In the tiktok explosion, 18 million 700 thousand fans of "Zhang classmate" began to live. On the evening of January 22nd, the first live show was held by tiktok, a nearly twenty million fans. Surprisingly, Zhang didn't bring any goods for the first live broadcast. During the live broadcast, Zhang said that some people had questioned that his signing fee was as high as 5 million yuan. He frankly said that there were more than 5 million, and even 10 million and 20 million signing fees. Subsequently, "Zhang students live the first show", "Zhang classmate refused tiktok 20 million signing fee", "Zhang classmate said temporarily will not bring goods" and other topics on the shaking, micro-blog and other platforms hot search list, caused netizens hot debate. Red Star capital Bureau found that Zhang tiktok's advertising account has been up to 300 thousand yuan. According to the massive star map platform, the official quotation of classmate Zhang's account is 300000 yuan / piece. So far, classmate Zhang has cooperated with three brands: e-commerce bank, oppo and UnionPay. Zhang students according to visual China Classmate Zhang opens the first live show It was revealed that it had refused to pay a signing fee of 20 million On the evening of January 22nd, tiktok, a fan of 18 million 700 thousand fans, opened his first live show. In the live broadcast of 1 hour and 35 minutes, Zhang responded to rumors such as the recent establishment of an agricultural company and signing a professional MCN organization. Zhang opened the first live broadcast Red Star capital Bureau noted that the first live broadcast of classmate Zhang was very popular. According to netizens watching the live broadcast, classmate Zhang started broadcasting for only three minutes, and 100000 people poured into the live broadcast room. According to house lizard's tiktok search data, the live broadcast was watched by 266 thousand people at the highest time, and 55 thousand and 700 people were added to Zhang's account. During the live broadcast, Zhang said that someone had questioned that his signing fee was as high as 5 million. He frankly said that there were more than 5 million, and even 10 million and 20 million signing fees. But he still said he didn't sign a professional MCN organization because he didn't want to be bound and preferred to be casual. Surprisingly, Zhang didn't bring any goods for the first live broadcast. Turning to his views on advertising, carrying goods and other issues, he said: "it's normal to receive some advertisements for life. I won't take goods for the time being". Although no cash in cash was available, Zhang received many gifts in the studio, and some netizens called the studio a tiktok. Red Star capital Bureau learned that to buy a "Carnival", you need to recharge 3000 yuan. Subsequently, "Zhang students live the first show", "Zhang classmate refused tiktok 20 million signing fee", "Zhang classmate said temporarily will not bring goods" and other topics on the shaking, micro-blog and other platforms hot search list, caused netizens hot debate. Zhang's explosion should start from the bottom. After the first video was released on October 4, 2021, in just four months, Zhang has accumulated more than 18 million fans, which also means that in the past 100 days, Zhang has increased his fans by about 150000 every day. This speed is evaluated as "an unrepeatable miracle" by people in the media industry. From the content of classmate Zhang's account, each video records his daily rural life such as getting up, dressing, folding quilt, brushing teeth, washing face, cooking, eating, feeding chickens, cats and dogs. Classmate Zhang is also called "realistic Li Ziqi" and "rough Li Ziqi" by netizens. Zhang, who is in dispute, has set up two companies The advertising quotation is up to 300000, and has cooperated with three brands The seemingly ordinary rural life video is full of professional techniques such as scene conflict, lens language, director thinking and so on. Some netizens analyzed classmate Zhang's video work "singing of green mountains", saying that the video has a total length of 7 minutes and 50 seconds and a total of 190 minute shots. Among them, there are 4 long lenses with more than 8 seconds, about 46 seconds; Excluding the long lens, 186 lenses were cut in 7 minutes and 4 seconds, with an average of 2.28 seconds. This makes Zhang popular, but also faces many disputes from the outside world: is there a professional team behind it? Is it just hyping the establishment of "rural bachelors"? Amid the controversy, the news about Zhang's establishment of an agricultural company and a media company came out. On January 7, tianyancha app showed that the suspected "classmate Zhang" affiliated company Liaoning classmate Zhang Media Advertising Co., Ltd. was established and renamed Liaoning kairunkang culture media Co., Ltd. a few days later. Tianyancha app shows that the registered capital of the company is 8 million yuan, and its business scope includes the production and operation of information radio and television programs; Personal internet live broadcasting service; Development and management of rural folk crafts and products, leisure agriculture and rural tourism resources. Prior to this, Liaoning zhangclassmate Agricultural Development Co., Ltd. was also established on December 10, 2020, with a registered capital of 5 million yuan. Its business scope includes food Internet sales and edible fungus strain production. Zhang's real name "Zhang Kai" also appeared in the list of senior executives of the company. Zhang and his family set up two companies For the establishment of an agricultural company, classmate Zhang also responded in the live broadcast on the evening of the 22nd. He said: "(establishing a company) I really don't understand. The first company is classmate Zhang Agricultural Development Co., Ltd. at that time, someone asked me to build an agricultural company, and then asked my father to find someone to set up a company." Zhang Tongxue can make nothing of it's status. However, the Red Star capital Bureau has found that Zhang's voice tiktok account has been priced at 300 thousand yuan. According to the massive star map platform, the official quotation of Zhang's account is 300000 yuan / piece. Zhang classmate's voice and voice tiktok Up to now, Zhang has cooperated with three brands: e-commerce bank, oppo and UnionPay. Cooperation between classmate Zhang and e-commerce bank Hot classmate Zhang How to open tiktok and sink the door Zhang Tongxue's tiktok cannot do without the support of the shaking platform. Careful netizens noticed that there was a label of "new farmer plan 2021" under each video of classmate Zhang. The tiktok tiktok project is the activity of the August 4, 2020 program. According to the official voice, the new farmer program will support the creation of three rural contents in all aspects from the aspects of flow support, operation training and realisation guidance. In the latest "farmer's plan" released by the latest version of the latest trembling sound, Zhang's participation rules are that the number of fans is larger than that of 1W creators during the 30 months of April 1, 2021 ~11, and the new farmer's plan 2021, which is the theme of the new peasant program, is released with the original video (gt; 15s) of rural life, agricultural breeding and tiktok, which is the 20 prize for the competition, which will receive 1500-5000 yuan worth of dou+ award. On November 30, 2021, one month after the release of the first video, Zhang ranked second. Some Kwai Tsing believes that the emergence of Zhang's tiktok platform can accelerate the promotion of the sinking market, adding a "realistic" label to the fast platform tonal, and further cut the cake of short video industry. "Classmate Zhang." Tiktok's personal tag is "bachelor, rural, daily life". In fact, the personal users corresponding to these personal tags are indeed the tiktok users who are relatively short of the current voice. Kwai hung capital Bureau has analyzed, such as Zhang tiktok, which focuses on rural life theme producers, on the one hand, it may increase the viscosity of sinking users compared with the fast hand. On the other hand, we can also find new growth points in the public traffic dominated by rural areas. After all, from the data, the situation of the 2021 major 5-6 months' head anchor is tiktok, which is still the majority of the audience. Most of the head hosts are paying less than 5% of the conversion rate. The conversion rate of Kwai's top five anchors can basically be maintained at over 5%, and the conversion rate of some of the main hosts can reach as high as 20%. For the tiktok, Zhang's tiktok might be able to provide more imagination for the future market in the sinking market. (Xinhua News Agency)