With the further subdivision of variety show categories in recent years, major platforms are more cautious in the selection of variety guests and pay more attention to the shaping of high-quality variety guests. This is due to the fitness between programs and guests, which must determine the final variety effect. Indeed, no matter how the form of variety shows changes, guests are always the core support, serving not only the output of content, but also the sublimation of value. At present, the guests of variety shows are mostly composed of popular film and television actors, singers and funny variety cafes. Taking the guest lineup of "everyone's house" as an example, it gathers guests with multiple identities such as actors, singers, hosts and GAGMAN, which is a concrete presentation of the current methodology of selecting guests for variety shows. At the end of the year, reading entertainment gentleman combined with the general situation of variety development in recent years to see the iteration and change of the guest lineup. What new signals are released behind the "innovation"? 01 the host transformed into a variety cafe and became the initial force of the industry In the early days, the most basic element of variety cafes was to be good at connecting and funny, which was undoubtedly a piece of cake for hosts with strong adaptability. It can be said that the early program hosts are an important incubator for variety cafes and the initial force for the prosperity of the industry. With the vigorous development of the variety industry, many hosts have grown into excellent variety cafes in the process of high-frequency participation in the program. For example, the host "happy family" of "happy camp" and the host "brother every day" of "every day up" are typical representatives of high national variety cafes due to long-term professional training. In addition to hosting regular programs, they are also active in quarterly programs on major platforms. According to the encyclopedia data, he Jiong participated in 169 programs, which are the main MC of many programs, such as yearning for life, star detective, please refrigerator, friends, please listen. Shen Mengchen, the host who always claimed that he had not hosted representative works, also participated in 122 programs such as small shop on the cloud, sister riding the wind and waves and singer. To some extent, high-frequency participation in variety shows has become an important way for hosts to obtain exposure and topics. Compared with the high-frequency variety show on the satellite TV platform, CCTV hosts have always been relatively low-key. However, recently, these hosts have gradually stepped down from the "altar" and tried to produce and participate in some life-oriented variety shows. For example, in "Hello life" broadcast to the third season, nigmaiti, SA Beining, Kang Hui, Ren Luyu, Wang Bingbing Li Sisi and other hosts opened large-scale league construction, showing the life-oriented side outside the hosting profession, and more grounded in the public's vision. On the one hand, CCTV hosts are coming out of the circle, on the other hand, the voice of satellite TV hosts is getting smaller. For example, Hunan Satellite TV's happy camp and every day up have affected the reputation of relevant hosts due to various negative news. In addition, the demand for hosts in the variety industry has decreased sharply, which has also led to a fault in the emergence of new hosts. At present, the phenomenon of transforming into a variety cafe as a host is gradually decreasing. Instead, variety cafes such as Yang Di have been invested in the host examinee army to prepare for cross-border development. Indeed, with the decline of the hosting industry, there are many blank areas, which also provides more opportunities for more people to flock to the variety track. 02 traditional comedy has become the backbone of the industry In the process of the host becoming a variety show coffee one after another, many comedian actors have crossed into the variety show industry. Jia Ling, a crosstalk actor, and Shen Teng, a film actor, are typical representatives. According to the encyclopedia data, Jia Ling and Shen Teng participated in 96 and 72 variety shows respectively, involving a variety of program contents. At present, they are regular guests of programs such as ace to ace and travel notes of youth. They continue to fill up the sense of funny atmosphere and become the representative business cards of Zhejiang satellite TV variety. In addition, comedy groups have opened new business forms of group synthesis. For example, Deyun society and Zhao Jiaban have launched group synthesis such as Deyun Douxiao society and ivory mountain love tease group respectively, which makes traditional comedians rejuvenate in the soil of variety, provides a water test opportunity for their members to later get involved in variety, and helps more traditional comedians grow into variety cafes. Take cake burning by members of Deyun society as an example, After participating in Deyun Douxiao club, he also participated in cross-border programs of different categories, such as chasing light! Brother, boxing power to go, and so on. While expanding the boundary of personal talent, he also contributed a lot of laughs, which also reflects that major comedy groups are also concentrating their efforts on cultivating variety cafes with commercial value. Not only do traditional comedians have a strong position in the variety industry, but the new generation of comedians also began to emerge in the industry. Jin Jing, the official debut of tonight's Bailemen, and the new wave of comedians represented by the popular hot Yangzi in short videos, have been favored by many new variety shows. Taking Ramu Yoko as an example, he has successively participated in the super new star games, acting school, please take your place 2, 50km peach blossom dock and so on. He is an artist with high performance price ratio, not only with the blessing of performance skills, but also with the topic output of comic effect. With the development of young comedians, it injects a lot of fresh blood into the variety industry, becomes the funny / atmosphere responsibility in major programs, and brings younger content output. Taking Jin Jing as an example, she and Liu Shengying formed a funny sister CP and participated in comedy programs such as tonight Bailemen, happy comedian 5, the annual comedy conference, and life programs such as yearning for life and hello Life Season 2. Characterized by the fresh Shanghai style comedy style, she has become a bright color in the variety industry. In the current context, there are not only comedians of traditional art, but also comedy rookies who are popular due to short videos and other channels. They not only have the foundation of national character, but also can poke the laughter of generation Z, which has become the core password for variety shows to reach users. 03 platform incubates variety coffee and becomes a new force in the industry In addition to relying on external transmission, the platform led by Tencent video has begun the self incubation of variety cafes. Last year, Tencent video launched the "interesting variety new idol" selection reality show "serious Gagas", which called 56 funny young people who want to join the variety industry to show their uniqueness and unlimited release their interesting energy through three months of various situational tests under the leadership and guidance of permanent guests, Finally, six serious gagmans such as Chui Na Lisa, Xu Tianqi, Lou Zibo, Feng man, Zhou Yingjun and Guan Le were "mined" for the variety industry. Among them, Chui Na Lisa began to show up frequently in major variety shows after recording "serious Gagas". At present, she has participated in more than ten programs such as "tomorrow's son 4", "changeable big coffee show" and "who is a treasure singer". If "serious Gagas" is the laboratory for incubating variety cafes, then "talk show conference" is the production line for outputting variety cafes. With the broadcasting of "serious Gagas", "talk show conference" and other programs, talk show culture is spreading with the trend of popularization, and a large number of new variety stars are rising. In the early stage, Li Dan took the lead in proofing. On the one hand, he participated in language and comedy programs such as wonderful talk, good laugh and the annual Comedy Competition, and on the other hand, he participated in life emotion programs such as yearning for life, talk show conference, adventure life and dream space, showing the high adaptability of talk show actors among different categories of programs, It has laid a foundation for the artist development of subsequent talk show actors. Since this year, the frequency of Li's birthday participating in variety shows has decreased, but the talk show actors of Xiaoguo culture participate in variety shows more frequently. Yang Li, who has participated in the talk show Conference for three consecutive seasons, is well known by the public because of his remarks such as Puxin man. He has participated in a series of gender oriented variety shows such as under the same roof, one day's love, sisters' tea party, sisters' martial arts school and men doing housework. In the program, he has continued his sharp speech on men's and women's topics. In addition to adhering to the original design, talk show actors look for more possibilities on the road of artistry. Wang Mian, the champion of talk show conference 3, has rich talents and has been involved in more variety shows. He has participated in two consecutive seasons of inspirational Travel Reality Show ha ha ha ha ha. His identity has changed from a tour guide to a regular guest. He participated in director Xiang Guoqiang's "not bad for money" in director please give me advice, He also participated in the large-scale life service documentary program "yearning for life" and the blind box competitive reality show "Summer Youth school" of Hunan Satellite TV. He has expanded his artistic ability beyond talk show actors. At present, Wang Mian, who has starred in dramas such as "I'm good in another country" and "dream! Jingjing", has a trend of crossing the border into the performing arts circle. According to the observation of Du Yujun, talk show will deliver a wave of potential stocks of different styles to the variety industry every year. From Wang Mian and Li Xueqin in talk show 3 to Xu Zhisheng and he Guangzhi in talk show 4, they have become new forces in the variety industry with different styles. Take Xu Zhisheng, who has just joined the family of friends, as an example. During the broadcast of the program, he had a good topic heat on the social platform, # Xu Zhisheng was coquettish and scared away the hammereliza ## Xu Zhisheng was coquettish and called a monster by Xu Tianqi ## Xu Zhisheng listened to Xu tianqi singing and crying # and other topics triggered hot discussions, highlighting the comedy effect of the program. It can be seen that from "serious Gagas", which aims to tap potential variety cafes, to "talk show conference", which delivers variety cafes for the industry, the categories and original intentions of the programs are different, but they have achieved the same goal in talent training, which is also a great achievement of Tencent video in the incubation of variety cafes, and precipitated many high-quality variety guest resources for the follow-up new programs of the platform. To sum up, from early hosts to subsequent comedians, and then to the endless variety stars, these three important forces reflect the continuous expansion of variety cafes. Although these three categories of variety cafes have their own incubation channels, most of them have similar paths in cultivation methods, and find their own appropriate positioning in the process of recording programs, And gradually grow in this process, so as to gradually grow into the shoulder of variety shows, and the platform behind the scenes also contributes. (Xinhua News Agency)