"My mother is seriously ill, and my stepfather runs away with money without conscience", "my husband is on a business trip for 5 months, but my wife is pregnant for 4 months", "kind women live in the streets, and unscrupulous husbands are popular and hot"... On the short video platform, many emotional anchors handle bizarre family disputes under the banner of justice and by means of even wheat or on-site mediation. In the live broadcasting room, thousands of viewers were fighting for the parties. They didn't know that it was just a play deliberately arranged by the other party, and they didn't expect that they were falling into the trap of carrying goods set by them. (Beijing Evening News, December 22) Live broadcasting with goods has become popular. Not only star artists have entered the live broadcasting room and become people with goods, but also some emotional anchors have brought goods in their own way. Under the guise of mediating disputes and contradictions, they were either righteous or righteous in front of the camera. It seemed to help the parties mediate contradictions and solve disputes. However, when there were more audiences in the live studio and fans came up, they immediately changed and began to sell all kinds of products. The possible problems with this kind of delivery are: first, these so-called contradictions and disputes are false. The people in front of the camera are also so-called "plain actors". They just act according to the script under the arrangement of the emotional anchor team; Second, the goods they sell and buy in the live broadcasting room are often wrong, fake and shoddy, and shoddy. After consumers get the products, they find that they have been cheated, but it is even more difficult to protect their rights. Therefore, this is not a normal live broadcast with goods, but more like a routine, a flicker, or even a scam. On the one hand, looking for actors to act according to the script, but telling the audience that this is true, is undoubtedly a kind of fool and deception to the audience; On the other hand, selling inferior, fake and shoddy products to the audience has also seriously damaged the legitimate rights and interests of consumers. With the growing controversy and doubts caused by this "acting" live broadcast, a short video platform previously released the punishment publicity for violations of "selling miserable goods and acting speculation". The announcement said that the platform has punished illegal acts such as selling miserable goods, fabricating bizarre stories, acting and speculation. In only 30 days, the platform handled 446 relevant illegal live broadcasting rooms and banned 33 illegal accounts, including 10 anchors with more than one million fans, and many anchors were banned. The platform must continue to strengthen the supervision and audit, and the "acting" live broadcast should be hit immediately without giving it a chance to grow. At the same time, practical and effective measures should be taken to prohibit the banned emotional anchor from "resurrecting" in another live studio by means of face recognition. (outlook new era)