"The ancient city, landscape, culture and folk customs of Yushan make Changshu a typical Leisure Town in the south of the Yangtze River, and there is great potential for cultural and tourism integration," said Zhang Xiaoming, an observer of the United Nations World Tourism Organization and professor of Sun Yat sen University. Changshu, Jiangsu Province is a famous national historical and cultural city and one of the important birthplaces of Wu culture. Changshu Yushan has the reputation of "the first mountain of Wu Culture in China". Yushan cultural tourism resort is an important bearing place for the unique features and long historical context of Changshu mountain, water and city. Since ancient times, Yushan poetry school, Yushan painting school, Yushan Qin school, Yushan India school and other cultural schools named after Yushan have a long history. Regional culture, local folk customs, historical relics, traditional crafts and other resources have been actively inherited here. On July 1 this year, Changshu station of Shanghai Sutong railway was officially opened, and the ink scroll "Shengping map of the world" in the waiting hall became the focus of public attention. It has experienced a tortuous circulation process like the picture of houses in Fuchun mountain. This "picture of Changshu on the river during the Qingming Festival", painted by Zhou Kun, a painter in Changshu in the Qing Dynasty, depicting Changshu's scenic spots, markets and cultural customs during the Qianlong period of the Qing Dynasty, is now collected by the National Palace Museum in Taipei. In the legend of continuous cross-strait cultural exchanges, the picture of Shengping and the rest of the world returns to Changshu in a quiet manner to show tourists from all over the world the cultural and historical features of Yushan. Taking the typical Jiangnan mountains and rivers as the background, the unique Yushan culture as the core, the characteristic products of cultural experience, mountain and land health, water sports and green riding behavior, and the high-quality Resort Hotel and ancient city home stay as the holiday format, Yushan cultural tourism resort has the natural endowment to carry out immersive and in-depth tourism. Through the multi business combination of "culture +", Changshu Yushan gives play to the product effect of the integrated development of culture and tourism. "Culture + industry" Create a high-efficiency development model Changshu Yushan cultural tourism resort is located in the northwest of Suzhou, Jiangsu Province, "land of fish and rice" Changshu. It is located in the 1-hour traffic circle of the Yangtze River Delta. A high-speed railway, high-speed and elevated highway network structure has been formed around it, and the surrounding airport can be reached in 40 minutes. Based on good location advantages, profound cultural heritage, unique urban style and natural landscape scenery suitable for living and traveling, Yushan cultural tourism resort was approved as Jiangsu Provincial Tourism Resort in December 2014. Based on the full protection and rational development of cultural tourism resources, the master plan of Changshu Yushan cultural tourism resort was prepared to form a The theme of "one city, mountains and rivers, free life" and the development path supported by a series of vacation products. By practicing the development idea of integrating culture and tourism and sharing the concept of host and guest, under the guidance of the direction of integrated development of culture and tourism, Yushan resort pays attention to the excavation and protection of traditional culture, the packaging and promotion of leisure and vacation tourism products, integrates stock resources and speeds up the formation of tourism The compound development mode of "tourism + industrial cluster". Through the renewal and transformation of existing buildings and the transformation of old factories, the formation of a number of cultural leisure and vacation products meeting the needs of modern people, such as shanqianfang Creative Industrial Park, was accelerated. In March 2019, the resort confirmed the construction list of key projects in accordance with national standards , the government has invested 290 million yuan, improved infrastructure and public service facilities, driven foreign capital and social investment, and accelerated the upgrading of the tourism industry. In the resort, Fengxi culture and Art Center and Tangyin cultural and creative brand store transform the clothing design room and sales store into a cultural and creative space for finished tea, art talk and leisure, and combine the communication of Yushan culture with the experience of clothing culture, with a revenue of more than 40 million yuan in 2019. Colleges on both sides of the Strait committed to cross-strait cultural exchanges, Sanfeng Helu, which teaches Yushan calligraphy and painting, and the south of sharing local culture A batch of new business forms of cultural tourism, such as the cultural and creative space of Suyuan, have been opened one after another, and cultural and creative fairs are regularly organized, which are welcomed by young people. The resort also offers to revitalize traditional cultural resources, skillfully uses the historical allusions of "Jiang Taigong fishing - those who wish to take the bait" to shape the IP image of "Jiang Shu", and launched "cultural and creative landmarks" such as Uncle Jiang's family and son duole house and Jiang Shu's cultural and creative post station. In the first half of the year, "Uncle Jiang spoke" It received 143000 tourists, increasing the income of the scenic spot by 5.6 million yuan. Walking into the "rixie Linxi" B & B, you will find green brick floors, verdant flowers and plants, and the smart atmosphere of Jiangnan houses. This B & B is located in the center of the old urban area. The decoration of Changshu cultural elements such as Jiangnan burden brocade painting vividly tells tourists that this is Changshu, a small city in the south of the Yangtze River. The resort has cultivated new consumption growth points with small and beautiful B & Bs, which not only improves the urban taste, but also revives the ancient city business circle. At present, a number of themed B & Bs represented by rixie Linxi, Sanfeng Fangyuan and tianning'an cicada have emerged in the resort, and a number of holiday leisure hotels themed by Yushan culture have been built, which has comprehensively improved the richness and experience of vacation products. "Culture + research" Create a high-energy communication field Using the Confucian temple and relying on the footprints and ideas of famous sages such as Zhong Yong and Yanzi, Changshu Yushan resort has created a complete set of Jiangnan ritual products that teach and enjoy. Intangible cultural heritage heritage enriches the connotation and experience of cultural tourism integration products. Maiwang Hall of the library is turned into Yushan Guqin art museum, so that the book fragrance can be perfectly combined with Qin rhyme; Yushan painting school, poetry school, India school and other cultural elements are integrated into the functional construction of the scenic spot, so that tourists can feel the history and Humanities of Changshu in the mountains and water; Qinchuan River and other ancient city style areas, as well as Fangta Garden, Yan garden, Confucian temple Maiwang hall and other garden monuments are strung together to form a "regular school · research school" with the help of historical celebrities such as Zhong Yong and Yanzi A series of research and study tour products, including adult ceremony, pen opening ceremony, enlightenment ceremony and other Confucian traditional cultural etiquette experience projects. At the same time, research and study activities such as calligraphy rubbing, ancient Qin transmission and cheongsam production are carried out regularly, so that tourists can get the context moist in the amusement and make the resort a high-energy cultural communication field. Many intangible cultural heritages known as "living fossils" are incorporated into the The course of "Yuyue Intangible Cultural Heritage Tour" invites famous teachers to give lectures and take citizens and tourists to experience traditional culture such as seal cutting, guqin, ochre, lace, reed bamboo carving, green tea making and so on. In addition, the resort has also built the dadaidian Dragon Boat base, held dragon boat races for many times, and inherited the intangible cultural heritage. "Culture + Festival" Create a high viscosity interactive experience Yushan's unique natural environment has derived ecological organic tea and long-standing tea culture. Since 2013, the resort has held a series of festivals such as national tea drinking day and Yushan tea culture festival every year to attract tourists to experience the life of local Lingshan and beautiful water. The rise of Yushan tea culture has also heated the "tea economy". In 2020 alone, 24 tea brands have emerged in the local area, driving "Tea + cultural innovation", "tea + catering" and the revenue of tea enterprises and tea shops exceeded 250 million yuan. Affected by the novel coronavirus pneumonia, the national tea drinking day in June 7th this year was launched online and offline, but the scale was smaller. But the public was more enthusiastic. In order to make tea culture and tea economy blend deeply, this year the resort also accelerated the three peak tourist center (tea culture center). Construction, integrating tea production, tea culture exhibition, tourist service, exchange and reception, leisure shopping and other functions. Over the years, the resort has also planned wonderful festival activities such as Shanghu Peony Fair, forest tourism ecological sightseeing Festival, bayberry Festival and dragon boat race, integrating traditional culture, sports fitness, research and learning, parent-child enjoyment and food health, so as to open the "gravity" model of landscape and hot online and offline interaction. This year, the resort has also created "Yu Ge Chang night" Night festival brand and "Yushan night talk" series festival activities light up the "night economy" of the ancient city All kinds of theme leisure post stations, cultural and tourism small theatres and other shared spaces are open every night. Kunqu Opera Guqin Pingtan, poetry, calligraphy and painting elegant collections are constantly opened every night. Libraries, museums, art galleries and other cultural venues have opened more special night performances, bringing diversified night cultural experience to citizens and tourists. In the past half a year, night economy has attracted 150000 passengers and revenue of nearly 10 million yuan. Culture shapes a region's personality image and becomes a rich soil for the output and sharing of urban spirit and life philosophy. Through "culture + tourism", Changshu Yushan enables the explicit display and better sharing of folk customs and urban spirit, promotes the in-depth development of a regional cultural and tourism industry, and becomes an inexhaustible driving force for the healthy development of the whole urban civilization. (outlook new era)