Recently, Ms. Zhang in Shenzhen found a pile of suspected "family planning products" in her 14-year-old son's bedside storage box. When Ms. Zhang looked carefully, it was actually a kind of "spoof candy". The price of "spoof snacks" ranges from a few dollars to more than a dozen dollars. Most of them are sold in the form of "gift box", which is called "trickery and spoof". Some businesses also "intimate" remark "confidential delivery". This kind of vulgar so-called spoof snack packaging often does not note the manufacturer and other information. (Beijing Youth Daily, November 29) Dressed in a packaging coat of family planning products that is real enough, what is hidden inside is "heavy taste" snacks such as condom soft candy, aunt towel Cotton candy. Family planning products and food are two kinds of goods that are different from horses and cattle, but they are rigidly grouped together by some businesses. Some businesses use human organs or tissues as "molds" for food, and create a series of human foods such as eye candy, tooth candy and tongue candy... These "spoof snacks" are simply vulgar and have no lower limit, making many people feel sick and uncomfortable, and tricking the law and morality to a certain extent. In fact, the packaging and appearance of goods are also a carrier of advertising information, and also have the function of commercial publicity. The advertising law has drawn the bottom line for vulgar Marketing - advertising should be true and legal, express the advertising content in a healthy form, and meet the requirements of the construction of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation; Advertisements shall not contain such circumstances as "hindering social public order or violating social good customs" and "containing obscene, pornographic, gambling, superstition, terror and violence". According to this judgment, many "spoofing snacks" are full of low taste, deviate from public order and good customs, and trample on the forbidden zone of law and the bottom line of morality. Some "spoof snacks" also lack "hard injuries" such as product standard code, producer information, production date, shelf life and ingredient list, including "three noes" food, food produced by black workshop and food with substandard quality. During the special surprise inspection conducted by the market supervision department of Suzhou City, Jiangsu Province, it was found that there were problems with 29 kinds and 503 "online Red" snacks sold by two stores, most of which were "spoof" candy. Most of the consumers of "spoofing snacks" are teenagers, and many consumers are minors. "Spoofing snacks" with potential food safety hazards not only damage their health, but also mislead teenagers, which is not conducive to teenagers to develop healthy, benign and positive consumption and values. Innovation is the driving force for the development of enterprises. It is necessary for businesses to innovate the appearance, modeling, name, packaging and other elements of food. However, innovation is not a prank without principle and bottom line, nor a low-grade curiosity, nor a whimsical fantasy under the bottom line of law and morality, nor a trick or pandering to blaspheme the good customs of society. If "spoofing snacks" disgusts the law and morality, the innovation of businesses will completely change the taste. It is not only difficult to get on the table of the market and achieve the desired market effect, but also may cause "fishiness" and pay the market price and legal price. Businesses must keep the bottom line of food innovation, enhance self-discipline awareness and normative awareness, achieve integrity and innovation, stay away from vulgar tastes and low tastes, and eliminate the hidden dangers of food safety from the source. Regulators and e-commerce platforms should also strengthen the attention and supervision of "spoofing snacks" and carry out a comprehensive investigation of "spoofing snacks". The "spoof snacks" with illegal problems such as "three noes" and poor quality should be removed from the shelf, cleaned up, investigated and dealt with, and the production and marketing chain of these "spoof snacks" should be removed according to the problem clues. Necessary rectification and restrictive measures should also be taken for some "spoof snacks" that do not have "hard injuries" to food safety but have vulgar packaging or name and shape. (outlook new era)