Wake up in the morning with a cranberry fudge, chew a grape seed fudge with the meal at breakfast, add an enzyme fudge after the meal, and two melatonin fudges half an hour before going to bed... Many young people are turning into a delivery Madman of functional food. A recent insight report on the consumption mode of online health products for Chinese young people shows that the post-90s are becoming a new force in purchasing functional food. Functional foods popular among young people have spawned a huge consumer market. Is "pill" changed into "fudge" a new consumption or IQ tax? Facing the mixed functional food market, how should consumers choose? Medical experts believe that compared with traditional health food, the emergence of "health soft candy" enriches consumers' choices, but "soft candy" can not be really eaten as "sugar", otherwise it will bring certain toxic and side effects; At the same time, having a healthy body should also start with a balanced diet and good living habits. While staying up late and having a late night snack, it is not advisable to carefully select functional snacks such as liver protection tablets, melatonin and heat control soft candy. Can a soft candy really meet the dual needs of health preservation and trendy life? "Sour and sweet, it doesn't have any burden to eat. It's all for snacks." The post-90s Xiaozeng has been taking functional food for three years. She spends more than 2000 yuan to buy these bottles and cans every month. Each has different effects, such as whitening, nourishing, helping sleep and enhancing immunity... Like Xiaozeng, young people have a fast pace of life, pursue high efficiency and instant enjoyment, and the same is true in health preservation. Compared with the traditional health care ingredients that need to be steamed, boiled, stewed and boiled, or health care foods that are difficult to swallow into capsules and powders, young people prefer "functional snacks" that look good and taste delicious. Last year's "double 11", functional nutritional food once again ranked first in the sales of food consumption terminals in China. However, can a soft candy really meet the dual needs of young people to maintain a trendy lifestyle and health preservation at the same time? Wu Peiying, director of the Nutrition Department of Shanghai First People's Hospital, believes that soft candy is a common snack. Adding nutrients to it and upgrading successful functional snacks may be more in line with the current consumption scene and demand. If the product itself has a "blue hat" (special mark for health food in China), its safety, effectiveness and quality controllability are guaranteed, and it is qualified as a dietary supplement. It should be noted that at present, there are only a few "health snacks" with "blue hat" on the market. Most of the soft candy, jelly and meal substitutes added with various nutrients can only be regarded as "functional food", not "health products". In China, functional food is not a legal concept. In a specific concept, functional food refers to food with specific nutritional and health care functions. Because there is only the division between ordinary food and health food in domestic laws and regulations, functional food is in the gray area of supervision. Like "sugar" is not "sugar", there is a standard to eat The biotin soft candy of "preventing hair loss, reducing white head, protecting hair and growing hair" can chew two fruit sweets a day to "eat tender and white rose muscle", and eat an enzyme soft candy of "detoxification and oil detoxification" to help lose weight after dinner... Perhaps because the taste is too good, many consumers really eat "functional soft candy" as "sugar". Some netizens said, "eat melatonin (soft candy) purely as a snack. Soft candy is really good!" Others said frankly, "it's nothing to eat a whole box a day". Wu Peiying reminded that although functional foods look like snacks, they add nutrients after all. Therefore, before eating, you should check the instructions and use them within the recommended safe dose. You can't adjust the dose without authorization. There is a strict system for drug supervision. Clinically, patients must strictly follow the doctor's advice on the premise of clarifying the disease and corresponding treatment plan, and the dosage must be clear and standardized, which is the basis for ensuring safety. Li Zhiping, director of the office of the national drug clinical trial institution and director of the pharmacy department of the affiliated pediatric hospital of Fudan University, said that functional foods are different from drugs. There are strict clinical trials and approval procedures. If consumers blindly eat them without considering the "dose" of added nutrients, there is a certain risk. For example, melatonin, fudge and so on, taking too much will produce certain side effects. Some parents put functional food at hand, and their children swallow a large amount of sugar, which may lead to dangerous situations. In addition, what needs more attention is that many consumers buy functional foods out of anxiety about health, weight and image, but they lack sufficient nutrition knowledge and often hope to solve the problem immediately or even once and for all, which also gives many illegal manufacturers the opportunity to exploit loopholes. Therefore, in the face of functional foods lacking a "prescription label", consumers must be clear that it is not like "sugar" that really becomes "sugar", nor is it the effect of advertising that "function" really turns stone into gold. Doctors also specially remind that functional foods can only be used as dietary supplements and must not replace drugs. If you feel unwell, you need to see a doctor as soon as possible and treat in time. In the fast-growing functional food market, supervision is indispensable In addition to soft candy, at present, the foods endowed with "health care functions" include jelly, probiotics, substitute meals, etc. most of the sales channels of such functional foods are online, often with the help of the network anchor on the shopping platform to promote and bring goods for products. On a social networking site, there are more than 120000 notes related to "functional food". According to Tianyan survey data, there are nearly 3 million enterprises in China, whose business scope includes "health food". In 2020, 732000 health food related enterprises nationwide were newly registered, with an annual registration growth rate of 37.35%. While functional foods are popular in the consumer market, the phenomenon of mixed fish and Dragons deserves attention. Not long ago, Taizhou, Zhejiang, investigated and dealt with a dens producing toxic and harmful "slimming fudge". The slimming fudge produced by Taizhou contains sibutramine, an illegal drug banned by the state, which may cause serious damage to heart function. Li Zhiping reminded that compared with real snacks with the efficacy of health products, the harm of "fake snacks" with hidden drug efficacy is more vigilant. Market diversification is worth encouraging, but ordinary consumers are not professional people after all. Sometimes they are "planted grass" because of an advertisement, and they can buy it by clicking on the link. Therefore, functional food not only needs to be regulated before listing, but also the supervision of relevant markets. Many industry experts also said that the nutrients needed by the general population should also be taken from the daily normal diet. Functional food is only a dietary supplement and should not be excessively dependent. If you want to have a healthy body, the most important thing is to develop good living habits. (outlook new era)