The 2021 Guangzhou design week was grandly opened on December 9. Under strict epidemic prevention measures, the four-day exhibition opened at the same time in the three pavilions of Guangzhou Poly World Trade Expo, Guangzhou international procurement center and Nanfeng International Convention and Exhibition Center. Guangzhou design week was founded in 2006 and has been successfully held for 16 consecutive sessions. This year's exhibition area has increased from 150000 square meters last year to 180000 square meters. Under the background of normalization of epidemic prevention and control, the exhibition area is still growing, which fully reflects the strong demand for "design" in the market. Design is important to promote the upgrading of manufacturing industry, especially in the Pan home field, Improving people's quality of life is playing a more and more important positive role. This Guangzhou Design Week has attracted more than 1000 exhibitors from more than 20 countries, including China, Mexico, the Netherlands, Italy and France. The exhibition covers the fields of design, materials, home, intelligence, art, life aesthetics and advanced customization. It is oriented to new products, new materials and new technologies upstream and downstream of the design industry chain, and arouses interest through "design thinking" In-depth thinking of "design makes life better", and actively explore from the perspective of design in the field of sustainable development of cities and human settlements under the national strategy of double carbon emission reduction. At the Sustainable Design Summit Forum with the theme of "active house build for life", designers from China, Denmark, Spain, the United States and other countries focused on "carbon peak, carbon neutralization", "active house active architecture" and "sustainable design" to discuss how to "carbon neutralization" through design The forum also focuses on vertical industry segments, discusses science and technology, industrial examples and systematic solutions in the dual carbon field, and provides people-oriented green design solutions. The organizer, together with international design organizations, well-known design institutions and manufacturing enterprises, launched the "sustainable development design practice plan" , promote designers to carry out sustainable design practice by means of design curation, design competition and forum activities, including multiple sustainable design exhibitions: Sustainable Design Practice Exhibition shaped by a variety of renewable or degradable new materials and intelligent AI technology, and recyclable "urban expression" Design exhibition, etc., pay attention to the utilization of waste materials and advocate energy regeneration and low-carbon life. Building energy consumption accounts for nearly 30% of the total human energy consumption. Under the background of artificial intelligence, Internet of things and 5g era, building energy consumption can be greatly reduced through whole house intelligence. At the 2021 Guangzhou design week, dozens of smart home enterprises at home and abroad jointly exhibited how to effectively reduce the comprehensive energy consumption of lighting, fresh air, air conditioning and heating through intelligent technology and green products. Mexico, the guest of honor, will take "colorful Mexico" as the theme to display the design styles and elements with Mexican characteristics from vision, taste and hearing. The Dutch Consulate General in Guangzhou and Dutch creative designers and companies will also show highly interactive and anti-traditional design works through a unique "Dutch strategy" in Guangzhou Design week. Other highlights of 2021 Guangzhou Design Week 2021 Guangzhou design week with "youth bloom" As the theme, the three pavilions also bring forth new ideas and highlights in the design and theme of the exhibition hall. Poly exhibition hall focuses on low-carbon design, sustainable design, advanced customization, whole house intelligence, design material selection and other theme exhibitions to promote industrial upgrading and help carbon neutralization. Guocai exhibition hall focuses on smart home, wide design exhibition, red cotton design award, super life trend joint exhibition and other theme exhibitions , exhibition design makes life better and design leads consumption upgrading. The theme of Nanfeng exhibition hall is cultural and creative design and trend art. 2021 Bay Area (Guangzhou) cultural and Creative Festival, mechanical Star Alliance, BKA big children's post-dimensional trend special exhibition and other exhibitions are held at the same time, with national trend leading. At the 2021 Rural Revitalization Design Conference of Guangzhou design week, highly representative experts, scholars, architects and designers with in-depth thinking and research in the field of rural construction will gather together to interpret rural construction design cases, share exemplary rural construction projects and discuss rural construction development models, and also through project evaluation, ideological exchange, regional investigation, industrial practice and other ways , take design as the starting point to promote the development of rural tourism. "Floating in Guangzhou" exhibition was jointly sponsored by two professors from Tsinghua Academy of fine arts and Guangzhou Academy of fine arts. From the perspective of architecture and sociology, it entered the real and specific life of foreigners in Guangzhou, observed the spatial scenes and objects of each specific object, saw the big from the small, saw the people from the objects, and found representative samples in the regional context. The exhibition is in "object" and "space" Under the two dimensions, art reconstructs the subtle human land relationship between Guangzhou and "immigrants", provides a special perspective of observation and analysis, and presents the vivid narration of "city" and "people" in the process of urbanization. The humanistic care for people wandering in foreign countries reflects the mind and temperature of a city. The exhibition of "mechanical Star Alliance" points to the future lifestyle, integrates cutting-edge technologies and arts such as machinery, light and shadow and holographic images, breaks through conventional cognition and explores the unknown fields of mankind. At present, there are partners such as future human settlements, future clothing, future 3C consumer goods and future mobile artificial intelligence to explore and link the "future city" Creativity. The thinking based on three-dimensional transportation solutions and urban space includes flying cars. In the exhibition area, curvature spacecraft will travel through the stars and lead the audience to the "future city" in space. Background information of Guangzhou Design Week Guangzhou design week was born under the leadership of Guangzhou Municipal People's Government in 2006. It began full market-oriented operation in 2013. It is one of the earliest design weeks held in China. Guangzhou Design Week has been successfully held for 16 consecutive sessions. It is a large-scale, large-scale and influential design industry event in Asia. It has gone through "winning in design" and "design driven industrial upgrading" After the process, Guangzhou Design Week will continue to uphold the value of "design for people's livelihood" and undertake more social responsibilities. Guangzhou Design Week has promoted "low-carbon design" since 2007. Firstly, it took the lead in setting off a trend of paying attention to sustainable design by hosting the "climate cool first exhibition". In 2008, the Organizing Committee of Guangzhou design week, together with the British Consulate General in Guangzhou, held China's first "low-carbon design competition"; in 2010, it was jointly organized with Yangcheng Evening News and the Netherlands Consulate General in Guangzhou "Golden Goat Award - 2010 low carbon life design award" actively promotes the development of sustainable design. (outlook new era)