On January 1, 1987, the first Gome store was opened in Zhushikou street, Beijing. With the surging spring tide of reform and opening up, this private enterprise has become a familiar domestic brand. 35 years later, Gome has more than 4000 stores all over the country. At the same time, the new trend of change under the empowerment of digital economy also makes Gome begin to explore its own redefinition. Recently, Huang Guangyu, founder of Gome group, said at the launching ceremony of Gome's all retail ecological partnership conference and its 35th anniversary that Gome will deeply cultivate the "home life" track with user thinking, scientific and technological thinking, platform thinking and closed-loop thinking, from riding the tide of reform and opening up in the early stage of entrepreneurship to integrating into the capital market, and now deeply implementing the new development concept, Build a full retail ecological sharing platform. In fact, when many people think of Gome and still define it as a chain electrical appliance mall, Gome has quietly opened the stage of "three-dimensional layout and full retail" in recent years. In 2017, Gome officially launched the "home · life" strategy and put forward the concept of "all retail" with "sharing" as the core for the first time. This year, Gome officially launched the strategy of "full retail ecological sharing platform". The main implementation path of this strategy is to build and aggregate six platforms: online, offline, supply chain, logistics, big data / cloud, and sharing. In terms of online platform, it is positioned as "online shopping mall + local life service + social content", and takes true happiness as the first "main battlefield", including the entry of commodities from investment promotion, self-supporting, customization and agent operating companies, so as to realize the display and sales of all categories and full amount of SKUs. It is worth noting that the "true happiness" app includes "music" and "purchase": "music" features events and lists to build an entertainment content social platform; "Purchase" includes real selection of goods and strict selection of merchants as business characteristics; Punctual delivery and flash store delivery are unique business capabilities; And take entertainment selling, entertainment buying and sharing music as the entertainment marketing mode. The offline platform is a platform mainly based on Gome's business philosophy, covering display experience, home extension, home entertainment and home life services. It mainly focuses on Gome's platform, covering 48 business tracks and 128 sub categories, as well as online, offline, supply chain and logistics. The supply chain platform is operated in the mode of retail thinking + Internet platform. Through five modes of investment attraction, self support, customization, agent operation and distribution, it expands a large number of commodities and creates a full category large-scale procurement platform integrating various commodities, various transaction modes and different industries and platform rules. Logistics platform is a supporting logistics service system built around Gome retail. Through the matching ability of the platform, a socialized, open and shared platform logistics service supply chain capability is established on the basis of internal service in the asset light mode; The big data platform mainly serves the overall business philosophy of Gome retail, provides more data support for business, and realizes the intelligent business model of data management; The sharing and co construction platform is a full link open retail resource distribution and marketing integration platform of supplier (s) - platform (P) - retailer (b) - promoter (b) - seller (c). In Gome's strategic layout, the six platforms not only operate independently, but also cooperate, assist and empower each other to form a Gome ecosystem with full category, full scene, full channel, full link and commodity life cycle management, and jointly build a "full retail ecosystem sharing platform". Fang Wei, senior vice president of Gome retail, believes that Gome will focus on experience, platform operation ability and incubation ability. "Now Gome is changing its store and turning it into an exhibition hall. The so-called exhibition hall is that you come to me. I don't intend to turn this place into a sales store. You can watch and play here. After reading it, you feel good and want to buy. You can choose to place an order on any platform." When it comes to consumer experience, Fang Wei said that after e-commerce has developed to a certain extent, the cost of obtaining customers is very high. As long as online and offline financing can be realized and stores can be digitized, there will be an opportunity to re create a new low-cost and efficient platform. While the strategic planning continues to improve, Gome has also accelerated the implementation of its strategic layout. Following the revision and launch of the "really happy" app in January, Gome successively launched the dress up app and fold up app to accelerate the implementation of the "home · life" strategic scenario. In September this year, Gome retail obtained the long-term lease right of three high-quality properties such as Gome commercial capital and Xiangjiang No. 9, laying the foundation for Gome offline platform to create new scenes and new business formats such as "city exhibition hall", "home appliance experience store", "home decoration experience hall" and "new energy vehicle exhibition hall" represented by Gome's new model. In October, Gome retail obtained the five high-quality asset custody rights of Gome Home, Gome wine cellar, dressing home, Anxin logistics and sharing by means of custody agreement, laying a solid foundation for Gome retail to build a "full retail ecological sharing platform". "Gome has always insisted on serving customers well. No matter what industry it will expand to in the future, this will never change. After optimization, a new model will be formed, which will also reduce costs and increase efficiency around the whole supply chain, serve the whole chain, and finally serve consumers well and let consumers enjoy products with better cost performance." Although Gome is accelerating to explore its own market positioning in the wave of the times, when it comes to the changes of Gome, Huang Guangyu still believes that some "invariants" are always adhered to. (outlook new era)