*** Over the past eight years, throughout the country, the excellent traditional Chinese culture has been creatively transformed and developed, and has really become alive, prosperous and fashionable. Appreciate cultural development in life *** In recent years, Beijing has always kept in mind the important instructions of the general secretary and implemented them in concrete actions: "history and culture are the soul of the city. We should protect the city's historical and cultural heritage as we cherish our own lives." Mount Tai carries the collective memory of the Chinese nation. In July this year, under the guidance of the Propaganda Department of the Shandong provincial Party committee of the Communist Party of China, pulsating Mount Tai, produced by Shandong Radio and television station, tells the story of River Mountain yuan pulse and character continuation pulse. "The concept of 'great unification' contained in Mount Tai is an integral part of China's excellent traditional culture, which needs in-depth excavation and research to realize creative transformation and innovative development," said Lu Peng, party secretary and director of Shandong Radio and television station. "Tea for drinking comes from Shennong and is heard from Duke Zhou of Lu." Yunnan Province has successfully cultivated a cloud tea industry with an output value of more than 100 billion in recent years, which has also made Chinese tea culture fragrant overseas. In December 2019, the United Nations General Assembly announced that may 21 of each year will be designated as the "international tea day". *** He pointed out that the establishment of the "international tea day" by the United Nations reflects the recognition and attention of the international community to the value of tea and is of great significance to revitalize the tea industry and carry forward the tea culture. One belt, one road, China's harmony but not sameness, and the "tea and tea" road, reflects the way of China's harmony with the world, and conveys the idea of "harmony but difference" and the signal of openness and cooperation. At the new era civilization practice center in Yanzhou District, Jining City, every weekend, the inheritors of 34 intangible cultural heritages make a schedule and provide free training for the masses in turn. "Shandong Bangzi", "Yupai Shandong express" and other quyi projects have become important carriers to spread new ideas and lead new trends. In recent years, Shandong has deeply implemented the project of cultivating new people of the times, highlighted the popularization, focus and interactive publicity, and gathered to form an upward force for the good. Inherit traditional skills in innovation In September this year, at the second China International Cultural Tourism Expo, a large number of tourists stopped to watch the "Shandong handmade" jade carvings and embroidered fabrics with exquisite workmanship. Jinan shadow play is the most popular among young people. "We have designed and produced a 'Jinan Er'an' family dynamic shadow puppet parent-child box. Adults and children can perform shadow puppets and read ancient poems together at home, and feel the charm of poetry in the interaction." Li Juan, the fifth generation successor of Jinan shadow puppet show, introduced. In the nearby Li's traditional cloth art booth in Zaozhuang, citizens and children are attracted by colorful cloth tiger hats, tiger head shoes and tiger head belly pockets. "These cloth ornaments are exquisite and have good moral meaning. My children and I like them very much," said a citizen. "In the next step, we will establish a long-term mechanism to truly implement the 'Shandong handicrafts' through the deep integration of traditional handicrafts and new technologies, and build it into an important force for the high-quality development of Shandong's cultural and creative industry," said Bi Sidong, Vice Minister of the Publicity Department of Shandong Provincial Party committee. Understanding Chinese culture in Tourism In October this year, Dunhuang Research Institute launched the special tour route of "flying into the sky". Tourists can feel the charm of ancient caves with the help of handheld terminals. "These new technologies are also very helpful to the protection of cultural relics. Because the increase of tourists will lead to changes in cave temperature, humidity and carbon dioxide concentration, resulting in cultural relics damage. These new measures will shorten tourists' visiting time in the cave and help the protection of cultural relics." the staff of Dunhuang Research Institute said. As the longest and oldest artificial waterway in the world, the Beijing Hangzhou Grand Canal has a total length of 1797 kilometers, runs through the five major water systems in the north and south, flows through 8 provinces and cities, and has become a unique living cultural heritage in the world. Recently, the ancient city of Taierzhuang, born of the canal, was selected into the first batch of national night culture and tourism consumption gathering areas, which is mainly due to many measures taken by the local government to dig deeply into the canal culture and Lunan folk culture and constantly upgrade the scenic spot. Among the night tourism projects in Taierzhuang ancient city, "Museum Culture Night" is the most popular among teenagers. There are more than 40 museums in Taierzhuang ancient city scenic area, such as China canal tax History Museum, China canal Zhaopo Museum, China canal granary Museum, etc. tourists can fully appreciate the prosperity of Taierzhuang in the past. Without a high degree of cultural self-confidence and cultural prosperity, there will be no great rejuvenation of the Chinese nation. On the way to the new examination, all parts of the country are fully stimulating the cultural innovation and creativity of the whole nation, providing more lasting spiritual support and stronger cultural strength for the great rejuvenation of the Chinese nation. (outlook new era)