Just past the new year's Day holiday, the beautiful villages around the Pearl River Delta were full of tourists. According to the public data of Guangdong Provincial Department of culture and tourism, the 71 rural tourist spots and ancient villages included in the monitoring received 393000 person times; According to the public data of Guangzhou Municipal Bureau of culture, radio, television and tourism, rural tourism received 2.3882 million citizen tourists, a year-on-year increase of 14.82%. Before New Year's day, the reservation rate of rural boutique B & B in Conghua and Zengcheng reached 90%. Under the background of increasingly rich rural tourism products, increasingly diversified cultural and tourism experience and increasingly improved tourism services, Yuemei countryside is drawing a picture of a better life and contributing cultural and tourism strength to rural revitalization. "B & B +" creates new consumption space On December 31 last year, Jingmu, the host of the home stay, had an unforgettable New Year's Eve with the guests in the home stay he founded: they danced around the campfire, barbecued and set off fireworks in the open space outside the home stay, and the atmosphere was relaxed and active. As a carpenter teacher, Jingmu often leads guests to carpentry, ranging from music boxes and chopsticks to wooden musical instruments. The reason why many residents choose this home stay 50 kilometers away from the urban area of Guangzhou is not only the quiet and elegant environment, but also the rich interactive experience, which gives people a "sense of gain". The reporter found that interactive experience, especially for parent-child families, is a major selling point of B & B. The development model of "B & B +" is gradually spreading all over the province. Qi Xinghua, President of Guangzhou home stay Association, found that the needs and aspirations of urban people for a better rural life are reflected in two aspects: business and education. B & B is not only a place of accommodation, but also has the function of culture, leisure and entertainment. It can not only meet the business needs of enterprises, such as annual meetings and team development, but also enable family parent-child tourists to get close to nature and learn extracurricular knowledge. "This is the main reason why rural B & B can develop against the trend under the epidemic situation". In Qi Xinghua's view, rural B & B is an aggregator, converter and amplifier to revitalize rural ecological assets. Pastoral scenery, insects and birds have become new scenes for urban people's vacation consumption. Village houses and farmland have become efficient production factors and production units of the agricultural tourism industry. Beautiful rural life experience has realized the value of ecological assets, Villagers and tourists enjoy a rich ecological "premium" at the same time. Take the stone house in Wuxiang, a boutique home stay in Guangzhou as an example. In the new village of stone house where the home stay is located, there are 7 villagers' self operated home stay, 3 small commodity stores and 5 farmhouses, which generate about 2 million yuan of income for the villagers every year; The collective income of dengcun village where the B & B is located was less than 10000 yuan in 2010, and the annual income of villagers was less than 5000 yuan. By 2020, the total collective income of the village will exceed 800000 yuan, and the per capita income of farmers will exceed 24000 yuan. Putting "B & B +" under the strategic background of rural revitalization, its long tail effect is worth looking forward to. In addition to weekends and holidays, B & B itself acts as a tourist attraction. More consumption scenes, more employment opportunities and more beautiful life created by "B & B +" are creating more value and meeting people's yearning for a better life. The combination of red and green injects new connotation of cultural tourism experience During the new year's Day holiday, there was an endless stream of visitors to the ancient post road in southern Guangdong. According to the public data of Guangdong Provincial Department of culture and tourism, the key areas along the 14 sections of ancient post road included in the statistics received 387000 tourists. The protection and utilization of ancient post roads in southern Guangdong is a practical matter for people's livelihood innovated and carried out in Guangdong. After more than six years of continuous promotion, Guangdong has completed the restoration of key lines of ancient post roads covering 18 cities in the province, with a total length of more than 1200 kilometers, and deeply promoted the excavation and activation and utilization of red cultural resources along the line. It has successively created many classic red experience lines, such as the "left alliance" tour of south Guangdong, the educational history research base of North Guangdong and South China, and the "Wu search survey" tour of Pingyuan, Continuous innovation in the supply of natural and human resources has brought new momentum to the revitalization and development of the old Soviet areas in our province. Red resources and rural tourism resources are connected by the ancient post road in southern Guangdong, and "red and green" are combined to form more attractive tourism products and improve the experience and competitiveness of rural tourism. Zhuhai, Zhaoqing and other places, through the ways of "ancient post road + tourism", "ancient post road + culture" and "ancient post road + sports", rehabilitate and activate the ancient post roads distributed in the territory and the rural areas along the road, prosper the village with the road, connect and excavate the cultural and landscape resources scattered along the ancient post road, promote the prosperity of rural industries, increase farmers' income and help rural revitalization. Along the ancient post road, there are many urban young people camping in the countryside. This way of tourism and leisure, which re links the harmonious coexistence between man and nature through leisure, is becoming a new favorite in the market. From hiking to camping, from indoor to outdoor, the epidemic has changed people's way of travel, and the countryside is providing new scenes, products and services for these changes. Multiple symbiosis to create a new engine for common prosperity Under the premise of normalized epidemic prevention and control, how to stabilize the rigid travel base market and release the flexible demand for sightseeing, leisure and vacation is the challenge facing the tourism industry. Dai bin, President of China Tourism Research Institute, suggested that a "tourism +" tourism policy with strong pertinence and easy implementation should be formulated ×” The special action plan for the cultivation of business forms focuses on the new demand for tourism, expands the space for new tourism consumption such as individual tourists and self driving, and stimulates new demand with new supply. The countryside is becoming a field to provide new leisure space. Chunmuyuan Town, located in Heyuan, combines architectural depth with art to build a poetic pastoral complex; Lingnan Dadi pastoral complex, located in Doumen, Zhuhai, has received about 300000 tourists since it was opened to operation in May 2021... Similar projects are still being launched one after another, and the superposition effect of "culture, tourism +" is constantly emerging - through the industrial integration of culture, commerce, tourism and agriculture, promote the development of ecological sightseeing agriculture, improve the innovation ability of agricultural science and technology, and create a new premium. According to the research and analysis of China Tourism Research Institute, affected by the epidemic, with the overall trend of accelerated contraction of travel distance, destination recreation radius and per capita consumption, the "near travel, shallow demand and low consumption" represented by local tourism and short-range tourism has become the basic market for the survival of Tourism. With the increasing supply of rural tourism products, how to further improve rural tourism services, create high-quality rural tourism products, stimulate new demand, and let local tourism, short-range tourism and rural leisure release more efficiency is an unsolved problem in the process of Yuemei rural helping rural revitalization. Dai bin believes that rural leisure focuses on the industrialization of agricultural products and the leisure utilization of infrastructure. When the nostalgia complex of urban residents is gradually transformed into market momentum, and when rural life becomes a quality space parallel to the city, normalized rural leisure has a market foundation and practical possibility. Guangdong, Hong Kong and Macao Dawan district is becoming a key area for leisure market cultivation, industrial chain extension and ecosystem innovation. In Dai Bin's view, promoting the high-quality development of leisure tourism can rely on the daily life of urban and rural residents to create a number of new leisure spaces and scenes that can be close, felt and touched. "The values and lifestyle of pluralistic symbiosis will become a new engine for urban-rural integration and common prosperity". (Xinhua News Agency)