Nanjing University plans to spend 1.2 million on the 120th Anniversary advertisement of nature, which was questioned by netizens as "face project" and voiced by the central media

2022-01-14

Recently, Nanjing University, one of the top universities in China, has always been relatively low-key because of "1.2 million". It is understood that recently, the bidding Office of Nanjing University announced on its official website that it plans to publish the publicity draft of the special issue of the school anniversary in nature (nature) through government procurement from March to April. The publicity draft of the special issue of the school anniversary will be no less than 12 editions, with a budget of 1.2 million yuan, and the procurement items are advertising services. It is worth mentioning that Nanjing University will celebrate its 120th anniversary on May 20, 2022. For a time, "whether it is worthwhile for colleges and universities to spend 1.2 million yuan to publish the school anniversary publicity draft" aroused netizens' controversy. Some netizens said: "running a school is basically teaching and educating people. We should use the money on the blade, rather than spend millions of yuan to buy a magazine page to engage in the 'face project'." "It's better to invest this money in scientific research and publish several more scientific research papers in international journals and magazines than to do any publicity." However, some people believe that this is not a meaningless "face project", which is conducive to enhancing the international reputation of the University. Subsequently, according to the public channel of Guizhou Radio and television - People's attention, the school celebration Preparation Office of Nanjing University responded that the school celebrates with the concept of openness and thrift. It plans to publish the school celebration publicity draft at a cost of 1.2 million yuan, which is only an intention and will not spend money indiscriminately. At present, the bidding documents have been deleted on its official website. (screenshot of bidding information of bidding Office of Nanjing University, which has been deleted. Source: Official Website of Nanjing University) Located in the ancient capital of Jinling, Nanjing University is a famous university with a long history and outstanding reputation. Its predecessor was Sanjiang normal school, which was founded in 1902. After that, it was renamed Nanjing University in 1950 after historical periods such as Liangjiang Normal School, Nanjing Higher Normal School, National Southeast University, national fourth Sun Yat sen University, National Central University and National Nanjing University. In 1952, in the adjustment of colleges and departments of colleges and universities across the country, Nanjing University adjusted some colleges and departments such as engineering, agronomy and normal education, and merged with the College of Arts and science of Jinling university founded in 1888, still known as Nanjing University. In 1996, Nanjing University was identified as a key university supported by the national "211 Project". In 1999, Nanjing University entered the ranks of the first batch of key high-level universities under the national "985 Project". In 2017, Nanjing University was selected into the list of class a world-class universities and 15 disciplines were selected into the list of world-class disciplines. (Xinhua News Agency)

Edit:Li Ling    Responsible editor:Chen Jie

Source:Business Daily

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