From December 2 to 5, the 2021 Boao Forum of Chinese entrepreneurs was held in Boao, Hainan. The participants gathered together to analyze the endogenous driving force of China's economy and jointly seek a new journey of high-quality development of China's economy during the 14th five year plan. Participants said that under the epidemic situation, the great changes not seen in a century are accelerating the evolution. In the face of new changes and new tests in the journey, enterprises should anchor new positioning, actively participate in the broad blue ocean of digital transformation and green development, and create greater value of the times. In his speech at the opening ceremony, Gong Xixiang, member of the Party group and Secretary General of Xinhua news agency, said that enterprises are the most active innovation subjects. Only by applying digital technology to the specific practice of enterprises, settling in the cross-border integration of subdivided industries and embedded in the chain of real economy can we give full play to the leading role of digital economy and promote the green development of traditional industries, Gather a steady stream of endogenous forces. Gong Xixiang said that in the future, enterprises should anchor new positioning, practice new strategies, fully promote new infrastructure, integrate new elements, stimulate new momentum, and achieve more transformative practices, breakthroughs and landmark achievements. "In the digital economic development track, Xinhua news agency is not only a witness and recorder, but also a participant, promoter and practitioner." Gong Xixiang said that as an important news and public opinion work Town founded and led by our party, Xinhua News Agency faithfully performs its duties as a mouthpiece, ear, eye and think tank, and always adheres to focusing on the center and serving the overall situation, We are accelerating the construction of a new world-class all media organization. The national brand project of Xinhua news agency is a specific measure to respond to the brand power strategy and serve China's brand construction. The Boao Forum for Chinese entrepreneurs is an open communication platform jointly built by Xinhua news agency and entrepreneurs to jointly help enterprises develop with high quality. The 14th five year plan is an important opportunity period for the development of digital economy, which contains huge development space. Xiao yingzi, member of the Standing Committee of Hainan provincial Party committee and Minister of publicity department, said in his speech that in line with the background of digital and green development, Hainan has accelerated the establishment of a "3 + 1" modern industrial system supported by tourism, modern service industry, high-tech industry and efficient agriculture with tropical characteristics. The vigorous rise of new technologies, new industries and new business formats has a profound impact on China's scientific and technological innovation, industrial structure adjustment and economic and social development. How to explore new opportunities for digital transformation and new paths for green development has become the focus of experts attending the meeting. Fan Gang, vice president of China Economic System Reform Research Association, director of National Economic Research Institute and President of China (Shenzhen) Comprehensive Development Research Institute, a national high-end think tank, said that digital economy is an important starting point and new technology for China's economic growth. At present, China has developed rapidly in digital infrastructure and service industry digitization, However, the application of industrial Internet in manufacturing industry is not ideal. Chinese enterprises, especially manufacturing enterprises, should attach great importance to digital transformation and fully realize that digital development is not simply to transfer information with digital, but to change the whole organizational structure, truly make good use of digital technology and achieve high-quality development. Wu Xiaoqiu, former vice president of Renmin University of China and President of China Capital Market Research Institute, believes that "double carbon" is both a goal and a constraint. We must take the road of scientific and technological progress and innovation leading to high-quality development, rather than the road of extensive and over reliance on natural resources. To promote the adjustment, upgrading and upgrading of China's industry, we should build a supporting modern financial system and change to the "three modernizations of finance", that is, marketization, scientization and internationalization. If an enterprise prospers, the economy prospers. Embracing the digital age and practicing green development, how can enterprises seize new opportunities? "The digital age is not only a digital revolution brought about by big data and artificial intelligence, but also a greater change is to realize the structural optimization of demand side and supply side, and accurately match effective supply with accurate demand." according to Li Huagang, senior vice president of Haier Group and President of Haier smart home, This requires enterprises to carry out continuous innovation around creating the best user experience to meet the effective supply and activate the demand of new markets. At the same time, we should adhere to independent innovation, make concerted efforts from the industrial end, manufacturing end and industry end, and explore green and low-carbon development with scientific and technological innovation. Ding zuohong, chairman of the board of directors of Yuexing group, believes that digital services mankind, social progress and enable people to live a better and happy life. "We should make good use of, give full play to and empower the digital age, and make digital a tool for human progress." More and more enterprises are actively seeking change. Li Jingren, deputy party secretary and general manager of Maotai Group and acting general manager of Guizhou Maotai Liquor Co., Ltd., said that digital empowerment and keeping the ecological bottom line are important contents of Maotai strategy and an important link in Maotai's high-quality development in the future. "Today's Maotai adheres to the traditional technology and uses the power of science and technology to summarize the laws and enhance the kinetic energy, which is the 'integration and two sides' of enterprise development." "Achieving carbon peak and carbon neutralization is a solemn commitment made by China to the world, which requires the transformation of economy and society to green and low-carbon. The trend of digital and green travel makes the automotive industry face profound changes." Liu Yigong, member of the Standing Committee of the Party committee and deputy general manager of China FAW Group Co., Ltd., said that FAW is vigorously promoting the reform and innovation of management thinking and management mode, In the four major fields of R & D, manufacturing, marketing and management, we will focus on promoting digital intelligence transformation, promote technological innovation and management innovation, and greatly improve business operation efficiency. The forum was hosted by the national brand engineering office of Xinhua news agency, Xinhuanet, Xinhua News Information Center, China economic information agency, China Fortune media group, Xinhua new media center, Xinhua Daily Telegraph and banyuetan magazine, and co sponsored by Guizhou Maotai. The Boao Forum for Chinese entrepreneurs has been successfully held for six consecutive sessions and has become a common high-end exchange platform for Chinese entrepreneurs. (outlook new era)