At the sauce wine track, Huadu wine industry increasingly does not hide its ambition to rush into the mainstream echelon! In July and November 2021, chengtianmen Liquor Co., Ltd. and a 5000 ton production base were established in Xishui and put into operation, which are the two milestone moments for reaching the mainstream echelon of sauce liquor! Over the years, the Chinese Baijiu market, Moutai has been pulling the sauce into the competition of the wine industry. The annual sales revenue of sauce wine has approached 150 billion, and the industry predicts that it may double in five years. The layout of sauce wine has become a very important strategic choice for well-known wine enterprises. For Huadu liquor industry, which has the reputation of "little Maotai in the north" and has created an acceleration of development in recent years, its sauce liquor brand ranks among the mainstream echelons. It can not be said that it has occupied all the advantages of time, place and people. Timing - long-term foresight layout to seize the opportunity In the era of sauce and wine, production capacity has become the key to the rapid development of sauce and wine enterprises. The Xishui production base of chengtianmen liquor industry is a predictive layout for the production capacity competition of sauce liquor based on the long-term development needs of Huadu liquor industry. Since 2016, based on the accurate judgment that "Maotai flavor category is about to rise, and the production capacity will become the core competitiveness of sauce and wine enterprises", Huadu wine industry has opened the expansion layout of sauce and wine production capacity. In 2019, Zhu Hua, general manager of Beijing Huadu wine and Food Co., Ltd., was already thinking carefully about "going to Guizhou to acquire excellent wineries. After all, the best sauce wine comes from Guizhou. And we have inherited the technology of Maotai. Considering the future brand development, sales scale and required raw wine resources, we should all go to Guizhou to acquire wineries." After that, Huadu liquor has visited Guizhou and other places for several times, covering the southwest of the motherland. After several negotiations and relying on the strong support of the superior platform, chengtianmen liquor company was officially established in Xishui County, Zunyi City, Guizhou Province in July 2021. On November 30, 2021, Guizhou chengtianmen wine industry Xishui production base, which took three years of preparation and invested more than 1 billion yuan, was officially put into operation. In the future, in addition to providing high-quality sauce wine with an annual design capacity of 5000 tons, chengtianmen wine industry Xishui production base will also bring continuous improvement of sauce wine quality, providing the most important and sufficient production capacity guarantee for the high-speed and high-quality development of chengtianmen sauce wine and its inclusion in the mainstream sauce wine brand echelon. The production of Xishui base is another milestone in the development of Huadu liquor industry, marking that Huadu liquor industry has entered the fast lane of development and laying a solid production capacity foundation for the further expansion of its brand strategy of "based on Beijing and going to the whole country". Since then, the charge number of "chengtianmen" into the mainstream echelon of sauce and wine has sounded loudly! Geographical advantage - the advantages of core production areas are strong It is a very wise choice for chengtianmen wine industry to put 5000 tons of production base in Xishui. Guizhou province's "14th Five-Year plan" put forward that the world class Maotai Baijiu industrial clusters will be built on the core of Renhuai and Xishui in Chishui River Basin. The development of Baijiu raw materials such as planting, storage, packaging printing, liquor sales, modern logistics, wine and tourism integration has been developed in a comprehensive way, forming a very mature Baijiu industrial ecosystem. Baijiu liquor has been racing together bridle to bridle the Maotai Town with the development of the liquor industry in recent years. In the future, Xishui will play an increasingly important role in the world sauce and wine industry, and a new "wine capital" will rise. Zhu Hua said: "the reason why we chose Xishui is that we are optimistic about the natural conditions and location advantages of Xishui, which can well ensure the quality of chengtianmen sauce wine“ Xishui is located in the golden wine making belt at 28 ° n, with a unique geographical environment. Huadu Xishui liquor making base is surrounded by mountains with the same altitude as Maotai town. The temperature in the valley is 2-3 degrees higher than that in other areas. The warm and humid climate provides a hotbed for the growth of high-quality liquor making microbiota and is a treasure land for liquor making. Xishui is also a high-quality raw material supply area for wine making, with an Organic Sorghum Planting Area of 400000 mu. All sorghum in Huadu Xishui brewing base is organic "red tassel" sorghum. The grain of this variety is full and uniform. It can withstand repeated cooking. The wine has rich sauce flavor, soft and delicate, clear and sweet, and pure taste. Some experts believe that high-quality kunsha Maotai flavor wine for more than five years has been scarce. The production of Huadu liquor industry in Xishui base will meet the market supply and demand to a certain extent, provide strong quality support for the next national development of Huadu and lay a more solid foundation for brand development. As a representative enterprise of Maotai flavor in the north, the completion of Xishui brewing base of Huadu liquor industry is the best true portrayal of Huadu liquor industry's adherence to traditional technology and ingenuity. Harmony of people -- inheritance of Maotai top sauce wine technology Huadu liquor industry has never lacked "human harmony". More than 40 years ago, "eight famous wines entered Beijing", Huadu received great help from Maotai liquor industry. Huadu sauce liquor is produced by the "12987" process of Maotai. With the landing and production of Xishui production base of chengtianmen liquor industry, the quality of sauce liquor will be continuously improved. More than 40 years later, Maotai once again opened the road of helping Huadu, and the two sides planted a "friendship tree" implying lasting friendship. From July 14 to 16, 2021, under the leadership of Wang Guofeng, Secretary of the Party committee and chairman of shounong food group, shounong food group, sugar and wine group, Huadu liquor industry and others went to Guizhou Maotai Group for investigation and were warmly received by Maotai Group. At the symposium, Maotai Group reviewed the profound friendship with Huadu liquor industry in the process of assistance for more than 40 years, "We will further deepen the cooperation with shounong food group and continue to help Huadu distillery. Maotai Group will unreservedly provide technical guidance and help to serve the whole process of production in Xishui base by establishing special assistance classes," he said. Coincidentally, Maotai has also fallen a heavy son in Xishui. This month, it purchased 26 industrial lands for 344 million yuan, one of which is located near the Xishui production base in chengtianmen. The nearest building will get the month first. Huadu, the "small Maotai in the north", will more easily get the "personal" guidance of Maotai. "With the help of Maotai and Huadu's historical origins and more convenient regional advantages, Maotai and Huadu will establish deeper and all-round cooperation, including technical exchange and personnel exchange." Zhu Hua said. Maotai's assistance to Huadu has entered a higher and newer level! "Human harmony" is inseparable from consumers. In terms of consumer cultivation, the completion of chengtianmen wine industry Xishui production base is also of great significance. It is reported that the famous "chengtianmen cultural sauce and wine tour" has added a new landmark of Xishui production base. The cultural tour relies on Maotai's Maotai flavor technology and 600 years of national culture, with the mission of spreading sauce wine culture and national culture. "Chengtianmen wine industry Xishui production base" will become an important node of the "chengtianmen cultural sauce Wine Tour" running through "Beijing Maotai Xishui". In Xishui chengtianmen sauce liquor production base, you can witness the production process of chengtianmen sauce liquor directly transmitted to Maotai, experience the brewing process of Chinese sauce liquor, taste the high-quality product quality of Daqu kunsha sauce liquor, and feel the ecological brewing environment and local customs of the core sauce liquor producing areas in the world. It is reasonable to believe that "chengtianmen wine industry Xishui production base" will further enhance the scarce cultural value and quality value of chengtianmen brand by taking advantage of natural advantages and industrial cluster effect, and help to give full play to the "human harmony" advantage! Chengtianmen sauce wine will take root and move forward on the road of national famous sauce flavor wine brand development, and is expected to be more brilliant in the future! (outlook new era)