Netizens said that a mobile phone software open screen advertisement "shake" entered the response of the Ministry of industry and information technology

2022-01-24

Strengthen the management of mobile software advertising (suggestion · reply) Recently, Mr. Zou, a netizen in Shijiazhuang, Hebei, reflected in the "leadership message board" of the people's network that some mobile phone software open screen advertisements enter "shake". If the mobile phone is not held firmly and shakes slightly, it will enter the advertisement. It is suggested that relevant departments supervise and urge improvement. In this regard, the Ministry of industry and information technology responded that in the early stage, special rectification has been carried out for the problems of "unable to close" and "random jump" of APP screen opening pop-up information. At present, the "unable to close" of main Internet enterprises' screen opening information has been basically solved, the problem discovery rate of "random jump" misleading users has also decreased significantly, and the governance has achieved positive results. Recently, it has been found that some enterprises use "shake" and "twist" as jump links, and users only slightly shake or twist, that is, mistakenly trigger page Jump, which has brought trouble to the majority of users. The Ministry of industry and information technology has organized a special meeting to require the major Internet enterprises involved to implement the main responsibilities, optimize parameter settings, reasonably set the opening screen information jump mode, earnestly respect the real wishes of users and protect the legitimate rights and interests of users. According to the spot check, relevant Internet enterprises have actively implemented the rectification. The Ministry of industry and information technology said that in the next step, it will continue to strengthen supervision, strengthen and improve user perception, and create a safer, healthier and cleaner app application environment for the general public. (our reporter Shen Tongrui) (outlook new era)

Edit:Luo yu    Responsible editor:Wang xiao jing

Source:People's Daily

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