A number of indicators achieved growth, and China's exhibition industry developed steadily in 2021

2022-01-14

From January 12 to 14, the 17th China Convention and Exhibition economic International Cooperation Forum (CEFCO 2022) was held simultaneously online and offline in Fuzhou, Fujian Province. The reporter of economic information daily learned from the forum that in 2021, China's exhibition industry will continue to recover and develop on the basis of 2020, and the number and area of exhibitions will achieve rapid growth compared with the previous year. Feng Yaoxiang, Minister of trade and Investment Promotion Department of CCPIT, said at the forum that according to incomplete statistics, 2949 economic and trade exhibitions were held in China in 2021, a year-on-year increase of 48.6%; The total exhibition area was 92.99 million square meters, a year-on-year increase of 27.2%. Zhang Shenfeng, vice president of CCPIT, said that the exhibition industry, as an engine of economic development, still plays an important role in driving economic growth, promoting openness and cooperation, increasing social employment and promoting urban development. The China Exhibition economic development report 2021 (hereinafter referred to as the report) released at the forum shows that the pace of construction of large exhibition halls and venues in China will accelerate against the trend in 2021. In 2021, there were 151 national exhibition halls, with a year-on-year increase of about 1.3%; The total indoor rentable area is about 10.34 million square meters, a year-on-year increase of about 7.9%. The report points out that in 2021, the exhibition industry will call it the first year of the "meta universe" of the exhibition industry. The transformation from offline exhibition to digital continues to accelerate. Major exhibition enterprises are actively looking for alternative modes of offline exhibition, and the development of digital exhibition has been accelerated. Feng Yaoxiang introduced that according to the data of the global exhibition industry barometer released by the International Exhibition Industry Association, 58% of the global industry respondents have added digital services and products to the existing exhibition products. With the help of digital exhibitions, all parts of China actively integrate online and offline, connect international and domestic, help foreign trade enterprises seize opportunities, explore markets, and help Chinese and foreign enterprises maintain and expand international trade channels. Experts said that at present, the global exhibition industry is in a critical period of innovation and upgrading. A new round of scientific and technological revolution and industrial reform provide a new path for the innovative development of the exhibition industry. We should comply with the development trend of digitization, networking and intelligence, create more online and offline integrated, omni-directional and three-dimensional new exhibitions, constantly innovate the management mode, service mode and operation mode, improve the effect of exhibition display and docking negotiation, promote the industry to look for opportunities in crisis, turn crisis into opportunity, and achieve high-quality development. Participating experts pointed out that the new problems brought by the new format of the exhibition industry deserve attention. Lin Shunjie, Party Secretary of China Exhibition Group, said that the online platform is still in the exploration stage, and many problems such as unstable profit model, unclear technical standards and lack of data security can not be ignored. At present, offline exhibitions still play an irreplaceable role in on-site experience, interpersonal communication and information interaction. (outlook new era)

Edit:Ming Wu    Responsible editor:Haoxuan Qi

Source:jjckb.cn

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