In order to cater to different markets and consumers, Nestle printed pictures with different cultural contents on the package of KitKat chocolate wafer biscuits. This practice has received a good response in many countries and regions, and did not promise to "turn over the car" in India. According to the "Russia today" website reported on the 22nd, the Indian version of KitKat is printed with the image of Hindu gods, but angry Indians believe that these wrapping papers will eventually be discarded in "dustbins, sewers and drains", and "inadvertently" stepped on or spit. They strongly protested against the product on social media and criticized Nestle for "hurting religious feelings". Some commentators urged Nestle to take off the goods with these pictures, and others even called for a boycott of all Nestle products. An Indian netizen said on twitter that "our God is not your marketing tool", which is "playing with the feelings of believers". Reported that as things got worse, Nestle was "forced" to apologize and recall the product. The company issued a statement saying, "we originally wanted to pay tribute to the local culture through vivid and unique art forms. If we inadvertently hurt everyone's feelings, we are very sorry." (outlook new era)