50 medieval stores and 10000 famous medieval bags has been stationed in Guangzhou Tianhe City and Panyu Tianhe City for two consecutive weekends, attracting hundreds of thousands of passengers to Taobao and scavenge. According to the data, the first Zhonggu market was held for three days, and the cumulative sales exceeded 15 million yuan; The total passenger flow reaches 600000 person times; The on-site live broadcast sales are 1 million yuan, and the maximum transaction unit price is 260000 yuan. In addition, the nearly 100000 square meter super large olai Park recently opened in Huadu, Guangzhou, and the China Travel tax-free complex of Guangzhou North Railway Station invested and built at the end of last year either appear as outlet or as a new model of "tax-free + olai"; In the future, there will be the second taikoohui and K11 in Guangzhou. These new commercial projects will bring more innovative retail formats and more high-end consumer content. (Xinhua News Agency)