Response of the Ministry of industry and information technology: enterprises will be called on to revise their marketing strategies It is reported that on December 6 this year, some netizens left a message on the people's network that it is a little difficult to buy a mobile phone with its own charger. In the name of environmental protection, some mobile phone manufacturers cancel the charger when selling mobile phones. Will consumers not charge the mobile phone after canceling the charger? Selling only mobile devices not only increases consumers' purchase cost, but also wastes consumers' time and energy to buy mobile phones. They all want to buy a mobile phone with a charger in one step. Some original chargers can sell for hundreds of dollars online. I hope the Ministry of industry and information technology can protect the legitimate rights and interests of consumers. On December 28, the Ministry of industry and information technology replied that with regard to the separate sales of mobile phones and power adapters, on the premise of protecting consumers' right to know and independent choice, manufacturers formulated their own marketing strategies, and clearly informed consumers of the products and accompanying materials in the publicity and sales, product packaging and list, so that consumers can choose whether to buy or not. At present, some manufacturers do not add chargers in accordance with the practice, breaking the habitual thinking of consumers, such as apple and Samsung. There are also cases where they sell two versions without chargers and with chargers at the same time, such as Xiaomi, which are in line with the principle of consumer autonomy. On the other hand, because the problem does not involve personal health, life and property safety, there are great differences in individual needs of consumers, The feasibility of industry management needs further study. The Ministry of industry and information technology said that in the next step, we will call on enterprises to revise their marketing strategies, promote manufacturers to effectively take into account the relationship between users' actual consumption needs, environmental protection and commercial interests, encourage marketing strategies that support users' personalized choice, and protect users' right to know and independent choice. At the same time, guide consumers to look at this problem correctly. Nandu reporter learned that Procon SP, the Brazilian consumer protection regulator, fined Apple nearly $2 million in March this year for not sending a charger. After the release of the iPhone 13 series, Procon SP plans to impose a fine on Apple again. In September this year, law students in Shanghai and Beijing sued apple on the matter. Cancel charger or chip shortage It is understood that the first person to cancel the charger while selling the mobile phone was apple. At the press conference last autumn, apple took the lead in "cutting" from the apple watch and announced that it would no longer provide a charger with it from the apple watch series 6 and apple watch se. Subsequently, at the press conference of Apple 12 mobile phone, apple once again announced that it would cancel the complimentary charger. Apple's official response at that time: the purpose of canceling the complimentary headphones and chargers for iPhone 12 series models was to protect the environment, and pointed out that there were too many chargers in users' homes. The subsequent iPhone 13 series also did not come with a charger. With apple canceling the complimentary charger, mobile phone manufacturers such as Huawei, Samsung, Google and Meizu have followed up. Some mobile phone manufacturers, such as Xiaomi, launched the version without a charger when it was new, but the price was the same as the version with a charger. In addition to environmental protection, there is also an industry saying that the reason for canceling the gift of chargers is that the chips of fast charging head are also facing a global chip shortage. In this regard, the relevant person in charge of the charger manufacturer told Nandu that the chip of the fast charging head has been in short supply since the fourth quarter of 2020, and not only the fast charging head, but almost all things are rising in price, such as packaging paper, manual packaging fees and so on. In the charger industry alone, the increase of a single product may reach 3% - 11%. "Maybe soon, the price of a single charger will rise." Manufacturers have cancelled selling mobile phones with free chargers. Will charger manufacturers increase their revenue? The person in charge said, "this actually has a limited impact on revenue growth, but the power segment changes one after another." 120W high-power charger generally starts from 200 yuan Nandu reporter found that at present, mainstream manufacturers such as oppo, realme, Xiaomi, Nubia, Samsung, Lenovo, ZTE and other mobile phone manufacturers also began to launch their own high-power chargers. More and more consumers buy 5g mobile phones, and the power consumption of 5g mobile phones is higher than before. When there is no breakthrough in mobile phone battery technology, rapid charging is very important for mobile phones. Therefore, in recent years, "fast charging" has become one of the main gimmicks of new mobile phones. However, Nandu reporter found that now mobile phone manufacturers either cancel the complimentary charger, or the complimentary charger has not reached its so-called maximum power. At present, in order to protect their own resource advantages, mobile phone manufacturers cannot support fast charging among brands, and all adopt different fast charging protocols. The person in charge of the above charger manufacturer further explained that, for example, for Huawei's fast charging head, only the fast charging protocol in the 22.5w power section is open, that is, most of what third parties can do is 22.5w. The agreement of the popular 40W and 60W power sections is not open. They are sold in the original modular way, which also means that the third-party charger manufacturers cannot fully meet their fast charging standards. "Private agreements are common among domestic brands and are not unified." For example, "Xiaomi is the same. The charger has 18 / 27 / 33 / 55 / 67 power section, but only 18 / 27 is open protocol". Take apple as an example. The price of its apple 20W charger (minimum power) on the official website is 149 yuan. If a third-party charger is used, if it does not pass Apple MFI certification, it is likely that there will be a problem with the charger when charging the iPhone, so it can't be charged. To pass Apple MFI certification, Apple also needs to pay an authorization fee. The same is true for other brands. The person in charge said that when charging mobile phones of many manufacturers, non original accessories will not be able to provide fast charging. Not long ago, it was reported that Google pixel 6 and pixel 6 Pro Series did not send chargers. If the chargers in users' hands do not support the USB PD standard, they cannot charge these two mobile phones. In response, Google responded that some power cords and charging heads are not suitable for pixel phones. Google rejects these poor wires and charging heads in order to protect the phone. If you want to charge pixel 6 and pixel 6 Pro, you should use the charging head officially sold by Google on the one hand and the charging head supporting USB PD (power delivery) protocol on the other hand. "They just don't give away the charging head, but they are selling it separately." The person in charge said that in order to achieve the "high-power fast charging" publicized by mobile phone manufacturers, if it is produced by a third-party charger manufacturer, the final price may be almost the same as the original. "If it's only a few tens of dollars, do you buy the original or a third party?" Nandu reporter noted that at present, 120W fast charging mainly promoted by major brands generally costs more than 200 yuan. Moreover, the 120W fast charging of major brands may not be universal, which also means that if consumers have multiple mobile phones at the same time and want to try maximum power charging, they need to buy high-power chargers of multiple brands. (Xinhua News Agency)