"We should cultivate Meng Yutong into the second Dong Mingzhu." not long ago, Dong Mingzhu, the chairman of Gree Electric Appliance, made her secretary Meng Yutong unexpectedly popular and attracted a lot of attention. Recently, a vibrant account named "Pearl tiktok" was quietly registered. The avatar of the account is a group photo of Dong Mingzhu and Meng Yutong. The account is certified as "Gree e-commerce Co., Ltd." the store also known as "green Gree flagship store of small household appliances" bound with the account has released 19 products including air purifiers and rice cookers. In the video, some netizens commented that "tiktok started to bring the goods". The jitter number responded, "who does not love the beautiful woman with the goods?" So far, the account has released four videos. In the first video, Meng Yutong said that he "will share Gree's products on this account", and the other three are Meng Yutong's videos with goods. It is worth noting that the account has 23000 fans, with an average of 4000 likes per video. For Meng Yutong's Gree products with goods, Dangdang founder Li Guoqing once made a sharp prediction that Dong Mingzhu threatened to cultivate her female secretary into a second Dong Mingzhu. This is hype. The purpose is to bring goods live and incubate her own online popularity. Dong Mingzhu's secretary became popular Tiktok fans break millions Meng Yutong is actually just a 22-year-old newly graduated college student. However, she is excellent. All middle schools are in Shijiazhuang foreign language school, Hebei Province. In 2017, she was escorted to the Spanish Department of Zhejiang University. According to the official article of the Alumni Association of Zhejiang University, Meng Yutong also minor in the intensive class of innovation and Entrepreneurship Management of Zhu Kezhen college during his university study. During his study at Zhejiang University, he joined the members of the minister group of the literature and Art Department of the university student union, the qiushichao video team and the Wenqin Dance Troupe, and was also active on the host stage inside and outside the school. In order to recruit more excellent employees, Dong Mingzhu joined the variety show we are new to the workplace in early 2021. In her first variety show, Dong Mingzhu mentioned that tomorrow belongs to young people and said that "now young people should strengthen their professional awareness. The real dream is made in China." In July 2021, Meng Yutong was appreciated by Dong Mingzhu in our new entrants to the workplace and said that he met his selection criteria. Finally, he became Dong Mingzhu's secretary from an intern. In Dong Mingzhu's opinion, Meng Yutong's greatest competitiveness is to bear hardships than others. He has a very active personality and strong learning response ability. He is suitable for marketing and marketing. Recently, when Dong Mingzhu participated in the event, she said, "I hope she can be by my side and cultivate her into the second Dong Mingzhu in the future", which made Meng Yutong popular in an instant. Topic #22-year-old girl becomes Dong Mingzhu's secretary ## Dong Mingzhu selects 22-year-old college graduate successor # to search on the social platform. In the face of the heated discussion, Meng Yutong responded on his personal microblog that he was just an ordinary worker, with many excellent, hard-working and talented people, "I'm just very lucky to meet such a good opportunity, a good boss and such a platform". In her latest response, Dong Mingzhu said that to cultivate Meng Yutong into a second Dong Mingzhu, everyone seems to think that the future is the chairman and president. In fact, Gree needs countless Dong Mingzhu to establish such a culture. It is worth noting that Meng Yutong's popularity has increased greatly. In the tiktok platform, "Meng Yutong Morita" rose more than 900 thousand a week. As of November 25th, the number of tiktok fans of "Meng Yutong Morita" reached 1 million 145 thousand, the amount of micro-blog fans was 161 thousand, and the volume of fans was 435 thousand. Gree online sales The contribution rate of e-commerce channels to home appliance retail exceeds 50% It is worth noting that, previously, Li Guoqing bluntly said on the live broadcast that Dong Mingzhu wanted to train Meng Yutong, the female secretary, into a second. Dong Mingzhu's remarks were hype, "the purpose is to bring goods to the live broadcast and incubate online popularity by herself". Video screenshot Sure enough, with Meng Yutong's popularity, the 22-year-old girl officially began to bring goods live. It is worth noting that Dong Mingzhu, chairman of Gree Electric Appliance, has been personally engaged in live broadcasting and goods before. In April 2020, Dong Mingzhu, who was dressed up, made her first live show with goods, but unexpectedly, the network was very busy on the day of live broadcast, and there was often no sound. According to the background data, Dong Mingzhu watched a total of 4.31 million on the night of her live debut, with a peak number of online people of 216300 and commodity sales of 225300 yuan. The commodity with the highest sales is Xinguan air purifier, and it is expected to sell three sets, totaling 36200 yuan. Later, Dong Mingzhu insisted on live broadcasting. In 2020, Gree's "Zhihui 618 · healthy life home" themed live broadcasting activity set a sales record of 10.27 billion yuan. So far, Dong Mingzhu's cumulative sales of five live broadcasts have exceeded 17.8 billion. In the era dominated by physical channels, Gree is regarded by the industry as the pioneer of the new model of home appliance channels. But in the era of e-commerce, Gree has taken a big step slower. "Gree began to explore the online sales model in 2019, but did not see progress, and the new model did not play." Dong Mingzhu once said so at the 2020 performance briefing of Gree Electric appliance. In today's short video and live broadcast era, Gree Electric is "catching up". GREE tiktok ranked fourth in the DOU list of the brand of household appliances. In terms of "powder absorption" ability, Gree Electric Appliance ranked first with 1391700, while Haier and Fangtai, the top two in popularity, had only 612200 and 440400 fans. As the largest IP of Gree Electric Appliance, Dong Mingzhu's short video with the goods personally received 276000 praise points. In 2020, the proportion of Gree's online retail sales in the overall home appliance market will increase from 41.17% in 2019 to 50.4%, and the contribution rate of e-commerce channels to home appliance retail will exceed 50% for the first time. (Xinhua News Agency)