In 2022, promoting consumption ushered in multiple deployments. At the beginning of the new year, relevant departments will launch more new and practical measures to enhance consumer confidence and stimulate consumer vitality. Among them, consolidating and expanding basic consumption and upgrading consumption, and accelerating the development of new consumption and green intelligent consumption have become an important driving direction for activating consumer demand in 2022. Multi sectoral intensive deployment to promote consumption "Online scheduled delivery home" and "spring festival goods delivered home without closing"... On the 10th, the Ministry of Commerce, the central network information office, the Ministry of industry and information technology, the State Administration of market supervision, the State Post Office, the China Consumer Association and other departments jointly launched the "2022 national online new year goods Festival". The online New Year Festival is not only a specific measure to ensure supply and promote consumption during the Spring Festival, but also an important focus to comply with the people's consumption demand and further stimulate the potential of domestic demand. Facing the challenge of shrinking demand, relevant departments have been increasing deployment and brewing more measures to promote consumption. Ning Jizhe, deputy director of the national development and Reform Commission, director of the National Bureau of statistics and party secretary, recently said that there are many factors restricting consumption and investment, and domestic demand is still insufficient. He stressed that in 2022, we must fully tap the potential of domestic demand, give better play to the basic role of consumption in economic development, and enhance the key role of investment in optimizing the supply structure. Wang Wentao, Minister of Commerce, said that in 2022, we should innovate ways, explore ideas, launch more new and practical moves, enhance consumer confidence and stimulate consumer vitality. At the same time, we should implement the requirements of promoting common prosperity, make up for the shortcomings of urban and rural circulation, cultivate new consumption formats and new models, and promote consumption upgrading. The national business teleconference held recently pointed out that in 2022, we should pay more attention to stabilizing the leadership, stabilize the recovery momentum of consumption, and deploy from the aspects of improving the energy level of traditional consumption, accelerating the development of new consumption, running consumption promotion activities, making up for the shortcomings of urban and rural circulation, and accelerating the construction of modern circulation system. Series arrangement delineates key areas While relevant departments have clarified the overall arrangement for promoting consumption in 2022, the key areas of promoting consumption have been gradually clarified. Among them, consolidating and expanding basic consumption and upgrading consumption, accelerating the development of new consumption and encouraging green intelligent consumption have become an important driving direction to better activate the consumer market. Ning Jizhen proposed that in 2022, in terms of expanding consumer demand, we should promote the transformation of automobile from purchase management to use management, and vigorously support the consumption of new energy vehicles. We will consolidate and expand basic and upgraded consumption, and encourage qualified places to carry out green smart appliances to the countryside. Expand new consumption such as information consumption and green consumption, and cultivate and expand new consumption formats such as smart retail, digital culture and smart tourism. The Ministry of commerce also focuses on improving the energy level of traditional consumption and accelerating the development of new consumption. It proposes to make up for the shortcomings of urban and rural circulation, accelerate the construction of modern circulation system, promote consumption upgrading and enhance the basic role of consumption in economic development. Relevant measures are accelerating the implementation. In developing new consumption and promoting consumption upgrading, the rural market has become an important focus. On January 5, the Circulation Development Department of the Ministry of Commerce and the market supervision department of the State Post Office publicly solicited opinions on speeding up the connection of the county rural e-commerce system and express logistics distribution system. The draft for comments proposes that by 2025, counties and counties have centers, villages and towns have outlets and villages and villages have services in areas with conditions. The coverage of rural e-commerce and express logistics distribution was further expanded, and the county rural e-commerce system and express logistics distribution system were more sound. In addition, green smart consumption has also become the focus of policy support. Previously, the national development and Reform Commission and the Ministry of industry and information technology jointly issued a document proposing to release the consumption potential in key areas, accelerate the promotion and application of new energy vehicles, and accelerate the construction of charging piles, power exchange stations and other supporting facilities; Encourage qualified places to launch a new round of old for new action in the fields of household appliances; Encourage new energy vehicles, smart appliances and green building materials to the countryside. Chen Lifen, a researcher at the market economy Research Institute of the development research center of the State Council, said in an interview with the economic information daily that traditional consumption is an important basis for the recovery of the consumer market, upgraded consumption is the main growth point, and green consumption and intelligent consumption are the new direction leading the consumer market. "Promoting the consumption of bulk commodities such as automobiles, furniture and household appliances, tapping the potential of regional consumption market, especially in the county, and promoting the upgrading of durable consumer goods in the county will further consolidate the foundation of traditional consumption and expand the scale of consumption." Chen Lifen said that expanding information consumption, digital consumption and green consumption will effectively stimulate new growth points. Greater consumption space can be expected "The consumption promotion policies issued by various departments will further consolidate and expand the scale of consumption, improve the quality of consumption, effectively implement the strategy of expanding domestic demand, enhance the basic role of consumption, and consolidate the endogenous driving force of economic development." Guan Lixin, deputy director of the Institute of circulation and consumption of the Research Institute of the Ministry of Commerce, said in an interview with the economic information daily. Guan Lixin believes that China's consumer market has strong resilience and vitality. During the epidemic period, the consumption growth of gold and silver jewelry, sports and entertainment supplies, cultural office supplies and communication equipment is still strong, and there is still room for the consumption of upgraded commodities to rise. At the same time, consumers prefer smart, green and healthy lifestyles, and new consumption potentials such as information consumption and green consumption are huge. In addition, with the gradual easing of the shortage of chips in automobile and other fields, the consumer demand for durable goods such as automobiles will also be released. Chen Lifen also said that from the perspective of policies and measures, to promote consumption in 2022, we will focus on expanding basic demand and better meeting upgrading demand. On the basis of further consolidating traditional consumption and expanding consumption scale, we will seize the window period of residents' consumption upgrading, improve the supply of high-quality products and services, enrich products, shape brands, improve quality and improve the matching between supply and demand, Meet diversified and multi-level consumption upgrading needs, and further strengthen the main source and driving force of consumption growth. In the specific implementation process, Chen Lifen suggested that policies should focus on benefiting people's livelihood and stabilizing growth, strive to promote the upgrading of urban and rural consumption echelons, and tap the county consumption potential and raise the base for expanding domestic demand while improving the leading role of consumption in large cities and urban agglomerations; Promote the quality and capacity expansion of commodity and service consumption, expand the consumption of bulk commodities such as automobiles, furniture and household appliances, and service consumption such as medical and health care, elderly care, culture, tourism and sports, catering and housekeeping; We should continue to improve the consumption environment, improve consumption related policies and regulations, and strengthen the protection of consumers' rights and interests. Guan Lixin also believes that in 2022, we should further stimulate the potential of the consumer market, solidly promote the strategic goal of common prosperity, accurately provide basic public services in areas most concerned by the people, such as education, medical care, pension and housing, and relieve consumers of their worries; Further improve the urban and rural circulation infrastructure, enrich the effective supply of consumption, optimize the consumer market environment, enhance consumer confidence and accelerate the pace of consumption upgrading; Cultivate consumption hotspots, support new hotspots such as green consumption, sports consumption, health consumption and digital consumption, and promote the formation of a simple, moderate, green and low-carbon lifestyle. (outlook new era)