Recently, a consumer consulted Anhui Consumer Protection Commission, saying that they saw a lot of heightening stickers claiming to be tall on a shopping platform and asked whether they were credible. To this end, Anhui Consumer Protection Commission specifically searched for "heightening paste" on the shopping platform. Anhui Consumer Protection Commission found that although these heightening products have different manufacturers, names and packaging, they all claim to have a "miraculous effect" on heightening, which is not only "available for adults", but also "can grow under the age of 48", and even "the elderly have hope". On the product promotion page, these businesses have shown many "successful" cases. And many gimmicky propaganda words are also eye popping. In addition, many product pages show that their sales volume is considerable, and the page shows that many spell orders exceed 100000 pieces. Anhui Consumer Protection Commission, for example, on November 24, the platform's "best-selling list of heightening products" showed that 12 of the top 20 were such products, while the top 5 of the "high praise list of heightening products" occupied three seats. A page claimed that "the minimum length of 7 days is 20 cm" and "vowing to sell fake goods and die the whole family" had more than 1000 high praise, ranking fifth in the high praise list. At the same time, it is difficult to find the complete registration information when looking for the merchant information of the operator on the platform page. Anhui Consumer Protection Commission said that scientific research has shown that human height is closely related to heredity, environment and nutrition. Generally, the epiphyseal line of teenagers is close to closing in the late adolescence, and there is basically no room to grow higher after the epiphyseal line is completely closed. These claims that adults and even the elderly can grow tall are pure pseudoscience. The advertising law of the people's Republic of China clearly stipulates that advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers. Advertisers shall be responsible for the authenticity of advertising content. The e-commerce law of the people's Republic of China also makes it clear that e-commerce operators shall not conduct false or misleading business publicity by means of fictitious transactions and fabricated user evaluations, so as to deceive and mislead consumers. Anhui Consumer Protection Commission said that the bluffing advertising terms visible to the naked eye of these businesses have been suspected of false publicity, cheating and misleading consumers. The e-commerce law of the people's Republic of China clearly stipulates that the operators of e-commerce platforms shall require the operators who apply to enter the platform to sell goods or provide services to submit their identity, address, contact information, administrative license and other true information, verify and register, establish registration files, and verify and update them regularly. Anhui Consumer Protection Commission said that businesses can still open online for sale in the absence of main registration information, which exposed the problem of lax inspection of business qualification on the platform. The measures for the supervision and administration of online transactions clearly stipulates that the operators of online trading platforms shall establish an inspection and monitoring system for the operators in the platform and their published commodity or service information. In this regard, Anhui Consumer Protection Commission said that so many fake products have piled up in a series and even established their own sales and reputation ranking list. It is debatable whether the platform has implemented this provision. The law of the people's Republic of China on the protection of consumers' rights and interests stipulates that if an online trading platform provider knows or should know that a seller or service provider uses its platform to infringe upon the legitimate rights and interests of consumers and fails to take necessary measures, it shall bear joint and several liability with the seller or service provider according to law. The e-commerce law of the people's Republic of China also makes it clear that for goods or services related to the life and health of consumers, if the operator of the e-commerce platform fails to fulfill the obligation to review the qualification of the operator in the platform, or fails to fulfill the obligation of safety and security for consumers, resulting in damage to consumers, he shall bear corresponding responsibilities according to law. In this regard, Anhui Consumer Protection Commission urged the shopping platform involved to implement the main responsibility of the platform, pay attention to the qualification review of merchants, strengthen the rectification of false publicity of platform merchants, further purify the platform consumption environment, and create a more convenient, reassuring and reassuring online consumption platform for consumers. Finally, Anhui Consumer Protection Commission reminded the majority of consumers to treat the increased products scientifically and rationally, do not blindly believe that businesses exaggerate false publicity, and make scientific and rational choices under the guidance of doctors when necessary. In case of consumption fraud, relevant evidence can be saved and rights can be actively protected. And said it would continue to track the matter and interview the platform for rectification if necessary. (outlook new era)