On January 11, Zhao Ming, CEO of glory, said in an interview with the Beijing News, shell finance and other media that it is difficult to break through the high-end of domestic mobile phones and the competition is becoming increasingly "internal". In fact, it is because the products made by manufacturers do not meet the needs of consumers and are repeated at a relatively low level. It is mainly product power that restricts domestic manufacturers from impacting high-end products. Zhao Ming, CEO of glory (picture provided by the enterprise) "Now, the competition has also reached a new state. You may think that the mobile phone industry is in the inner volume. In fact, the inner volume means that some changes and breakthrough opportunities may come. Otherwise, if this continues, the value of the industry will be discounted." Zhao Ming said, "I am generally optimistic about this, because after all, the value of apple is still reflected there. If you can roll down the apple, it is your ability." "Objectively speaking, none of the flagship products in 2021 makes me feel recognized. What do you want consumers to recognize? Is it the flagship chip? He doesn't buy a chip, right? He buys an experience." Zhao Ming pointed out, "so don't talk about these prices all day. What we should consider is the use value and experience value to consumers. The price is determined by the value, right? In fact, it's more appropriate for us to ask ourselves in turn." When the self-developed chip has become the "standard configuration" of domestic mobile phone manufacturers, Zhao Ming said that it is not particularly difficult to make the chip itself, because the real difficulty is to make the SOC chip. "We have no plans to make baseband chips or SOC chips in the short term. If we want to make SOC chips, it must be a particularly big decision." Zhao Ming pointed out that "making chips" is not a particularly difficult decision, "because it completely depends on your needs. You can make a power management chip, or a Bluetooth or Wi Fi chip, as long as it is based on your business needs." (Xinhua News Agency)