Recently, some "anti bow artifact" that claims to support the head and reduce the pressure on the neck are selling well. "Anti bow artifact" is like a neck support, which does not need to be clamped on the desk, but fits the neck and is worn directly on the neck. In this regard, professional doctors said, "it is indeed useful in preventing bow, but it has no real therapeutic effect." Genius like concept marketing has achieved great commercial success. Who ever thought that the neck support could also be changed as an "anti bow artifact"? After the confluence of consumer society and "online Red Culture", a variety of "artifacts" emerge one after another. They are very popular for a time, and then they are quickly falsified. The "anti bow artifact" is the same. There is no scientific argument to support whether it can prevent cervical spondylosis. Every once in a while, there is always a "artifact" that is inexplicably hot. Its core trading logic is to talk about social "pain points", catalyze anxiety, arouse resonance, and give convenient solutions according to the situation - it's not beautiful that you can solve a "big trouble" immediately by spending money on a "artifact"? This argument has been tried repeatedly. In the latest case, many consumers firmly believe in the "anti bow artifact". They will not think that this is "spending wronged money", but will only firmly believe that this is "doing big things with small money". "Artifact" is rampant, and farce is still frequent. Consumerism is cultivating a kind of inertia, including both thinking inertia and habit inertia. Specifically, it is to make consumers give up scientific logic and rational speculation, no longer loyal to professional authority and orthodox knowledge, but easily credulous to all kinds of bloggers on the Internet... They always want to find another way, always superstitious about "folk remedies for serious diseases", and always indulge in the "illusory hope" touted by "artifact". The role of cervical support is mainly to support and protect the injured cervical spine, which is very limited for prevention and correction. The so-called "anti bow artifact" is just like all the net red artifact in the past. It only makes sense. When consumers give up thinking and become "fans" of online popularity and naive "fantasists", they are bound to be recruited one artifact after another and step into one pit after another. Lack of self-consciousness, self-control and self-control, and always lazy thinking about "spending money on shopping to solve problems", which may be one of the biggest illusions created by the consumer society. "Anti bow artifact" can not save the cervical spine or eliminate the cervical wrinkles. After all, there is never a panacea for a life of self-discipline. (outlook new era)