As a young consumer goods company, Guangzhou Chali group relies on the traditional tea industry with a long history and is based on the hot land with strong vitality and market power in Nansha and Dawan District of Guangzhou. In recent years, the company has made great achievements in new industry and new technology. On December 2, Wang MEIXIA, co-founder and vice president of Guangzhou Chali group, shared the story of enterprise growth and cooperation with Nansha at the 2021 CNBC global science and technology conference. Wang MEIXIA, co-founder and vice president of Guangzhou Chali group "Eight years ago, I didn't drink tea. I started to get in touch with tea from a research project. At that time, a company wanted to establish a tea trading platform and needed to do a preliminary feasibility research. By chance, I took over the research project. It took me more than four months to carry out the research on the tea industry. We found that tea is still a primary agricultural product in China, From the planting end to the circulation end to the consumer end, the three ends are non-standard. There are basically no products that can really meet the consumption of the public, let alone the products that can meet the needs of young people. In such a market that lacks value benchmarks, the whole industry has overdrawn the basic trust of the public in products. Young people have always had a demand for tea, because tea is a kind of tea that permeates the bones of Chinese people Culture in the blood. Just the demand for tea has changed, and we began to wonder if we can do something to change it? "Wang MEIXIA shared her affinity with tea. In Wang MEIXIA's view, the popularity of the coffee industry stems from its convenience, but the traditional tea culture is an elegant process. How to meet the needs of young consumers for tea, tea believes that this is a huge market. "In view of the non-standard status of the three ends of the tea industry, at the beginning of the establishment of Chali, we took the lead in proposing the form of making three-dimensional tea bags with triangular bags to standardize the product form, quality and price of tea." Wang MEIXIA introduced that the positioning of tea in Chali is FMCG, so at the channel operation end, enterprises chose online Jingdong Tmall platform began to cut into the consumer market. Wang MEIXIA, co-founder and vice president of Guangzhou Chali group In Wang MEIXIA's opinion, FMCG needs a certain level of standardization and industrialization. How to make tea more industrialized and get rid of the state of primary agricultural products is the problem that Chali group has been thinking about. "At the end of this year and the end of December, our headquarters will move to Nansha to establish a headquarters integrating production and deep processing center, R & D center and International Tea College, and start a new journey of industrialization, standardization and scientific and technological exploration of the tea industry here." Wang MEIXIA said that Nansha has obvious geographical advantages, and government departments give great support to enterprises. "In Nansha, our business can take root in Dawan district and go to the world." Delicious, diverse tastes and fashionable packaging, which is the positioning of Chali tea in the eyes of fans. "We hope that when consumers use the products, they will have a fresh and elegant experience, visually meet the visual needs of young people, and conduct more scientific research on taste." Wang MEIXIA introduced that in the field of product standardization, Chali group has jointly issued two bag tea standards with the Tea Research Institute of the Chinese Academy of Agricultural Sciences in 2020. In the future, in Nansha, enterprises will also do some in-depth research and commercial application with the help of external forces. (Xinhua News Agency)