Recently, the agricultural whole industry chain standardization pilot projects in Anhui, Inner Mongolia and other places have been launched one after another, which is the further promotion and implementation of the pilot work of modern agricultural whole industry chain standardization carried out by the Ministry of agriculture and rural areas in April this year, marking the accelerated pace of agricultural industry transformation and upgrading. Since this year, many heavy policies and documents have stressed the need to accelerate the improvement of the standard system of the whole industrial chain of modern agriculture, improve industrial value and let farmers share more industrial value-added benefits. Experts said that we should focus on the weaknesses of the short board, make efforts through various policies, improve the economic efficiency of the agricultural industrial chain and continuously improve the quality of national economic development. Policy continuous efforts to improve the standard of the whole industrial chain of modern agriculture At present, there are still some problems in China's rural industry, such as short industrial chain, inadequate integration of rural primary, secondary and tertiary industries, which also leads to the lack of agricultural scientific and technological innovation, poor management quality, low utilization rate of agricultural resources, poor economic benefits of agricultural production, lack of competitiveness, and narrow channels for farmers' employment and income. In response, this year's No. 1 central document pointed out that we should speed up the standard system of modern agriculture and make the farmers share more value-added benefits. The national standardization development outline issued in October this year also stressed the need to accelerate the improvement of the whole industrial chain standards of modern agriculture and promote the standardization of industries with local characteristics. The executive meeting of the State Council held in November this year reviewed and approved the plan for promoting agricultural and rural modernization in the 14th five year plan, and once again stressed accelerating the integrated development of rural primary, secondary and tertiary industries and improving the rural industrial system. The Ministry of agriculture and rural areas said that accelerating the improvement of the whole industrial chain standard of modern agriculture is an innovative measure for high standards to lead the high-quality development of agriculture. It is also the main task of the "three products and one standard" promotion action of the Ministry of agriculture and rural areas, and plays an important role in promoting the standardization construction of Rural Revitalization. For example, Shandong Shouguang, as an important vegetable base in China, put forward the development direction of the whole chain to improve the vegetable industry and reshape modern agriculture from the perspective of the layout of the whole industrial chain. Its front end focuses on standard R & D, seed R & D and technology integration innovation, and its back end focuses on cultivating characteristic vegetable brands and opening up high-end sales channels. In the middle, it takes cooperatives and family farms as the main body to build a new organization system, accelerate the transformation from traditional production base to comprehensive service base, and improve its core competitiveness in an all-round way. Party Guoying, a researcher at the Institute of rural development of the Chinese Academy of Social Sciences, said that improving the economic efficiency of the agricultural industrial chain can not only reduce the food cost of the people across the country, but also release more labor force to other industries of the national economy through the labor market, which is conducive to expanding the overall scale of the national economy and improving the quality of national economic development. Highlight the development advantages of the whole industrial chain Snail powder is a special snack in Liuzhou, Guangxi. It is named because its soup is boiled with snails. In recent years, Liuzhou has vigorously developed snail flour and other characteristic industries, created more than 300000 jobs in 2020, and made a bowl of millet flour into a large industry of more than 30 billion yuan. One of the outstanding experiences is to adhere to supplement and extend the chain, gather and develop, and promote the optimization and upgrading of the whole industrial chain of snail powder. So far, Liuzhou has built industrial clusters such as snail powder industrial park, snail powder characteristic town and snail powder e-commerce Industrial Park, attracting more than 100 enterprises such as raw material supply, product processing, e-commerce and logistics distribution to settle in the park. In recent years, Liuzhou has promoted the deep integration of "snail powder + tourism". The tourist attraction of Liuzhou snail powder industrial park and snail powder characteristic town have been rated as national 4A scenic spots, further extending the industrial chain. In the next five years, Liuzhou snail powder industry will move towards the industrial goal of 50 billion yuan. In the past, the increase of farmers' employment and income was mainly in the field of planting and breeding. With the deepening of industrial agglomeration, the whole industrial chain began to continuously expand to the primary, secondary and tertiary industries, and from the single agricultural production link to the whole industrial chain. Liu Jian, former director of the Poverty Alleviation Office of the State Council and chairman of the National Alliance for agricultural science and technology entrepreneurship and innovation, said that the agricultural industrial chain, especially the grain, pig, vegetable, oil and other industrial chains, is an important issue related to promoting rural revitalization, improving farmers' income, ensuring market supply and basic quality of life. At the same time, a sound agricultural industrial chain can effectively alleviate market fluctuations, promote the value of agricultural products and increase farmers' income. It is understood that with the steady progress of the construction of the whole agricultural industry chain, the overall development momentum of the rural people enriching industry has been good since this year. In the first three quarters, the added value of agricultural and sideline food processing industry above designated size increased by 8.6% year-on-year, the leisure tourism industry basically recovered to the same period in 2019, and the online retail of agricultural products maintained a double-digit growth. Speed up the improvement of weak and strong points In recent years, China's rural industry has made great progress, strengthened the function of agricultural food security, expanded the functions of ecological conservation, leisure experience and cultural inheritance, and highlighted the economic, ecological, social and cultural values of the countryside. But at the same time, there are still some problems such as short industrial chain, low integration level and low technical level. In order to comply with the new requirements of comprehensively promoting rural revitalization, the Ministry of agriculture and rural areas and other departments are also accelerating the improvement of weaknesses, strengths and weaknesses, promoting the construction of the whole agricultural industry chain and promoting the high-quality development of rural industries. Jin Fazhong, director of the center for quality and safety of agricultural products of the Ministry of agriculture and rural areas, believes that the development of the agricultural industrial chain is the basis for the sustained prosperity of industries and products. There are many factors affecting the toughness of the agricultural industrial chain, including the variety of agricultural products, climatic conditions, production mode, production scale, storage and preservation, logistics processing and consumption. To strengthen the resilience of the agricultural industry, we should speed up the cultivation and establishment of brands at the production end and logistics processing and consumption end, make the production end more professional and characteristic, and make the consumption end more community-based and convenient. At the same time, we should vigorously promote the innovation of the category specifications of logistics processing of agricultural products and the differentiated supply of different varieties in the growth period at the production end. Han Yijun, director of the National Agricultural Market Research Center of China Agricultural University, said that we should further increase the construction of agricultural circulation infrastructure and promote the application of digital technology in the agricultural field, so as to make up for the shortcomings in the agricultural circulation field, strengthen the toughness of the agricultural industrial chain, improve quality and efficiency. Dang Guoying said that to improve the efficiency of China's agricultural industrial chain, we not only need each node enterprise in the agricultural industrial chain to improve its business level, but also need a large policy system to make adaptive adjustments and solve some systemic problems. For example, establish a cooperative management system for farmers matching the modernization of the agricultural industrial chain, and introduce preferential policies such as taxation to support farmers to work locally and nearby. In this regard, the Ministry of agriculture and rural areas said that in the future, it will work with relevant departments to establish a coordinated promotion mechanism for the standardization of the whole industrial chain of modern agriculture. Focusing on key links such as key agricultural products, formulate and revise a number of relevant national and industrial standards, establish a whole industry chain standard system from the source to the consumer terminal, and explore a new path for standards to lead the quality improvement of agricultural products and agricultural transformation and upgrading. According to the plan, during the "14th five year plan" period, the Ministry of agriculture and rural areas plans to build 30 modern agricultural whole industry chain standard systems and related standard complexes of agricultural products, and build 300 modern agricultural whole industry chain standard demonstration bases. (outlook new era)