To improve consumers' financial literacy, we should strengthen the risk prevention awareness of key groups, compact the main responsibility of financial institutions, and unblock the channels of financial consumption rights protection. Since this year, the CBRC has successively issued six issues of financial consumption risk tips. Combing these tips, we can find that many new risks of financial consumption are often related to consumers' unfamiliar with the new changes in the financial market. For example, in the cases of housing pension fraud trap, illegal financial live marketing, the establishment of fake financial websites and fake apps, the reason why "Li Gui" can fish in troubled waters is often to take advantage of the shortcomings that consumers are not familiar with the new mode and new business status of new financial products - at present, financial products are increasingly subdivided, and financial technology is developing rapidly, Financial products and services can be delivered to consumers through multiple channels and embedded into daily life in scenarios, and even make people "consumed" and "served" inadvertently. Financial products are inherently complex, with asymmetric supply and demand information. Many people either don't know anything about all kinds of new things at all, or know a little about them. It is inevitable that there is no distinction between true and false, which makes violators take advantage of loopholes. Therefore, to improve the protection level of financial consumers' rights and interests, on the one hand, we should continue to improve the management system and improve the regulatory efficiency, so as to achieve "one foot higher than the devil and one foot higher than the Tao"; At the same time, we should also vigorously carry out financial consumer education, improve consumers' financial literacy, help everyone improve their discrimination ability, see the "trap" in the "pie" and no longer be deceived. First of all, we should improve the risk prevention awareness of key groups. The survey results of the central bank show that the age distribution of consumers' financial literacy in China presents an "inverted U-shape". The financial literacy of the elderly and teenagers is relatively low and more vulnerable to illegal financial activities. In the warning case released by the Shanghai Banking and Insurance Regulatory Bureau in October this year, a nanny used the excuse of taking photos to let the elderly pass the face recognition verification, operated the elderly's mobile phone to obtain the verification code, and made a pledge loan for the elderly's insurance policy - financial services "online" into "end" and financial products "packaged" into "chain", which made many elderly people unable to guard against risks. At the same time, in recent years, reports that some teenagers have fallen into the trap of illegal lending have also appeared in the media from time to time, which makes people sigh. In the future, we should continue to strengthen consumer education for key groups such as the elderly and teenagers. For young people, we should focus on the popularization of financial knowledge such as rational lending and rational consumption; For the elderly groups, we should put more emphasis on rational investment, improve their self-protection ability and help them cross the "digital divide". Secondly, the main responsibility of financial institutions should be compacted. Last September, the implementation measures of the people's Bank of China for the protection of financial consumers' rights and interests were officially released. The measures clearly stipulate that banks and Payment institutions shall earnestly bear the main responsibility for the protection of the legitimate rights and interests of financial consumers. Consumer education is an important part of helping consumers protect their rights. Financial institutions have the responsibility to effectively deliver financial knowledge popularization and financial risk warning information to consumers through various ways. For example, evaluate the suitability of financial products to consumers, and accurately disclose the annualized interest rate of loan products. Financial institutions should be aware that doing this well is of great significance - not only implementing the one-way "payment" required by the management department, but also strengthening the "firewall" for better preventing financial risks, further understanding the new financial needs of consumers and developing new business fields. In addition, it is equally important to protect the rights and interests of financial consumers, unblock the channels for safeguarding rights afterwards and strengthen risk education in advance. The two can promote each other. For example, financial management departments and institutions can adjust and highlight the contents of relevant risk education in combination with the characteristics of new and frequent cases presented by complaint statistics; In the process of consumption, consumers consciously retain the data, audio and video of key links in combination with risk tips, so as to provide evidence for possible rights protection events. Working together at both ends can promote the management department to improve the regulatory system, promote the standardized process of financial institutions, and further improve the protection level of financial consumers' rights and interests. Doing a good job in financial consumer education is a warm and practical way to safeguard the interests of the masses, an important foundation for the sustainable and healthy development of the financial industry, and a key measure to prevent and resolve financial risks and maintain financial stability. More "financial classes" are expected to enter community campuses, fields and villages. (outlook new era)