On December 22, 2021, the first stop of chengtianmen sauce wine "feast · China trip - large-scale cultural experience feast" was successfully held in Shenzhen! "Huayan? China Tour" is a cultural sauce wine super IP tasting feast created by Huadu wine industry. The creation of Huayan super IP will promote the cultural sauce wine with Chinese characteristics to set off a national cultural fever in the country. The leaders and guests attending the event included: China's famous Baijiu expert, wine industry leader, Guizhou Moutai group's former chairman, Ji Ke Liang. Zhang Dechun, vice president of China Alcohol Circulation Association, founding president of Beijing Alcohol Circulation Association and former chairman of Beijing sugar tobacco and wine group; Wang Hui, member of the Party committee and director of Beijing sugar tobacco and liquor group, general manager of Beijing Jingtang Liquor Co., Ltd. and chairman of Beijing Huadu Brewing Food Co., Ltd; Beijing Huadu liquor Food limited liability company general secretary of the Party branch, general manager, national Baijiu jury Zhu Hua; Wang Xin, executive deputy general manager of Beijing Huadu liquor Marketing Co., Ltd; Wang Kun, deputy general manager and senior economist of Beijing Huadu liquor Marketing Co., Ltd; Yang Guang, chairman of Beijing zhengyitang strategic consulting agency; Li hanqiang, President of Shenzhen Alcohol Industry Association; Xie Bao, executive chairman of Shenzhen Alcohol Industry Association; Zhang Tiejun, executive chairman of Shenzhen Alcohol Industry Association; Yu Yang, general manager of Shenzhen district of China Jinmao holding group; Hu Guang, editor in chief of Jiuhai Guanchao; Jiao Zhen, chairman of Henan maowujian Trading Co., Ltd; Lin zhenkai, chairman of Shenzhen Youen Industrial Co., Ltd; Liu Weijun, general manager of Ronghui wine (Shenzhen) Co., Ltd. "Chronism" makes sauce wine a new star Wang Hui, member of the Party committee and director of Beijing sugar tobacco and wine group, general manager of Beijing sugar Wine Co., Ltd. and chairman of Beijing Huadu Brewing Food Co., Ltd., attended the event. "As the only liquor brand enterprise of the first agricultural food group and Beijing Baijiu group, the development of Huadu liquor industry has been highly valued for a long time." Wang Hui said that with its huge modern distribution network and strong business strength, sugar and wine group provides a strong guarantee for Huadu's brand operation and the establishment of an all-round and multi-level marketing network. After years of development and secondary entrepreneurship, Huadu wine industry has become a shining star in the sauce and wine market, and is constantly striving for "a century old famous enterprise with an Evergreen Foundation". (Wang Hui, member of the Party committee and director of Beijing sugar tobacco and wine group, general manager of Beijing sugar Wine Co., Ltd. and chairman of Beijing Huadu wine and Food Co., Ltd.) "In the new year of brand development and national development, Huadu wine industry came to Shenzhen with chengtianmen sauce wine and dared to compete with other sauce wine brands, which is a confidence in the brand and quality of Huadu sauce wine", Secretary of the general Party branch and general manager of Beijing Huadu wine and Food Co., Ltd, Zhu Hua, a national Baijiu judge, from the perspective of "platform, quality, brand and strategy": shows the strategic situation and development path of chengtianmen sauce wine to the guests at the scene. At the same time, it also expresses the hope and wish for the long-term strategic cooperation between Huadu liquor industry and Rong Hui liquor industry. (Beijing Huadu liquor Food limited liability company general secretary of the Party branch, general manager, national Baijiu jury Zhu Hua) In the future, chengtianmen sauce wine will adhere to the national strategy, focus on brand investment in Shenzhen market, and continue to take the long-term road of consumer cultivation, so that more consumers can deeply feel the cultural charm and quality charm of sauce wine with Chinese characteristics. In addition, chengtianmen's operation office in Guangdong market is also in preparation. In the future, it will communicate with dealers more accurately and provide support to enable channel expansion. Cultural sauce wine has strong product power and has great prospects in the future "Chengtianmen sauce wine produced by Huadu wine industry is not only excellent in quality, but also outstanding in product design and cultural shaping. It is a Chinese cultural sauce wine with strong product power." Mr. Ji Keliang, the witness and witness of China's leading wine industry and Maotai helping Huadu, also came to the scene that night to express his recognition and expectation of chengtianmen sauce wine. (China's famous Baijiu expert, wine industry leader, Ji Keliang, former chairman of Guizhou Moutai group) The first stop of "Huayan · China Tour", chengtianmen sauce wine was held in Shenzhen, which is known as "China's city benchmark" and "window of the world", which also conveys Huadu's beautiful vision of spreading sauce wine culture throughout China and bringing it to the world. Mr. Li hanqiang, President of Shenzhen alcohol industry association, also expressed his high recognition of chengtianmen sauce wine. Li hanqiang said that chengtianmen sauce wine has inherited 600 years of national culture and Maotai brewing technology. The height of spreading culture and the value of skill inheritance determine its brand scarcity. The strong alliance between Huadu wine industry and Ronghui wine industry has opened a new prelude to the consumption of high-end sauce wine in Guangdong and Guangxi. (Li hanqiang, President of Shenzhen Alcohol Industry Association) [sauce · pulse] interpretation of helping friendship chengtianmen reappears the charm of the country Quality is the bottom card and culture is competitiveness. The bottom reason why chengtianmen sauce wine has been recognized and recognized by consumers in one year is the two trumps of "quality + culture". At the dinner site, a large-scale historical dance drama [sauce · pulse] reproduces the assistance friendship between Huadu and Maotai, which transcends the north and South and spans more than 40 years, so that the on-site guests can more deeply feel Huadu's inheritance and adherence to the traditional technology of sauce wine for 40 years, and this precious north-south friendship also infected the on-site participants. As the predecessor of Tiananmen Gate, chengtianmen gate is an image display of the culture and spirit of the Chinese nation. The live historical documentary of chengtianmen gate also vividly and carefully explains the rich historical and cultural heritage contained in the "chengtianmen gate" spanning 600 years to the guests, and depicts an exquisite historical treasure picture. Let products drive culture and let culture cultivate products It is understood that Ronghui liquor has only operated the chengtianmen brand in the Guangdong market for half a year. It has carried out terminal coverage of thousands of tobacco and liquor stores and more than 500 product appreciation activities. It has set a price benchmark in the super system of well-known international chains such as Wal Mart and China Resources Vanguard, and achieved sales of more than 60 million yuan, It has laid a solid market foundation for the development of chengtianmen sauce wine in Shenzhen. "Chengtianmen sauce liquor and Maotai sauce liquor have a deep origin and come down in one continuous line. It is a scarce sauce liquor brand with inheritance, culture, aesthetics and production capacity. We are very honored to undertake the marketing and promotion of this brand". As a strategic partner of Huadu liquor industry, Mr. Lin zhenkai, chairman of Shenzhen Youen Industrial Co., Ltd., expressed his high recognition of chengtianmen sauce wine brand culture and full confidence in its development in Shenzhen. He said that chengtianmen should do fine operation, integrate chengtianmen culture into products, let consumers accept products and understand culture, and cultivate brand loyalty to products in the process of learning culture, Carry out high-frequency and diverse cultural appreciation and cultural salons to let products drive culture and let culture cultivate products. (Lin zhenkai, chairman of Shenzhen Youen Industrial Co., Ltd.) The consumer side will continue to drive the hot sauce and wine In the second half of this year, especially since the Mid Autumn Festival, with the repeated epidemic and trade frictions, the growth trend of sauce and wine has eased, and the saying of "cold" of sauce and wine was once rampant. For this industry argument, Mr. Yang Guang, chairman of Beijing Zhengyi strategic consulting organization, said that the sauce and wine industry entered the midfield stage from the first half. The sauce wine will be transformed from Moutai's "channel fever" to the "consumption heat" of the consumer side. With the increase of consumption demand of high-end Baijiu, the consumption boom of sauce wine will continue to exist. The most fundamental driving force for the continuous drive of sauce and wine Fever comes from the consumer's recognition and taste dependent consumption! (Yang Guang, chairman of Beijing zhengyitang strategic consulting agency) At the end of the event, a signing ceremony between Huadu liquor and Ronghui liquor was held. Zhu Hua, general manager of Beijing Huadu wine and Food Co., Ltd., and Liu Weijun, general manager of Ronghui wine (Shenzhen) Co., Ltd., signed the contract with the help of Ji Keliang, Zhang Dechun, Wang Hui, Lin zhenkai and Chen Shengjian. Signatories (from left to right): Zhu Hua, Liu Weijun Assistant signers (from left to right): Chen Shengjian, Zhang Dechun, Ji Keliang, Lin zhenkai, Wang Hui After the signing activity, a grand lighting ceremony of "banquet? China Tour" Shenzhen station was also held. Many leaders came to the stage to complete the lighting ceremony of Shenzhen, announcing that the "banquet? China Tour" Chinese culture sauce and wine experience feast - Shenzhen station was successfully held! (from left to right): Lin zhenkai, Wang Hui, Ji Keliang, Zhang Dechun, Zhu Hua, Chen Shengjian, Liu Weijun In the future, the large-scale cultural experience feast of "Huayan? China trip" will be carried out in succession throughout the country, so that more consumers and people who love national culture can feel the brand cultural heritage and cultural charm of Chinese culture sauce wine. (outlook new era)