To tell the Chinese story well, Hong Kong businessmen suggested that Guangdong could set up a special international communication agency to explore the way

2022-01-22

During the two sessions in Guangdong, Dr. Zhu yingheng, member of the Hong Kong Provincial Committee of the Chinese people's Political Consultative Conference and chairman of Hong Kong Shifu Group Co., Ltd., submitted a proposal on international communication. He had a clear view and could hit the current disadvantages, which attracted much attention. Zhu Yingheng, who has rich experience in overseas life and invested in China, found that in recent years, individual countries often ignore facts and maliciously provoke "COVID-19 tracing to the source" and so-called "democratic summit" and so on. A series of false news involving Taiwan, Hong Kong, Xinjiang, Tibet, and sea involved have been widely disseminated abroad, which has a great negative impact on China's image. It also exposed the sinister intention of western countries to "control China by public opinion". In his proposal, he suggested that the Guangdong provincial Party committee should establish a full-time department responsible for international communication, form a working mechanism with clear powers and responsibilities, and coordinate the resources of the province. In addition to releasing authoritative information in the form of press conferences and briefings, it should also establish a foreign media cluster and establish a normalization mechanism for contacting overseas Chinese and international friends in Guangdong, In addition to making use of the "Canton Fair" and other large-scale international activities for external publicity, we should also widely absorb multiple subjects such as Hong Kong, Macao and Taiwan social groups and social experts to participate in the international communication of telling Chinese stories. "Guangdong is at the forefront of reform and opening up and is the window of the country. It should actively plan the construction of international communication capacity and share a responsibility for maintaining the national image." Zhu yingheng said that international communication needs cross departmental cooperation. Only when provincial Party committees and governments set up full-time departments can they form a joint force of unified command and international communication be more effective. Looking at the current international communication in China, Zhu yingheng believes that it is still dominated by follow-up and reactive passive response, and there is a lack of communication and interaction with countries around the world without preset positions. He suggested that we should first develop the audience resources of international friends, chambers of Commerce, Hong Kong, Macao and Taiwan compatriots in Guangdong, and boldly explore the effective path of international communication of Chinese stories. He believed that the role of overseas Chinese leaders and overseas Chinese organizations in Guangzhou, Jiangmen, Zhuhai and other places should be actively played in the dissemination of information to Europe and the United States; We should give full play to the role of overseas Chinese leaders and overseas Chinese organizations such as Chaozhou and Hakka in Southeast Asia. In terms of language form, it should cover Cantonese, Chaozhou, Hakka, Portuguese and other languages, and the content can be linked by Lingnan culture, Southeast Asian culture and marine culture. "At present, there are more than 1000 overseas Chinese media with certain influence in the world, and most of them have the participation of overseas Chinese. We should guide these media to give priority to reporting national and Guangdong events and timely spread the national and provincial conditions locally." Zhu yingheng said: "Made in Guangdong has a certain influence overseas. It should also take the lead in international communication, so as to make a good exploration and demonstration for China's international communication." Dialogue with Hong Kong businessmen Zhu yingheng Q: as a business person, how did you think of the proposal of international communication? Zhu: I came to invest in China with my father in 1996. I couldn't see overseas news in the mainland. The epidemic sealed me in Hong Kong and watched the world news every day. There were too many news that foreign forces smeared China, and there were few microphones to stop these fake news that smeared China. I was deeply touched by this, so I came up with the idea of making a proposal. (Dr. Zhu yingheng, member of the CPPCC of Hong Kong province and chairman of Hong Kong Shifu Group Co., Ltd.) Q: why is it proposed to set up a special international communication agency in Guangdong? Zhu: as the first batch of Hong Kong businessmen to enter the mainland through reform and opening up, our group has made a lot of investment in Guangdong. As a member of the CPPCC and the Youth Federation for many times, I am very familiar with the political situation of Guangdong Province. Guangdong is also at the forefront of reform and opening up, adjacent to Hong Kong, Macao and Southeast Asia. It is concerned by the world mainstream public opinion and has a certain influence. Now the economy is slowing down temporarily, In terms of soft power construction, Guangdong can make new contributions. In addition, I also insisted on watching CCTV news every day in Hong Kong. I found that the state began to pay attention to the construction of international communication capacity, and felt that Guangdong could set up special institutions to promote the implementation of national deployment. Q: how do you view the impact of international communication on Hong Kong's business community? Zhu: in Hong Kong, I see that the pictures and voices of leaders of the United States, Britain and other western countries in the media are far more than those of our national leaders. Sometimes the voices of Taiwan spread a lot. It is easy to mislead some young people to advocate Europe and the United States rather than understand the motherland, which will produce negative emotions on the social environment, eventually spread to the economic field, and the business community will certainly be affected. Building a good external public opinion environment is very important to the country's economic development and the prosperity and stability of Hong Kong. Q: you have a good analysis of international communication in the proposal. Where does this experience come from? Zhu: Although I studied in Canada, Australia and other places, received Western-style education since childhood and had many international circles of friends, I did not forget that I had a Chinese heart in accordance with my family motto. My father was a member of the Standing Committee of the Chinese people's Political Consultative Conference of Guangdong Province and a member of the Hong Kong Central Policy Group. He founded Baoliang Bureau Zhu Zhengxian primary school in Hong Kong. My mother is the president and chairman of the Hong Kong Chinese women's Association and the consultant and chairman of the Hong Kong Baoliang Bureau. They often teach us to love the motherland and carry forward Chinese traditional culture. When we see the international pressure on China and Chinese culture, we will naturally have a feeling of patriotism to strive for the rise of Chinese culture. I think this is also the heart knot of most overseas Chinese. Uniting them is an important basis for building a bridge of international communication contacts.

Edit:Li Ling    Responsible editor:Chen Jie

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